Oklahoma CareerTech - Tech Prep

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PLAN ACT Workshop Metro Technology Center
Oklahoma City, OK June 27, 2007
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Housekeeping

• Cell Phones
• Bathrooms
• Lunch On Site
• Blue Room Rose Room
• No Food and Drink
• Audience Participation

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Agenda

• Strategic Communication Marketing
• ACT School Codes
• Change
• Technical Assistance
• a break here and there

• Data Security
• Where We Are
• PLAN EOS
• Guidance
• Crosswalk
• Lunch
• around 1130

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Oklahoma Tech Prep
Data Security PLAN ACT Workshop Metro
Technology Center June 27, 2007
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Data Security

• Be extremely cautious with
• any personal information such as, social security
  numbers, scores, addresses, etc
• the portability of information, taking it out on
  a CD, DVD, thumb drive, lap-top etc

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Data Security

• sharing of the information
• just because you get it, doesn't give you the
  legal right to "pass it on
• keep it under lock and key
• people could steal if given an opportunity
• if on a network, keep it in a secure place with
  appropriate access control

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Data Security

• dont save information on laptops
• laptop could be stolen
• disposal of the information
• destroy the medium in some fashion before
  throwing it away

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Data Security

• normal every day data security
• protect your computers, use a personal firewall,
  virus scanning tools, ad-aware and mal-ware tools
• keep you computers operating system up-to-date

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Data Security

• In order to obtain your Tech Centers data, you
  will be required to sign a disclosure statement
• disclosure statements are available today!

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Questions
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Oklahoma Tech Prep
Where We Are PLAN ACT Workshop Metro Technology
Center June 27, 2007
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Where We Are

• Recruitment has been (to name a few)
• sophomore tours
• open house
• blanket postcards/letters to parents
• blanket mailing of course catalog
• summer camps
• counselor/administrator update meetings

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Where We Are

• Assist with 8th grade interpretation of ACT
  Explore Assessment
• Assist with Plans of Study
• Assist with Teachers as Advisors (or implement
  TAA at Tech Centers)

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Where We Are

• Assist with ACT PLAN interpretation
• Require for tech center application or as
  pre-requisite
• Use for Alliance credit
• Analyze school-wide or state interest data

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Where We Are

• Host one-time events for career awareness and
  planning
• Sophomore Tours
• General Catalogues, program brochures
• Web site

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In the Past..

• Most important-Get the student in the seat
• If numbers are low-target those classes rather
  than target the interests of the students

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Targeted, individual, one on one

• Present and future
• new ways to attract new students faster
• niche marketing
• when done right cant keep them away

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So, how fast is your life changing

• How can you build on your successful recruitment
  practices?
• What will need to be thrown out?
• Blanket vs. Individual
• now have a tool to help with individualizing

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Current Use

• Big Picture
• Comparing Oklahoma data to tech center sending
  school districts to identify students career
  area of interest
• Individual student basis if provided results
• Never had score bands

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Current Use

• Never been able to target individual student
  interests
• Never had such rich demographic data
• Never had the ability to identify tech center as
  selection

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Student Interest

• 2005-2006 PLAN Test Data
• 10th Graders Oklahoma
• Total Students 38,259
• Administration/Sales 3,179
• Business Operations 917
• Technical 6,087
• Science Technology 11,600
• Arts 5,509
• Social Services 6,469

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Health Cluster

• 2005-2006 PLAN Test Data
• 10th Graders Oklahoma
• Largest Career Cluster Area of Interest
• Medical Diagnosis Treatment N 5126 Avg.
  17.7
• Medical Technologies N 1474
  Avg. 18
• Health Care N
  2090 Avg. 16.6
• Total students N
  7700
• 20 of High School 10th Grade Students

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Questions
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Oklahoma Tech Prep
PLAN EOS PLAN ACT Workshop Metro Technology
Center June 27, 2007
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PLAN EOS

• The Educational Opportunity Service (EOS) is a
  comprehensive source of names, addresses and
  much more non-cognitive data
• Records of Oklahoma high school sophomores who
  have taken the PLAN ACT
• over 39,000 test takers for 2007
• approximately 26,000 elect to participate in PLAN
  EOS program

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PLAN EOS

• Recruitment
• Guidance
• Marketing
• Market Analysis

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Recruitment

• Increase Tech Center Enrollment!
• Increase Alliance Enrollment!

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Recruitment

• You can direct special efforts toward students
  who are interested in particular academic
  disclipines, such as Pre-Engineering, Bio-Medical
  Sciences and graphic arts!

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Recruitment

• You can gear your recruiting effort toward
  specific cohorts of students!
• special populations
• diverse students
• specific interest

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Data Elements

• Student Name
• last, first, middle initial
• Street Address
• City
• State
• Zip
• Gender

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Data Elements

• Birth Date
• Racial/Ethnic background
• SSN
• CTIS
• High School Code Number
• Grade Classification
• Student Email Address
• 60 average

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Data Elements

• Career Interest
• Administration Sales
• Business Operations
• Technical
• Science Technology
• Arts
• Social Service

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Okla. Data for 2006 - 2007

• 39,210 total test takers
• Two score bands
• 1-14 PLAN ACT
• 5,440 students
• 15-32 PLAN ACT
• 17,603 students
• We know that 15 Alliance eligible

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Questions
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Guidance PLAN ACT Workshop Metro Technology
Center June 27, 2007
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(No Transcript)
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Career ? Career and Academic

• Important to look at entire picture are
  students taking courses that will help them reach
  their career goals, both academic and technical
• SREB research shows that simply encouraging
  students to take higher level math and science
  makes a difference in achievement level
• Adults technical skills always important, but
  academic skill attainment important as well need
  to help them identify their next steps, academic
  and technical
• Individual plan of study

• Accustomed not to mess with what students were
  taking at home high school
• Not worry with adults academic future or needs -
  just focus on technical skills
• Career plan

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Whose Job is it anyway? Once ? Now

• Student Services should serve in the leadership
  role for quality academic and career guidance/
  advisement
• However, collaboration is the key with all
  partners both inside the tech center and with
  partnering entities

• Counselor has sole responsibility for career
  guidance and advisement with the students.

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Starting early..

• Middle school is not too early to work jointly
  with partner schools to begin career awareness
  and exploration activities, with a tentative plan
  of study developed by the end of 8th or 9th
  grade.
• Hard part moving that plan of study through the
  pipeline and having it for 10-11-12 grade

• Sophomore tours are the start of career
  development for career and technology students.

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Transition Support

• Have always been concerned about moving students
  to employment also have to now look at what
  support we are providing to move students through
  educational levels
• middle school to high school
• high school to tech center
• tech center to postsecondary

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Data Driven Decisions

• How do we know in student services that what we
  are doing is making a difference?
• From a student services perspective, are we
  looking at our TCs completion, retention
  placement rate, our college remediation rates,
  CRC levels, industry credential numbers?
• From a student services perspective, are we
  looking at our partner schools report cards, EOI
  scores,drop out rates?

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Parental Involvement

• How can student services get parents more
  involved with students career and academic
  planning?
• help them help their kids with their futures .
• mapping out plan of study
• feedback on student achievements
• showing where the student is strong and how we
  enhance that showing where the student has
  challenges and how we can meet those

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Guidance-easy connections.

• You can recruit more or different students for
  particular career clusters, career pathways and
  majors.
• Identify academic achievement or non-achievement
  for better advisement strategies for
  schools/students.

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More connections

• Customize the careertech experience for the
  student with targeted academic as well as career
  interventions
• Identify students who meet PLAN requirement for
  Alliance
• Work with such students on transitional support
  for college success
• ACT Prep, making sure ACT is taken, enrollment
  assistance, etc.

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Harder Use new data in conjunction with other
data sources such as

• NEW Plan info (contact info, race, achievement
  score band, career interest)
• NEW ACT student report (if TC is chosen as
  selection)
• College remediation rates
• Performance measures
• Student surveys
• Perkins data

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Questions
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Career Cluster Crosswalks PLAN ACT Workshop
Metro Technology Center June 27, 2007
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Career Cluster Crosswalks

• Two crosswalks between ACTs 6 Clusters and
  the 16 Career Clusters have been created to help
  you guide students during their career
  exploration journey.

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Career Cluster Crosswalk
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History

• 1960s - Dr. John Holland, ACT Vice President for
  Research, developed a hexagon arrangement of six
  occupational types
• 1973- Dr. Dale Prediger created the first
  World-of-Work Map introduced by ACT, Inc. It
  graphically shows how occupations relate to each
  other based on work tasks.

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Holland Six Occupation Types
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In the beginning
Holland 6 Occupation Types R I A S E C
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Plus. Dr. Dale Predigers Six Clusters
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Holland Types and 6 Clusters
Prediger1. Administration Sales 2.
Business Operations 3. Technical 4. Science
Technology 5. Arts 6. Social Service
Holland 1. Enterprising 2. Conventional 3.
Realistic 4. Investigative 5. Artistic 6. Social
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Dr. Dale Predigers 12 regions and 26 career
areas
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6 occupation types 6 clusters 12 regions
26 career areas
World of Work Map
12 regionsaround circle
26 career areas
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Enter - 16 DOE Career Clusters
A way for schools to organize instruction and
student experiences around sixteen broad
categories

• Agriculture, Food and Natural Resources
• Architecture Construction
• Arts, A/V Technology Communications
• Business, Management Administration
• Education Training
• Finance
• Government Public Administration

• Health Science
• Hospitality Tourism
• Human Services
• Information Technology
• Law, Public Safety Security
• Manufacturing
• Marketing, Sales Services
• Science, Technology, Engineering
  Mathematics
• Transportation Distribution Logistics

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World of Work Map with Career Clusters
16 Career Clusters added outer ring to ACT World
of Work Map
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DOE Career Clusters
ACT Cluster
Holland Code
ACT Region
ACT Career Area
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IDEAS Profile, World of Work Map Career
Clusters Crosswalk
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Questions
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Oklahoma Tech Prep
Strategic Communications Marketing PLAN ACT
Workshop Metro Technology Center June 27, 2007
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Marketing

• Strategic Communications Marketing
• how and when do you communicate
• Next Level Marketing
• how do you take it to the next level

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Marketing

• Partnership
• work with com mktg at Tech Center
• Timeline
• when and what do you send
• Specific Cohorts
• Specific Mediums
• webpage, written, phone, email, events,
  advertising, sponsorship

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Enrollment Funnel

• The enrollment funnel is a systematic method of
  moving "prospective" students to becoming
  "actual" students
• Every level has different communication needs

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Communication Flow

• Break Down by Class
• sophomore, junior, senior
• Layer for Best Results
• postcard, Alliance letter, friendly email
• Web Marketing
• reflects brand look and feel

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Strategic Communications

• Sophomore
• PLAN ACT download
• send sophomore parent letter
• response mechanism, coordinator name, contact
  information, website
• send sophomore student postcard
• contact information

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Strategic Communications

• Junior
• send junior parent letter
• coordinator name, contact information, website
• send junior student postcard
• its not to late
• contact information

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Strategic Communications

• Senior
• send senior parent letter
• opportunities after graduation
• coordinator name, contact information, website
• send senior student postcard
• we have opportunities your senior year
• contact information

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Strategic Communications

• High School Graduates
• derailed college track students
• those students who were headed to college and
  experienced a life changing event
• CareerTech could fulfill your needs
• career training, college options, scholarships

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Strategic Communications

• Counselors, Principals, Teachers
• counselor conference, one-to-one
• Parents
• pre-admissions communication, orientation night,
  on-going communication

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Marketing

• Marketing
• tech fair
• open house
• tours
• other events
• Direct Marketing
• personalized letters
• sophomore postcards
• personalized catalogue

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Marketing

• Email Marketing
• flash email
• http//osu.okstate.edu/email/email05.html
• deadlines, invitations
• integrated web presence

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Marketing

• Web 2.0
• social networking
• wiki
• XML RSS
• blogs
• podcasting
• on demand video

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Questions
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Oklahoma Tech Prep
Codes PLAN ACT Workshop Metro
Technology Center June 27, 2007
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ACT Codes

• All 29 Technology Centers have codes
• will be listed in ACT registration packet
• ACT Code Numbers for Colleges and Scholarship
  Agencies
• listed on Alliance website
• All will be listed in 2008-2009

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ACT Codes

• Educate
• counselors, teachers, parents
• Encourage students
• College and Scholarship Choices
• 1 of 4 (free) choices

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ACT Codes

• CareerTech is an option
• Opens Doors
• high-skill, high-wage high demand
• college opportunities

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Questions
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Oklahoma Tech Prep
ChangeMetro Technology Center Oklahoma City,
OK June 27, 2007
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Change

• Even if you're on the right track, you'll get
  run over if you just sit there.
• Will Rogers

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Change

• Creating a College Going Culture
• how do you encourage more high school students to
  pursue more rigorous courses
• what are the essential elements in creating a
  college-going culture where achievement is valued
• what are successful strategies to promote
  college-going for first-generation, low-income
  students through academic advising and support,
  test preparation and college awareness

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Change

• Millennial Generation
• born after 1980
• smart
• immediate results
• prefer video, audio to be interactive

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Change

• Helicopter Parents
• influencer group
• constant contact
• embrace

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Change

• Using New Tools and Info
• Increased Efficiency
• role of technology
• Letting Go

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Change

• Setting a vision for potential results.

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Questions
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Presenters

• Kelly Arrington
• Coordinator, Guidance
• 405.743.5195 karri_at_okcareertech.org
• Paula Bowles
• Director, Communications and Marketing
• 405.743.5108 pbowl_at_okcareertech.org
• Jo Kahn
• OKCIS/CRN Director
• 405.743.5404 jkahn_at_okcareertech.org
• Belinda McCharen, Ph.D.
• Assistant State Director, Career Services
• 405.743.5432 Bmcch_at_okcareertech.org

• Don Pitchford, Ph.D.
• ACT Post Secondary Consultant
• 512.345.1949 don.pitchford_at_act.org
• Robin Schott
• Manager, IIS
• 405.743.5554 rscho_at_okcareertech.org
• Jeremy L. Zweiacker
• Tech Prep Alliance State Coordinator
• 405.743.6881 jzwei_at_okcareertech.org

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Oklahoma Tech Prep
Technical Assistance PLAN ACT Workshop Metro
Technology Center June 27, 2007
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Mail Merges

• Microsoft Excel
• manipulating data
• Microsoft Word
• mail merge

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Mail Merges

• Choose a document type and main document
• Connect to a data file and select records
• Add fields to the main document
• Preview the merge and then complete it

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Mail Merge

• Data will come in spreadsheet
• Write letter in Word
• Use the Mail Merge function
• tools, mail merge
• Insert data fields

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Example

• Sophomore Letter

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Questions
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Resources

• Career Cluster Crosswalk
• http//okcareertech.org/guidance/crosswalk.htm
• ACT
• www.act.org

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Resources

• Copies of this presentation will be available on
  the Tech Prep website on the Resources page.
• www.okcareertech.org/techprep
• Event Evaluations
• emailed to you