Rhetoric is

1
Rhetoric is

• Speaking or writing effectively
• Using words for a purpose often this purpose is
  to persuade.

2
Purpose of Rhetorical Analysis

• To analyze arguments of others.
• To learn how to write your own arguments.

3
Aristotle taught there are 3 main strategies in
an argument

• Logos
• Ethos
• Pathos

4
Rhetorical Chart
The core of the rhetorical chart is purposeWhat
does the author/speaker cartoonist/filmmaker/adver
tiser want the reader/listener/viewer to Feel?
Think? Do?
5
LOGOS-Logical Argument

• Involves facts or
• Research
• Quoted authorities
• Cause and Effect information
• Analogies or comparisons
• Common sense information
• Shared values
• Precedents

6
Pathos-Emotional Appeal

• Appeals to the heart,
• Emotions,
• Sympathy,
• Passions,
• Sentimentality,
• Uses imagery, figurative language,
• Carefully constructed sentences.

7
Ethos-Credibility

• Appeals to the conscience, ethics, morals,
  standards, values, and principles.
• Author or speaker tries to convince you he is of
  good character.
• Qualified to make his claims.
• Cites relevant authorities.
• Quotes others accurately and fairly.

8
SOAPS

• S subject
• O occasion
• A audience
• P purpose
• S syntax
• Identify the SOAPS in what you read.