Keep titles short

1
(No Transcript)
2
Opening Remarks

• Market Share Overview
• Market Potential
• Software and Hardware Separation
• The Long Tail Hardware Solution
• Standards
• Next Steps

3
Market Analysis
4
Market Analysis
5
Market Analysis
6
Unbundling
7
Unbundling
40 a stream
10 a stream
90 a stream
10 a stream
Total 150 a stream (usually additional
DBs, Hardware, and applications are required)
8
The SeaChange Advantage

• Unmatched experience and expertise
• Leading standards evolution
• Feature-rich - unmatched
• Fault tolerant and scalable unmatched
• Application enabling from the start

9
Standards
RTSP interfaces with VOD extensions SQL
interfaces XML interfaces SOAP interfaces HTTP
interfaces CIFS / FTP file system access SNMP,
NTP, SMTP protocols RFC 3208 PGM Reliable
Protocol spec SSL PGP encryption technologies
Windows Media
MPEG / MPEG-4 / H.264 / VC-1 LSC / DSMCC /
SSP NGOD NGNA OCAP ISA SCTE / DVS CableLabs
ADI CableLabs SD / HD encoding specs IEEE DVB
10
Standards Roles

• SCTE role in standards
• NGOD Visiting Engineer
• Driving next generation of Industry Standards
• Driving DVS and Next Gen Ad Standards
• Valued for Expertise and Participation

11
Software Competition

• Open was Yesterdays Goal (check mark)
• Performance is todays criteria (check mark)
• SeaChange Software is less expensive
• SeaChange Software is more proven
• SeaChange Software is more reliable
• SeaChange Software is more scalable
• SeaChange Software is more valued by customers

12
Software Progress

• Comcast Software Agreement
• Integrating other servers for growth
• Better positioned and more appreciated than ever
• Software and hardware available unbundled
• Software upgrade program
• More agreements and progress with Comcast

13
Comcast and SeaChange
14
Uses of Memory

• Hot content/Streaming
• Ingest/Low latency
• High turnover

15
The Long Tail
John C is finishing this one as of this afternoon.
16
Its All The Same
17
Memory Disk Mix
Today
Tomorrow

• 3X todays streaming 18144 Streams
• 3000 hours goes to 25,000 hours
• 50 of content 5 of views
• 5 of content is 50 of views
• 5 of 25000 hours 1250 hours
• 50 of max views 9072 streams
• 9072 / 1250 7 views per stream average for top
  streams
• 80 of content 30 of views
• 30 of content is 80 of views
• 30 of 25000 hours 8250 hours
• 80 of max views 14515 streams
• 14515 / 8250 2 views per stream average for top
  streams

• 50 of content 5 of views
• Typical location may have 8640 Streams
• 70 average simultaneous views 6048 Streams
• 5 of content is 50 of views
• 5 of 3000 hours 150 hours
• 50 of max views 3024 streams
• 3024 / 150 20 simultaneous views per stream
• average for top streams
• 80 of content 30 of views
• 30 of content is 80 of views
• 30 of 3000 hours 900 hours
• 80 of max views 4838 streams
• 4838 / 900 5 simultaneous views per stream
• average for top streams

18
Memory - The Bottom Line

• Memory Streaming is appropriate for top 1-3
  titles
• The more titles, the lower the percentage
• Memory is appropriate starting at 1000
  simultaneous views a number not hit yet at any
  deployment
• Disks appropriate and highly effective for
  long-tail streaming

19
Network Segmentation
Memory Streaming
Long Tail Disk Streaming
Network
20
The New Memory Blade

• Add memory to current server base overnight

21
Elegantly Scaled Memory
22
Memory vs. Disk
Storage Cost
Streaming Performance
10 Gbps
500/GB
DDR2 memory
100 ?s
1 Gbps
50/GB
Flash Memory 2.5 drives
1 ms
.1 Gbps
Play-to-Air Storage 2.5 SAS drives
5/GB
10 ms
Online Storage Archive 3.5 SATA drives
.01 Gbps
.50/GB
100 ms
NearLine Optical JukeBox DVD drives
1/GB Write Once
.001 Gbps
1000 ms
23
Memory vs. Disk
250 per GB (Memory) packaged 750 1500 per
hour Estimate 16GB Memory plays 30Gbps (LH chip
approx) 20-70Gbps 16GB Memory 30Gbps 2GB
Memory (1 hour content est) 3.75 Gbps 1000
streams per hour of content memory access
justification 1500 per hour / 1000 streams
1.50 per stream should be price At 200
viewers per title 6 per stream should be
price At 20 views per title 60 per stream
should be price (current usage) But memory
storage runs out at low views
24
Use of Memory for Ingest

• Streaming
• Storage
• Ingest

25
Competition

• What do standards, unbundling, NGOD, etc.
  mean to SeaChange ?
• - Cost effective
• - Right solution instead of the right story
• - Flexible
• - Proven
• - Complete
• - SI will be key
• - Field positioning
• Open Standards leadership next steps for 2006