MARKETING TECH PREP

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MARKETING TECH PREP ON THE ROAD

• Oak Land Tech Prep Consortium, Minnesota
• Chris Miller
• Chris_O_miller_at_cambridge.k12.mn.us
• Kathy Haugan
• Outsource_at_tds.net

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DRIVER OAK LAND TECH PREP CONSORTIUM

• Created in 1991 - 12 High Schools, 2 Community
  Colleges, 2 Technical Colleges
• 20,434 students in consortium, grades 9 12
• 56 advanced standing agreements tied to 107
  specific college courses
• 1,900 credit certificates issued 2003-04
• Guided by a Leadership Team and contracted
  facilitator

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ROADMAP FUEL

• Goal Provide tools for use in variety of
  settings throughout consortium
• Data utilized for decision making
• Many certificates are issued, next step is to be
  sure theyre utilized marketing needed
• Distribution of materials

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ROADMAP FUEL

• Outside vendors often complete projects
• Budget for maintenance of each project is
  considered
• Consortium averages 5 10 of budget per year
  for marketing
• Current year - 9,000 out of 88,000

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CERTIFICATES

• Audience Students, Parents, College Admissions,
  High School Instructors
• Professional high-tech look, clear information,
  official, increases chance of redemption.
  Laminated versions in each tech prep classroom.
• Centralized streamlined consortium system
• Results Easy to recognize, helps with data and
  reporting

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PARENT LETTER

• Audience Parents
• Content provided by leadership team and signed by
  college presidents
• Recognizes student accomplishment

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BROCHURE

• Audience Students, Parents and General
• Created to showcase the 4 college partners,
  encourage certificate redemption, highlight
  website
• Design ties back to website and overall
  consortium marketing theme

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POSTERS

• Audience High School Teachers and their
  classrooms, Career Advisors and Counselors
• Developed to highlight website and provide
  something colorful and eye catching for
  classrooms offices
• Results Positive verbal response from teachers

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WEBSITE

• www.techprepmn.com
• Audiences Students and Parents
• Created by web design company
• Maintenance Annual contract with webmaster.
  Consortium members update information.

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WEBSITE

• Results Not user friendly, visually attractive,
  college links are important.
• Changes Revamped with added capabilities for
  certificate requests and agreement access.
  One-stop shop for teachers.

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ROAD SHOW

• Tech Prep, The Other College Prep
• Audience High School and College Staff
• Partnered with other consortia, funded by special
  grant
• Fun, interactive, research based
• Define revitalize the concept of Tech Prep
• Results Used frequently adapts to fit needs
  of the viewers

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222 GUIDE

• Audience High School Instructors, Counselors,
  Parents, College Admissions
• Details provided by high schools and college
  partners
• Goal Highlight pathways and linkages

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VIDEO

• New for 2004-05
• Audience High School Teachers Students
• Message Step-by-step definition of how to use
  your Tech Prep credit

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THEATER ADVERTISING

• Audience Students Parents
• Slide placed in area movie theaters prior to high
  school registration
• Results FY05 Too costly unable to measure
  the outcome

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OTHER TOOLS

• Phone Line - for parents students to call with
  Tech Prep questions. This one flopped. People
  want to call a person or school they know
• PowerPoint presentation for school boards under
  development

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FOR MORE INFORMATION

• Kathy Haugan
• Out Source Projects, Inc.
• outsource_at_tds.net
• Chris Miller
• Oak Land Vocational Center
• Chris_O_Miller_at_cambridge.k12.mn.us