BY WILLIAM LEVANS

1
Abercrombie and Fitch

• BY WILLIAM LEVANS
• SECTION 105
• SEPTEMBER 26, 2007

2
Abercrombie Fitch History

• 1892
• David T. Abercrombie, Co.
• Outdoor gear
• 1904
• Name officially changed to Abercrombie Fitch
• 1977
• Abercrombie Fitch goes bankrupt

• 1988
• Aquired by Limited, Inc.
• 1992
• Repositioned as fashion-oriented
• 1996
• Shares of the company available for public
  purchase on the stock market

3
Abercrombie and Fitch Locations

• Over 250 stores nationwide
• Mostly in shopping malls
• Abercrombie and Fitch merchandise is also sold on
  the web

4
Abercrombie and Fitch Products

• Mens
• Outdoor
• Shirts
• Logo tees
• Womens
• Perfume
• Sweaters
• Kids
• Boys
• Girls

5
Competition

• Direct Competitors
• Hollister
• American Eagle
• Aeropostale
• Indirect Competitors
• Old Navy
• GAP
• Eddie Bauer

6
Abercrombie and Fitch Website

• Purchase products online
• Shop from home
• Check out the newest merchandise
• Listen to music
• Watch a short film
• A F New faces(click to see slide)
• URL address http//www.abercrombie.com/anf/life
  styles/html/homepage.html

7
A F New Faces

• Abercrombie Fitchs featured models
• Available on website
• Short film
• Photos
• Downloads
• Wallpaper
• The Film

Click here to return to previous slide.
8
ANF Stock Trend
9
Organizational Chart
10
Did You Know?

• Abercrombie and Fitch originally sold outdoor
  equipment for camping.

The End.