Oxford Strategic Marketing Presentation

1
Social media Facebook
What is it?
Features
Facebook is a site where users can create an
in-depth textual and visual profile of themselves
to connect with others as friends
Profile page including photo uploader
Purpose
Invite and manage friends functionality
To meet others of like mind across the world to
enable information sharing on life, hobbies,
views. Also acts as an online enabler to your
offline world where social lives are managed with
your friends
E-mail, market place, online games
How organisations are using it
Events, News feeds (news within the network)

• Pure advertising using Facebook social ads (CPC
  style ads)
• Creating brand profile pages driving a deeper
  relationship with their customers e.g. through
  privileged access to content and information for
  friends
• Creating branded applications that improve the
  online lives of customers

Groups, Pages (mini-websites with members)
Breakthrough moments
A link up with CNN.com, enabling users watching
the streamed video of Obamas inauguration to
discuss events live online. One million status
updates before 1pm on inauguration day, showing
how mainstream and social media can work together
Did you know?

• Facebook is one of the fastest growing websites
  one of the top sites for internet traffic
• On average users spends over 25 minutes on the
  site

2
Social media Linked in
What is it?
Features
A business network once you have generate a
profile (mini CV) you can link in with others
that you know/have worked with/want to be
introduced to
Profile and connections display (for yo\u and
your connections)
Purpose
E-mail
Create virtual networks of business professionals
that have some common connection
Introductions service
Groups
How organisations are using it
Intelligent people you might know suggestions

• Pure advertising using Facebook social ads (CPC
  style ads)
• Creating brand profile pages driving a deeper
  relationship with their customers e.g. through
  privileged access to content and information for
  friends
• Creating branded applications that improve the
  online lives of customers

Search name/company/country/area etc
Tweet type updates
Breakthrough moments
The creation of formal groups where you can
communicate directly to the entire group
Universities to professional organisations to
interest groups
Did you know?

• Barak Obama, Bill Gates and Matt Damon have
  profiles whilst Gordon Brown doesnt
• The linkedIn population is now bigger than that
  of Sweden

3
Social media Ad Gabber
What is it?
Features
A social networking site for individuals in the
advertising, marketing and media
Social networking features like profiles, forums,
groups
Purpose
To share and disseminate information and good
practice and to act as a hub for discussions on
relevant topics
Calendar of industry events
Portfolio section provides a searchable database
of creative portfolios from art directors,
copywriters, illustrators, photographers and
others
How organisations are using it

• For sharing of problems and opinions and
  information gathering on approaches to marketing
  (especially creative) issues

Breakthrough moments
Adgabber is a spin-off from Adrants, Steve Halls
popular advertising and marketing blog. Hall was
sued by Virgin last year for displaying a parody
ad in the blog much to benefit of his
subscription base!
Did you know?

• The system is extremely flexible, so that the
  site can evolve as members identify new uses.
  Recently the site has added applications for
  adding stuff to facebook, and for importing from
  flickr

4
Social media Blogger
What is it?
Features
Free and easy to use Blog editing and publishing
software
Create or customise a blog
Purpose
Allows you to Share your thoughts, photos and
more with your friends and the world
Create your own website
Add photos
How organisations are using it
Create communities

• Business to business As a tool to demonstrate
  thought leadership
• As a tool to allow customers access to insider
  information

Update followers when you post
Breakthrough moments
The Baghdad Blogger Salem Pax used Blogger to
bring an Iraqis perspective on the war to the
world. This turned public opinion from a view
that Blogs were vain ramblings to powerful tools
of mass communication
Did you know?

• Boing Boing is a weblog of cultural curiosities
  and interesting technologies. It's the most
  popular blog in the world
• It has been estimated that the number of blogs
  doubles every 5½ months

5
Social media Twitter
What is it?
Features
Twitter is a service for friends, family, and
coworkers to communicate and stay connected
through the exchange of quick, frequent answers
to one simple question What are you doing?
Text in a 140 word piece on whatever you like,
and it gets posted to the website under your
handle.
Purpose
Enable geographically disconnected people to stay
connected to the small events in life
If you follow a twitterer, you can choose to
have the feed direct to your mobile as texts
How organisations are using it

• Helping connect customers with the company (i.e.
  Volvo chief exec twitters)
• Providing product-related marketing that
  audiences can follow in real time (promoting
  offers, providing niche info, seeking or
  gathering feedback)

Twitter and Users have created many Apps for
searching, displaying, writing, analysing etc
Breakthrough moments

• Obama and Sarah Brown are high profile twitterers
• Twitter as a force for good in the Italian
  earthquakes, Iranian elections, Californian
  wildfires, American Gas shortage
• Personalities and stars using it as a way to
  bypass the media and control their communication
  with their fans

Did you know?

• Twitter is the fastest growing social networking
  site
• You can track the buzz of a brand on Twitter
  http//tweetbuzzer.com/

6
Social media StumbleUpon
What is it?
Features
StumbleUpon uses /- ratings to form
collaborative opinions on website quality
Ratings
Purpose
Groups/communities
StumbleUpon helps you discover and share great
websites. As you click Stumble!, high-quality
pages are delivered matched to your personal
preferences. These pages have been explicitly
recommended by your friends or one of 6 million
other websurfers with interests similar to you.
Rating these sites you like automatically shares
them with like-minded people
Blog
Connect to friends
How organisations are using it

• Helping to drive traffic to their own
  expertise-based content driven sites

Breakthrough moments

• Stumbleupon was voted BusinessWeek Best of the
  Web 2008  Best Social Network, and has received
  numerous other accolades

Did you know?

• Stumbleupon is featured and promoted as a click
  through on many mainstream sites

7
Social media Friend Feed
What is it?
Features
Its an aggregator an online sharing portal
Direct messaging
Purpose
Discussions
FriendFeed enables you to discover and discuss
the interesting stuff your friends find on the
web in real time
Groups (set up your own from friends/family/work)
Excellent privacy options
How organisations are using it
File sharing feature to share Mp3 and Mpegs
directly as part of discussions

• Consolidating their information that lives in
  disparate parts of the social network

Breakthrough moments

• Freindfeed redesign making integration of other
  feeds more straightforward

Did you know?

• Friendfeed is the most popular social aggregator
• Friendfeed was set up by two Google employees