Kein Folientitel

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ZEPPELIN Group
IDEAS, PERFORMANCE, PROGRESS
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Milestones of Company History

• 1900 First flight of airship LZ 1 (119 airships
  built until 1937)
• 1908 Foundation of Luftschiffbau Zeppelin GmbH
• 1909ff Foundation of ZF, MTU, Dornier
• 1950 Foundation of Metallwerk Friedrichshafen
  GmbH
• 1954 Caterpillar dealership awarded for Germany
• 1994 New structure and new name ZEPPELIN GmbH
• 1991ff Trading Additional CAT
  dealerships Industry Internationalization with
  companies in Belgium, Brazil, USA, Far East
  Extension of product range by process
  technology
• 2002 Trading Distribution of Hyster Lift
  Trucks Acquisition of MaK Deutschland
• 2003 Trading Acquisition of Rental Activities
  from MVS
• 2004 Industry Acquisition of Motan, Weingarten
  
• 2005 Industry Acquisition of mht, Ludwigsburg
  and Fördertechnik Freital
• 2006 Industry Cooperation with Plastech Asia
  and DIMA

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Development of Caterpillar Dealerships

• 1954 Zeppelin is awarded Caterpillar
  Dealership in West Germany
• Additional CAT Dealerships 1990 All Germany
  1991 Czech /Slovakian Republics 1992
  Austria 1996 Ukraine 1998 Northwest
  Russia 2001 Uzbekistan, Turkmenistan,
  Tajikistan 2002 Southwest Russia
  2004 Belarus 2005 Armenia

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Zeppelin today ...

• Shareholder Zeppelin foundation
• Turnover in 2006 1.86 billion Euro
• Employees 4,620
• Locations 180
• Zeppelin Largest trading and service
  Trading organization for construction
  equipment in Europe
• Zeppelin Market leader with
  Industry aluminum silos Second largest
  manufacturer of systems for plastic processing

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ZEPPELIN Group - Trading Product
Program
ComponentsAttachmentsWorktools
ConstructionMachinery
PowerSystems
ForkLift Trucks
MiningEquipment








Parts andAfter Sales Services
FinancialServices /Leasing
Rental Services
AgriculturalMachines
RoadConstructionEquipment
Sold in several Eastern European Countries
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ZEPPELIN Group - Trade Company
Profile
Employees
Financial Figures 2006
Locations

• 4,060 employees, of whom 400 sales
  people 1,200 service technicians
• Employees per country Germany 2,600
  Austria 240 Czech /Slovak
  Rep. 500 Russia /Ukraine / Central
  Asia 720
• 5 trainees

• Sales volume in 1.73 Bn. , of which
  975 Mn. in Germany
• Sales volume 18,400 units
• Machine population 50,000 units
• 2.3 Mn. working hours
• 2.5 Mn. parts orders

• 13 countries
• 174 branches / locations
• 150 service bays
• 1,000 service vans

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Wheel Loader 950 H
Hydraulic Excavator 320 D
Articulated Truck 730
Construction Machines Compact and medium size
equipment
Wheel Loader 906
Mini Excavator 303 C
Compact Loader 301.6 C
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Off-Highway Truck 775 F
Track Type Tractor D11R
Construction Machines Heavy Equipment / Mining
Motor Grader 24 H
Scraper 627 G
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Tandem Vibration CompactorCB-224E
Soil Compactor CS 683 E
Cold Planer PM 102
Road Construction Equipment /Special Machines
Soil StabilizerRM 350 B
Pipe Layer 583 T
Wheel Dozer 854 G
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Scrap Shears
Grapples
Hydraulic Hammers
Construction SiteEquipment Attachments
Components
QuickCouplers
Gen Sets
Accugrade
Vibration Plates
Accugrade
RoadSweepers
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Engine-Powered Lift Truck
Fork Lift Trucks /Industrial Trucks
Container Handler
Reach Truck
Stacker
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Professional Service
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Zeppelin Baumaschinen GmbH Largest Company of
the Group
Used MachineryCenter Alsfeld
38 Branches / Locations
Central Parts StoreCologne
9 Sales andService Centers
Lift Truck CenterMuehlheim /Ruhr
Headquarter Munich
Training CenterKaufbeuren
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Functions for CRM

• Marketing
• Customer and Prospect management
• Contact management
• Campaign management
• Sales
• 360 view on Customer
• Activity management
• Opportunity management
• Quotation and Order
• Lost Sales-Management

• Product Support
• Service jobs
• Service reports
• Claim management

Commercial mgr.
Salesman
360 view on the Customer
Service
Used
Management
Marketing
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Burning Platform Customer Relation Management

• Today, there are a number of CRM tools
  unconnected in parallel
• Many information have to be entered a couple of
  times ind different systems (Quote, Order, KKS,
  Note book etc.).
• The quality of the information varies depending
  on who is providing the data

transition
target
current
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CRM