Oklahoma Tech Prep

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Oklahoma Tech Prep
Leveraging Technology for Increased
Enrollment National Career Pathways Network
Louisville, Kentucky October 12, 2007
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Leveraging Technology

• Systematic
• Comprehensive
• Integrated

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Systematic

• Recruitment Plan
• when do you do it
• how do you do it
• what age
• Recruitment
• recruitment is more than one event
• Holistic

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Comprehensive

• Different Students
• age appropriate
• Parents, Students
• different message
• Student Stages
• prospect, applicant, enrollee, student, alumnus
• Faculty and Staff
• how do they recruit

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Integrated

• Dont Rely on One Medium
• layered approach
• web print
• Email phone
• Common Theme
• spread across everything

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What Does this all Mean?

• Increased Enrollments

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Enrollment Funnel

• Moving Students
• Different Messages
• Use Technology
• web 2.0

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Recruitment Plan

• Break Down by Class
• sophomore, junior, senior
• Layer for Best Results
• postcard, friendly email, special event
• Break Down by Month
• at what time will you send what communication

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Strategic Communication Flow

• Sophomore
• send sophomore parent letter
• response mechanism, coordinator name, contact
  information, website
• send sophomore student postcard
• contact information
• Juniors, Seniors, Graduates,

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Strategic Communication Flow

• Counselors, Principals, Teachers
• counselor conference, one-to-one
• Parents
• pre-admissions communication, orientation night,
  on-going communication
• Are You Using Technology Web 2.0

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What is Web 2.0?

• Second generation of web-based communities and
  hosted services
• wikipedia.org
• Thinking beyond

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What is Web 2.0?

• RSS, XML
• Blogs
• Social Networks
• Wikis
• Podcast

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Next Level Recruitment

• Recruitment is a process, not a one time event

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Why The Next Level?

• Students Have Changed
• Millennial Generation, instant gratification
• Accountability, ROI
• doing more with less
• Parents
• very involved, Helicopter Parents

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How are you recruiting?

• Campus Tours
• general tours or specific to career major
• during school or after hours
• Letters
• dear student or individually personalized
• Use Technology
• instant message, cell phone, dynamic email, flash
  email

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How do we change?

• Send a Message
• you are important
• Proactively Recruit
• dont wait for them
• Press Coverage
• every event
• Scholarships
• use as recruitment tool

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How do we change?

• Consistent Brand and Message
• website, print, email
• Data
• email, career interest
• Sending School Opportunities
• academic recognitions

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How do we change?

• Website
• student friendly, inquiry form, online
  registration, student blogs, video, profiles
• www.go2ou.edu
• Campus Visits

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Remember

• Recruitment Opportunities are Everywhere!!
• tech center vehicles, staff license plates,
  Scouting CareerTech, outdoor classrooms, fall
  carnival, student led assemblies, host an
  academic competition, community service

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RSS (XML)

• The Orange Button
• Really Simple Syndication
• feeds
• Aggregators
• subscriptions

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(No Transcript)
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They all Blog!
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Blogging Defined

• blog (plural blogs)
• A personal or corporate website in the form of an
  online journal, with new entries appearing in
  sequence as they are written, especially as
  dealing with personal reflections or opinion.
• http//en.wiktionary.org/wiki/blog

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What is a Blog?

• Single Page of Entries
• may be archives of older entries
• Stream-of-Consciousness
• organized in reverse-chronological order
• Normally Public
• the whole world can see it

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How can I use a blog?

• Disseminate Information
• instructors to students, parents
• communicate with principals and counselors
• Recruit
• student blogs
• Referring Source
• 4-www.okcareertech.org/techprep
• 7-www.okcareertech.org/alliances

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How Do I Get Started?

• It is Easy
• Blogger, Xanga, TypePad, LiveJournal
• Basic Blogs are Usually Free
• There is Software (such as Movable Type)
• Takes About Five Minutes.

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Creating Your Blog
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Creating Your Blog

• Get an Account
• Select The Look" (template)
• standard templates
• match your web site
• Add Entries to Your Blog.
• type in the entry and push the "post" button to
  post it.
• you can edit the entry
• happy? use "publish" button

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Creating Your Blog
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Creating Your Blog
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Your Done
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Social Networks

• Connect People
• Myspace, Facebook
• user profile
• name, picture, interest

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YouTube
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YouTube

• Rich Content
• User friendly
• Searchable
• Alternate Teacher Tube
• Uses
• marketing contest, embed video

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Wikipedia.org
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Wikipedia

• Do You Have an Entry?
• Whos Monitoring Your Entry?
• assign a staff person
• Why is it Important?
• referring source
• information/misinformation

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Podcasting
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Podcasting

• Easy to Get Started
• microphone, recorder, Audacity
• host (podbus.com)
• Ideas
• student interviews, meetings, student contest

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Getting the Word Out
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Getting the Word Out

• Jeremy L Zweiacker
• Tech Prep and Alliance State Coordinator
• Oklahoma Department of Career and Technology
  Education
• 1500 West 7th Ave.
• Stillwater, Oklahoma 74074
• Phone [phone]
• Fax [phone]
• Email jzwei_at_okcareertech.org
• Visit Oklahoma Tech Prep online at
  www.okcareertech.org/techprep
• Visit the Cooperative Alliance Project at
  www.okcareertech.org/alliances
• Check out the Oklahoma Tech Prep Blog at
  http//oktechprep.blogspot.com

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Analytics
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Alliances - An Integrated Approach

• Email all Principals and Counselors
• intro email with podcast
• Alliance News Story - OETA
• Email to all Principals and Counselors
• follow up email with YouTube TeacherTube
• Send DVD to all Alliance Coordinators

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Questions

• Jeremy L. Zweiacker
• Tech Prep Alliance State Coordinator
• OK Dept. of Career Technology Education
• 405.743.6881/jzwei_at_okcareertech.org
• www.okcareertech.org/techprep