Rhetoric

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Rhetoric

• The art of Communication

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What is Rhetoric?

• Rhetoric is the art of using language to
  communicate effectively
• rhetoric is an ancient art, dating back to
  Classical Greece and has been taught for
  thousands of years
• Although rhetoric has historically been seen
  primarily as a way of persuading people, modern
  rhetoric includes Effective writing and speaking
  of all kinds

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Rhetorical Triangle

• In order to effectively use rhetoric in our
  writing and speaking, we must assess our
  rhetorical situation and analyze the best way to
  communicate
• This is the rhetorical Triangle because it
  balances the three important components necessary
  for effective writing/speaking

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• When we look at writing, advertisements, News
  Stories etc, we will be using this triangle to
  assess the effectiveness of what we are looking
  at
• Who created it? Who is the intended audience? is
  the message convincing?
• OFten the triangle also considers how the larger
  context affects all three of these components

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three methods of persuasion

• Ethos
• Pathos
• logos
• Most effective writing, debating, advertising
  etc, relies on more than one appeal

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Ethos

• A method of persuasion in which you use the
  reputation or character of a person or thing to
  make a point
• Ethos Appeals rely on the credibility or trust an
  audience has for a specific person/brand etc
• language is appropriate and tailored to the
  audience
• appeals to questions of right/wrong

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an ethos appeal
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Pathos

• A method of persuasion that relies on an
  emotional connection
• emotionally loaded language/imagery
• figurative language is common
• Appeals to specific emotions humor, sadness,
  fear, guilt, etc

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two kinds of pathos appeals
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Logos

• A Method of Persuasion that uses logic and
  reasoning to convince the audience
• relies on definitions, analogies, data, stats
• structure and layout builds a convincing proof
• citations from experts

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a logos appeal
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Check for understanding

• What is rhetoric?
• What are three appeals?
• What are the three components of the rhetorical
  triangle? Why is this shown in this shape?

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Check for understanding

• Explain an ethos appeal
• Explain a pathos appeal
• Explain a logos appeal

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Which appeal is being used?
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Which appeal is being used?
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Which appeal is being used?
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IDentify the appeal

• Havent I always been trustworthY?
• Puppy dog eyes
• Studies show that teens who are increasingly
  given more freedom and responsibility have fewer
  instances of arrest during college.
• If you let me have a later curfew, Ill do more
  chores
• Dont I always fill up the car when Im out?