Case 3 Pillsbury

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Case 3Pillsburys Haagen Dazs

• 
  9122718 ???
• 
  9122735 ???

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???? 1. 1920 ???? 2. 1961
Haagen-Dazs?? 3. 1983 ??Pillsbury 4.
1990 ????????? ????
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???? 1.?? ????????? 2. ????????????????
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???? 1.????? 2.Frozen yougert
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?????? ?????
???????
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??????? ? Sorbet
?
?
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Why ?
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????? 1. ???? 2. ??????

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STP
 1.????????????????
??,????????? ??????????
2.??????????,????? ??????
3.???????????????? ???
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???? Sorbet???,???????? ?,????????,?????? ??
?,?????????????

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Q A
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• Evaluate what is happening in the ice
• cream market , especially regarding
  the
• apparent leveling off of super premium
• ice cream sales and the possibilities
  for
• growth of the sorbet market .

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• ?????? ? ???????
• 2. ?????????????

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• Is Jan Phillips ideas about rolling
• out a low-cal fruit sorbet a good
• ideas ?

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• ????
• 2. ????

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• Would it be better to use the
• Haagen-Dazs brand name or a
• different brand name ? What else
• , if anything , would need to be
• different about the strategy ?

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Low fat ice cream Frozen yougert
Sorbet
?????????