Title: NEXT ECONOMY TOMORROW
1NEXT ECONOMYTOMORROWS CAPITAL REGION
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2THE CAPITAL REGIONA HISTORICAL PERSPECTIVE
Ronald Reagan President Reg Pop 1,237,800 CA
5.1 Gov 30.5 1981
Global Recession Reg Pop 2,320,370 CA 6.2
Gov 22.7 2010
Reg Pop 2,187,151 CA 6.1 Lowest Gov
20.6 2005
State Capital Established 1854
1990 U.S. Recession Reg Pop 1,614,300 CA
5.4 Gov 25.4
2007 Peak Regional Employment Reg Pop
2,252,577 CA 6.2 Gov 20.9
1970 Reg Pop 938,000 CA 4.7 Highest Gov
37.5
1849 Gold Rush
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3THE CAPITAL REGIONEMPLOYMENT
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4THE CAPITAL REGIONEMPLOYMENT BY INDUSTRY SECTOR
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5WHEN YOUR LAST NAME IS CALIFORNIA...HOW DO YOU
COMPETE?
- Play to Strengths
- ? Location for Innovation
- ? Everybody Knows Our Name
- ? Ninth Largest Economy
- ? Position on Pacific Rim
- ? Set Tone That Others Follow
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6THE CAPITAL REGIONKNOW YOUR PRODUCT
- ? Understand, differentiate, and
- communicate key competitive strengths
- ? Customize approach to industry sector
- ? Know competitive position relative to
- competition
- ? Identify costs and benefits
- ? Dont overlook benefits of public policy
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7THE CAPITAL REGIONMOST ADAPTABLE REGIONS WILL WIN
- ? Workforce
- ? Transportation Infrastructure
- ? Business Friendly
- ? Available Land Building
- ? Quality of Life
- ? Taxes Regulations
- ? Welcoming Community
- ? Natural Disaster Free Natural Resource Rich
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8NEXT ECONOMYTOMORROWS CAPITAL REGION
- ? Government Strong Foundation
- ? Healthcare Center of Excellence
- ? Food Ag Farm to Table
- ? Energy Generating, Controlling, Protecting
- ? Technology Unleash UC Davis
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9NEXT ECONOMYTOMORROWS CAPITAL REGION
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