On-Line Training Clearinghouse Concept Research, Best Practice Analysis

1
On-Line Training ClearinghouseConcept Research,
Best Practice Analysis

• Prepared for
• Washington State Food Processors Workforce Skill
  Panel
• Northwest Food Processors Association
• Chris Dennis
• May 1, 2006

2
Our Mission?

• Research best practices for a web-based training
  clearinghouse

No Doubt!

• You can create a great training clearinghouse web
  site

3
Why Make a Training Clearinghouse?

• Eases hunt for training
• Find, buy and schedule
• Strengthens food processing cluster
• Tightens relationship between food processors and
  vendors
• Reduces training expense
• Aggregate training demand
• Improves worker performance
• Faster adoption of new technology

Find four other reasons in the report.
4
You Can Build a Great Clearinghouse Site If You

• refine your vision
• Form and function
• Economic model
• secure funding
• Web database work
• Operations
• plan proactively for the long term
• Find it a loving home
• Make it your training source of choice

5
Buyer, Seller, and SiteTheir Relationship
1. Directory 2. Two-Way Directory 3. Brokerage
TRAINING BUYER TRAINING BUYER TRAINING BUYER
TRAINING PROVIDER TRAINING PROVIDER TRAINING PROVIDER
Example http//www.trainingregistry.com Example http//www.elance.com/ Example http//www.consultingbroker.com/
Sales Contact
SalesContact
SC
Broker
SC
Part of Best Practice 1
6
Clear Purpose Navigation
Official Sponsor Logo
Washingtons Food ProcessorTraining Clearinghouse
Search by region
or
Find your fit
Training Buyer
Home
Calendar
Search
Need training?
Got training?
About us
WFPTC
Part of Best Practice 2 3
Training Seller
7
Open Access, Robust Search
http//homepage/search
Official Sponsor Logo
Washingtons Food ProcessorTraining Clearinghouse
Part of Best Practice 3
Training Database Search
Home
Calendar
Search
Need training?
Got training?
About us
Keyword
Type here
Skill
MaintenanceCleaningHACCPSafetyTeam
buildingEtc.
Provider
Etc.
8
Dense Fresh Content
Part of Best Practice 4
http//homepage/search/cal/0606/yakima
Official Sponsor Logo
Washingtons Food ProcessorTraining Clearinghouse
Yakima County Offerings
Home
Calendar
Search
Need training?
Got training?
About us
HACCP
RETA 1 2
Safety
9
Easy Content Maintenance
http//homepage/provider/update/fft.php
Official Sponsor Logo
Washingtons Food ProcessorTraining Clearinghouse
Part of Best Practice 5
Fantastic Food TrainersContent Management
Home
Calendar
Search
Need training?
Got training?
About us
360
111
1111
Phone
http//www.fft.com/fe
RSS Feed
CompanyCollegeProfessional Assoc.Etc.
Type
Etc.
10
Other Best Practices

• Dedicate resources for marketing outreach
• Focus on specific target audience
• Choose revenue model supportable by in-house
  experience and resources
• Post quality disclaimer, audit quality regularly,
  encourage user feedback
• Clear, modular site design optimized for
  maintenance
• Identify trusted site vendor
• Outsource site support service

11
The Risks

• Marginal business
• Low maintenance sites dont produce significant
  revenue
• Stale content
• Critical mass
• Must include industrys major training players
• Capital outlay and operational model

Find four other risks in the report.
12
Possible Next Steps

• Conduct detailed needs analysis
• Clarify requirements, constraints and wishes
• Create business model
• Prepare estimated budget for the project
• Include roll out and ongoing costs
• Determine site owner
• State?
• Association?
• College?

• Secure funding
• Determine software developer/vendor
• Develop marketing and technical rollout plans
• Develop site content
• Perform site testing
• Launch site

13
You Can Build A Great Clearinghouse Site If You

• refine your vision
• secure funding
• plan proactively for the long term

Questions? Thoughts?
Comments? Feedback?