Howard Schultz

1
Howard Schultz

• Chairman and CEO of Starbucks Coffee Company

2
Born July 19, 1953
3
Background of Mr. Schultz

• Born and raised in Brooklyn, New York to Fred and
  Elaine Schultz
• 2 siblings sister Ronnie (1956) and brother
  Michael (1961)
• Poor family - turned to sports
• Currently resides in Seattle, Washington

4
Education

• Canarsie High School 1971
• Northern Michigan University
• Athletic scholarship

5
Business Experience

• First job salesperson for Xerox Company
• General Manager for Hammarplast Swedish drip
  coffee maker manufacturer
• Joined Starbuck as director of marketing
• Visited Milan, Italy and got some ideas
• Owner of Starbucks turned them down
• Started coffee business II Giornale

6
Business Experience cont.

• Original Starbucks mgmt. focused on Peets Coffee
  and Tea
• Sold Starbucks retail unit for 3.8 million
• Significant stakeholder in Jamba Juice

7
His Ideas

• Visited Milan
• Served as meeting places and served many things
• On every corner over 200,000 in country
• Starbucks owners turned it down
• II Giornale
• NO franchising, owns every domestic outlet
• Minority communities 50-50 Magic Johnson

8
Interesting Facts

• Married to Sheri Kersch Schultz, interior
  designer with 2 kids, son and daughter
• Dad was an ex-army trooper
• First in entire family to attend college
• Grew up poor turned to sports scholarship
• Starbucks was buying Hammarplast coffee makers,
  Schultz went to Seattle to check it out and
  decided he wanted to work there
• Hes only 57 years old

9
Timeline

• 1981 Visited Starbucks in Seattle after
  noticing that they were buying a lot of
  Hammarplast coffee makers
• 1982 Joined Starbucks as director of Marketing
• 1984 Went to Milan, Italy
• 1985 Started II Giornale
• 1987 Bought Starbucks for 3.8 million

10
STARBUCKS COFFEE

• 1 Coffee retailer
• Offers coffee drinks, food and other drinks,
  coffee beans, tea and coffee accessories
• Owns more than 16,600 coffee shops in 40
  different Countries
• Also owns the Seattles Best Coffee and
  Torrefazione Italia coffee brands

11
Pictures
12
Citations

• http//www.coffeetickle.com/starbucks-coffee.html
• http//en.wikipedia.org/wiki/Howard_Schultz
• http//www.businessweek.com/magazine/content/02_36
  /b3798005.htm
• http//www.hoovers.com/company/Starbucks_Corporati
  on/rhkchi-1.html