Response Curves

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Response Curves

• Ken Homa

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Response Functions
QTY.
ADVERTISING
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Response Functions
QTY.
High Response Segment
Low Response Segment
ADVERTISING
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Response Curves
Output (e.g. sales, awareness)
Input (e.g. Ad )
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Response Curves
Subject to Multiple stimuli Delayed
response Alternative patterns
Output (e.g. sales, awareness)
Input (e.g. Ad )
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Response Curves
Practical Ceiling
Diminishing Returns
Output (e.g. sales, awareness)
Critical Mass Threshold
Input (e.g. Ad )
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Response Curves
Practical Ceiling
Diminishing Returns
Output (e.g. sales, awareness)
Subject to Multiple stimuli Delayed
response Alternative patterns
Critical Mass Threshold
Input (e.g. Ad )
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Response Curves
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Response Curves