What is rhetoric?

1
What is rhetoric?

• There are many definitions, but the art of
  speaking and writing well is among the most
  straightforward.
• This definition is attributed to Aristotle.

2
(No Transcript)
3
Aristotles Rhetorical Triangle

• Ethosthe authority and credibility of the
  author how a writer presents him/herself to the
  audience.
• Pathosemotional appeals to the audience.
• Logosreliance on logic or reason to make an
  argument.
• Related to ethos because who or what the writer
  deems logical must also be considered logical by
  the audience.

Speaker/ethos
Purpose/ Kairos (or timeliness)
Audience/ pathos
Subject/ logos