Distance Education Programs in Forensic Science

1
Expanding Opportunities for Distance Education
Programs
Cooperative Relationship between ADEC, its Member
Institutions and Apollidon
2
UF Forensic Science PharmChem Programs

• Forensic Science Program started in 2000
• Largest Forensic Science MS Program in the world
• Students from 33 different countries taking UF
  courses
• Close cooperation with the University of Canberra
  and the University of Edinburgh
• Over 500 graduates
• Won ADEC award in 2006
• Pharmaceutical Chemistry MS started in 2009
• Very few other online Pharmaceutical Chemistry
  programs
• Enrollment of 50 students in the second semester
• First graduate completed this spring

3
UF Forensic Science Results

• UF Forensic Science Program
• Profitable since 2002
• UF grossed 2 million in 2009/2010

Enrollments per Term
40
4
UF Web Traffic Increases
2009/2010
2009/2010
2008/2009
5
ADEC Collaboration Intensification and Marketing
Program
ADEC Member Institution
ADEC members working together could offer an
increased number of quality distance education
programs.
ADEC Member Institution
ADEC
Apollidon
ADEC Member Institution
ADEC Member Institution
6
ADEC Collaboration Intensification and Marketing
Program

• Audiences
• Focus primarily on working professionals
• Types of Programs
• Use continuum of engagement
• Preliminary emphasis on non-credit modules,
  workshops and certificate programs, online
  specialty courses for credit
• Professional development including Professional
  Masters Degrees
• Focus on High Interest Areas
• green/environment
• Science and Health
• Technology
• Job Oriented
• International Markets

7
Benefits of ADEC Apollidon Cooperation

• Broaden Institution Market Reach
• New Target Groups
• Nationally
• Internationally
• Scale Member Institution Programs
• Provide Broader Access to Exceptional Education
• Provide Affordable Distance Education for
  Distance Learners Professionals
• Opportunity for Member Institutions to Cooperate
  to Optimize Program Offerings
• Build Programs that Utilize the Best Expertise
  and Courses from Multiple Institutions

8
Key Offerings from Apollidon

• Key elements of cooperation
• Market Research
• Develop new target groups to expand existing
  programs
• Identify new markets to offer the program
• Business Planning
• Use a business case model with financial projects
  to evaluate program expansion
• National Marketing
• Plan and implement an effective national
  marketing campaign
• This includes all the digital marketing and
  personal marketing required to build program
  loyalty
• International Marketing
• Identify opportunities to take a program
  international, accounting for cultural and
  educational differences
• Quality Assessment (ability to assist in other
  areas)

9
How this will work

• Memorandum of Understanding between ADEC and
  Apollidon
• ADEC is the broker, managing the collaboration
  process
• Individual Business Agreement with each
  participating member institution regarding each
  program
• Financial Arrangement 60 of program revenues
  for the participating member institution and 40
  for ADEC and Apollidon
• Team Identify programs that are scalable, can be
  profitable and may take advantage of multiple
  institution expertise and courses