Abercrombie

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Abercrombie Fitch
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Crisis Management

• An effective crisis management plan must
• Include an internal communication system that can
  be activated at any time key employees must be
  identified in advance
• Communicate quickly, but accurately best to take
  the offensive and be the first to comment on a
  situation
• Use the internet to convey the message, this can
  minimize fears and provide assistance
• Do the right thing a crisis is often the true
  test of an organization
• Follow up and make amends if necessary seek to
  restore the companys reputation

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Media training of employees

• Media communication experts generally give their
  clients the following advice
• Resist the temptation to see reporters and
  journalists as the enemy. Business media
  representatives should build bridges with the
  media.
• Employees should be instructed to keep the
  long-term reputation of the company in mind.
• Being open and honest is a successful media
  strategy.
• Businesses should make communications a priority
  and the training of the company spokesperson a
  critical and ongoing program.

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Gender Equality in the Media

• Males in ads alone appear as strong and cultured,
  told to act tough, hide their emotions, and
  compete at all costs
• http//www.ltcconline.net/lukas/gender/maleads/mal
  es.htm
• Average size of idealized woman (as portrayed by
  models) has become progressively thinner and has
  stabilized at 13-19 below physically expected
  weight
• Average American woman is 54 tall and weighs
  140 pounds
• Average American model is 511 and weighs 117
  pounds
• http//about-face.org

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Wireless Carriers Set Strict Decency Standards
for Content

• As music and video programming becomes widely
  available for cell phones, major U.S. wireless
  carriers quietly setting strict decency standards
  for their content partners in effort to stave off
  criticism from customers and regulators
• Many of rules go far beyond those set by federal
  regulators for television and radio
• Rules bar sexually explicit or graphic content
• Media providers have already been forced to alter
  or remove hip-hop ringtones, video clips
• Verizon prohibits exposed male or female
  genitals bare buttocks explicit, obscured, or
  implied sexual acts crude words or profanity (83
  specific entries)
• Source Wall Street Journal, 4/27/06

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