Howard Schultz

1
Howard Schultz

• A Transformational Leader By Liz
  Levin

2
IDEALIZED INFLUENCE

• Howard Schultz influences others to get involved
  in his organization through
• Localized volunteer initiatives and work
• Contributing capitol to numerous nonprofit
  organizations that Starbucks is affiliated with
• Followers who are Starbucks employees (partners)
  want to emulate the philanthropic deeds of
  Schultz because they touch so many lives around
  the world. In this sense, he is a role model for
  his company and loyal customers.

3
INSPIRATIONAL MOTIVATION

• Howard Schultz communicates high expectations to
  Starbucks partners by promoting a shared vision
  and rallying for team spirit.
• During an interview, Schultz said
• I believe life is a series of near misses. A lot
  of what we ascribe to luck is not luck at all.
  It's seizing the day and accepting responsibility
  for your future. It's seeing what other people
  don't see And pursuing that vision.
• Schultz also motivates Starbucks partners to
  provide world-class service by offering
  competitive wages, benefits to part-time
  employees including medical, dental, vision,
  401k, and Bean Stock at an employee rate.

4
INTELLECTUAL STIMULATION

• By fostering a sense of creativity and
  innovation, Howard Schultz has led Starbucks to
  be the top specialty coffee company in the world.
  
• As part of continuous training, Starbucks
  partners are required to take part in taste tests
  of food and beverage offerings, and are afforded
  the opportunity to learn about the process of
  coffee roasting and where the products originate
  from. Schultz even takes it to the next level by
  offering baristas the ability to become certified
  coffee masters, who are distinguished by wearing
  a black instead of green apron.

5
INDIVIDUALIZED CONSIDERATION

• Howard Schultz has been about pleasing Starbucks
  partners since the birth of the company by
  offering unique and comprehensive benefits plans.
  Furthermore, he provides support to his company
  by conducting site visits and interacting with a
  (small) portion of the over 175,000 partners.
• He acts as a coach by pleasing his partners, so
  that then they will please the guests. (service
  profit chain)