Abercrombie and Fitch

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Abercrombie and Fitch

• Theresa Jenkins
• 95-2
• 9-29-05

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Abercrombie Fitch

• Established in 1892 and is headquartered in New
  Albany, Ohio.
• Is a specialty retailer of casual apparel in the
  United States.
• It operates stores that sell casual apparel for
  men, women, and kids under the Abercrombie
  Fitch, abercrombie, Hollister, and RUEHL brands.
• As of May 5, 2005, the company operated 351
  Abercrombie Fitch stores, 167 abercrombie
  stores, 260 Hollister Co. stores, and 5 RUEHL
  stores in 49 states and the District of Columbia.
  It also operates e-commerce Web sites, through
  which it sells its products.

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RUEHL

• Abercrombie Fitchs new concept, which debuted
  September 7, 2005.
• This clothing line is to appeal to a more mature
  clientele, either to young professionals or to
  consumers hunting for their first job out of
  school.
• Ruehl will be Abercrombie's second new-product
  introduction this year. The first was the Ezra
  Fitch collection, to be launched in Abercrombie
  Fitch stores this fall.

Brand New!
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Variety of Products for Women

• Shirts polos, open neck knits, open neck
  graphics, shoulder showoff, ponchos, humor tees,
  vintage tees, tanks or camis, tube/halter tops,
  knits, sweaters and shirts.
• Skirts denim minis, knit Minis and woven minis.
• Other wear shorts, pants, fleece, sleepwear,
  intimates.
• Miscellaneous swimwear, totes/bags, belts, flip
  flops, and personal care.

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Products for Men

• Shirts polos, humor tees, logo tees, athletic
  tees, sleeveless tees, woven shirts and shirts.
• Pants and shorts shorts, surf or active shorts,
  pants, denim, and outerwear.
• Miscellaneous underwear, belts, jewelry,
  adjustable caps, stretch fit caps, flip flops,
  and cologne for men.
• In addition, its stores offer music, movies,
  photos, postcards, desktop images, screen saver,
  and cool sites.

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YAHOO CHART- LAST 2 YEARS
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Top Executives of the Company
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Main Competitors of AF

• They have 28 total competitors.
• The main competitors are Gap, J. Crew, and
  American Eagle.
• Competition is based on similarity of products
  and the targeted consumer.

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Thank You!