??? ?? (Albert J.F. Yang, Ph.D.)

1
????(VII)

• ??? ?? (Albert J.F. Yang, Ph.D.)
• ??????????????????
• Tel[phone], ext.4222
• E-mail jfyang_at_ccms.nkfust.edu.tw

2
???????

• ???? (decision making)
• ?????
• ????????????
• ?????????
• ???????????

3
?????????
4
???????????

• ???? (rational decision making)
• ??????
• ??????
• ??????
• ???????
• ????????

5
???????
6
???????????

• ??????(bounded rationality)
• ????(satisfying solution),?????? (optimum
  solution)
• ?????????
• ??
• ??
• ??

7
???????????

• ????????
• ????(cognitive process)
• ??????????(cognitive bias)
• ????
• ????
• ????
• ??????
• ????

8
????????
9
?????

• ???????
• ??????????
• ?????? (management science approach)
• ???? (operation research)

10
??????????
11
?????

• ?????(Carnegie model)
• ?? (coalition)
• ????
• ?????? (incremental decision making model)
• ????????
• ????????
• ????????

12
??????????
13
??????
14
?????

• ?????????
• ????? (garbage can model)
• ?????? (organized anarchy)
• ???? (streams of events)
• ??
• ??????
• ???
• ??

15
?????

• ??????????
• ???????????????????
• ???????????
• ????????????
• ?????????????

16
???????????????
17
??????????????
18
?????

• ?????????????
• ???????
• ?????(devil's advocacy technique)
• ?????(dialectical inquiry technique)
• ??????????????????

19
??????????????????
20
(No Transcript)
21
???????

• ??????????????,??????????,????????????????????????
  ?,???????
• ???? ?????,??????,??????????????,????????????????
  ???,???????????????????

22
???????

• ???(exploration)
• ????????????????,????????
• ????????????????????????????,?????????????
• ???(exploitation)
• ????????????????
• ?????????????,????????????????

23
???????

• ?? ????????????????,??????????????
• ?? ??????????????????????????
• ?? ???????????????????
• ??? ????????????????????????,????????????,???????
  ????,????????????

24
?????????

• ????(KM) ??????????????,??????????????????????????
  ???????
• ?????????????????????,??????(codification)????(per
  sonalization)???????,???? ?

25
?????????

• ??????,????????????????????,????????????????????
• ?????????????????,???????,?????????????,??????????
  ,??????????
• ?????????????????,?????????
• ??????????????????,??????????????,??????????????,?
  ?????????

26
?????????

• ?????????????????????????????????????know-how??,??
  ?????????????????
• ??????,????????????????????????
• ???,?????????????,????????????????????????????,???
  ???????????????????,???know-how??????

27
?????????

• ????(cognitive structures)????????????????????????
  ???????????
• ????,???????????????????????
• ???????CEO??????????????,?????????????????????????
  ?

28
?????????

• ???????????,????????????????????
• ????,????????????????????????,???????????
• ??, IBM????????????????????,???????????,??????????
  ?????

29
???????

• ??????(cognitive biases)??????????????,???????????
  ????
• ?????????,???????????????????????,?????????????,??
  ??????????

30
????

• ????(cognitive dissonance)?????????????????,??????
  ???????
• ????????,?????????????????????????
• ????????????,?????????????,???????????????????,???
  ???????????????????

31
?????

• ?????(illusion of control)?????????????????,??????
  ?????????????????????
• ??,???????????????,???????????????
• ?????????,??????????,????????????????,?????????

32
??????????

• ????(frequency)??????????????????????????????
• ?????????????????????????,???????????????????
• ?????(representativeness)???????????????????????
• ??,????????????,?????????????????????,????????????

33
???????

• ??(projection)??????????????????????????
• ????????????????????,?????????????,
• ?????????????,?????????????????????,??????????????
  ?
• ??????????????????????????????,????????
• ????(ego-defensiveness)????????????????????????
• ????????????????,?????????,???????????????????????
  ????

34
???????

• ???????? ?????????,??????????????????,??????????,?
  ????????
• ??????????? ????????????,????????????,???????????
  ??
• ?? ?????????,????????,???????????????????????

35
???????
36
???????

• ?????
• ??? (relevance)
• ?? (quality)
• ??? (richness)
• ?? (quantity)
• ??? (timeliness)
• ??? (accessibility)
• ???????

37
???????????
38
?????????

• ???????????
• ?????????
• ?????? (electronic data processing, EDP)
• ????? (point of sale, POS)
• ???????? (radio frequency Identification, RFID)

39
?????????

• ?????? (management information system, MIS)
• ??????
• ???? (data mining)
• ?????? (decision support system, DSS)
• ????(decision model)
• ?????????
• ???? (artificial intelligence, AI)
• ???? (expert system, ES)

40
??????????????
41
?????????

• ????????????
• ????
• ??????(transaction processing system, TPS)
• ?????
• ?????? (management information system, MIS)
• ?????? (decision support system, DSS)
• ?????
• ??????(executive support system, ESS)
• ??????(executive information system, EIS)

42
???????????
43
?????????

• ???????????
• ?????? (enterprise resource planning, ERP)??
• ????? (intranet)
• ???????(telecommuters)
• SOHO? (small office and home office worker)
• ???? (virtual team)

44
????????
45
?????????

• ??????
• ??????????
• ????(explicit knowledge)
• ?????????????
• ????(tacit knowledge)
• ????

46
??????????
47
(No Transcript)
48
?????????

• ????????
• ?????? (electronic data interchange, EDI)
• ????? (extranet)
• ?????(supply chain management, SCM)
• ??????
• ????(value network)
• ???????

49
??????
50
???????
51
?????????

• ?????? (customer relationship management, CRM)
• ????
• ???????????
• ?????????????
• ?????????
• ????

52
?????????
53
???????????

• ????????????
• ?????????????
• ????????
• ????????
• ??????
• ???????????
• ??????(Just in Time, JIT)
• ????? (e-business)

54
?????????

• ????????
• PDCA??
• ???????
• ???? (bureaucratic control)
• ????(market control)
• ???????(clan or cultural control)

55
(No Transcript)
56
?????????

• ???????
• ??????
• ???????
• ????
• ????
• ??????

57
?????????

• ?????(balanced scorecard)
• ????
• ??(?????)??
• ??(??)??
• ??(????)??
• ??(??)??
• ????

58
??????????
59
?????????

• ?????????
• ???????????????????
• (?EDP??)
• ?????????(?MIS)
• ????????????????????
• (?DSS)