Survey Shows Celebrity Crimes Is America - PowerPoint PPT Presentation

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Survey Shows Celebrity Crimes Is America

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Title: Survey Shows Celebrity Crimes Is America


1
Survey Shows Celebrity Crimes Is Americas
Favorite Type Of Celebrity Scandalby Surge
Research
 
Bloginity Networks 2010 Scandalous Celebs
Survey Uncovers More Than Half Of Americans
Interested In Celebrity Crime Much More Than Sex
Tapes, Cheating, Rehab And Divorce
NEW YORK August 3, 2010 Americans love their
celebrity gossip and nothing seems to dominate
the headlines like a scandal involving a famous
actor, athlete, musician or politician. According
to a new survey by online entertainment news
provider Bloginity Networks, when it comes to
celebrity scandals, Americans are most interested
in news about celebrities committing crimes and
going to jail. Fresh on the heels of Lindsay
Lohans release from jail, the survey of 1,050
U.S. adults, conducted by Surge Research, found
that 56 percent of Americans indicated they
prefer reading about celebrity crime more than
any other type of celeb scandal, including
celebrities entering rehab or making and
distributing sex tapes. Surprisingly, only 18
percent of those surveyed said they want to see
more coverage of a celebrity cheating on their
spouse, indicating that the Tiger Woods and
Jesse James may have received too much coverage.
With their focus clearly on celebrity crime,
Bloginity Networks asked respondents how they
felt when they learned about a star being
sentenced to jail. More than half of American
adults (52) said they feel validated when a
celebrity is sent to jail, feeling the
punishment fits the crime committed. Just 24
percent of adults surveyed said they are
surprised to learn about a celeb going to jail
because they normally dont receive harsh
punishment for their crimes, while 17 percent
feel disappointed in the star whos a role model
for children. Interest in celebrity scandals
has clearly shifted from affairs, divorce, rehab
and sex tapes to crime and punishment this
indicates the public feels victimized by a
history of celebrity bad behavior, said Daniel
Haim, Founder and CEO of Bloginity Networks.
Americans have an insatiable thirst for
Hollywood gossip and while celebrity crime is
currently satisfying their appetite, its yet to
be seen if their preference is simply tied to the
scandal of the moment. Respondents were also
asked why they believed celebrity scandals have
become so common today and nearly 70 percent of
Americans indicated that celebrities dont feel
the rules or laws apply to them, making it the
major cause of their outrageous behavior and
subsequent problems. The Bloginity Networks
2010 Scandalous Celebs survey was conducted by
e-mail invitation and online survey by Surge
Research, Inc. (www.surgeresearch.com) from July
26 28, 2010. This survey measured the
opinions of 1,050 American adults ages 18-64 and
has a margin of errors of /- 3 percentage points
at the 95 incidence level. About Bloginity
Networks Founded in 2008, Bloginity Networks has
quickly developed into a trend-setter in the
fast-paced world of entertainment news.
Bloginity Networks is comprised of several
heavily trafficked Web sites that are update 50
to 75 times per day with breaking news and
original content across all fields of
entertainment. The flagship property of the
Bloginity network is Bloginity.com
(www.bloginity.com), an online culture
entertainment magazine offering a unique mix of
information, including breaking news, celebrity
news and gossip, exclusive interviews, video
premieres, album, film, and TV reviews, and art,
photography, and design reviews and showcases.
About Surge Research Surge Research Inc. is a
leading global marketing research firm providing
qualitative and quantitative research expertise
and capabilities extending across all areas of
marketing, communications, advertising and
business. Surge Research offers multifaceted
market research services including, omnibus
surveys, public relations surveys, focus groups,
competitive intelligence, customer satisfaction
surveys, social media and social networking
analysis, employee surveys, in-depth interviews,
tracking studies and advertising research. For
more information, please visit
www.surgeresearch.com or call 347-283-8276.
www.surgeresearch.com

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Research. Contents Are Confidential
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