OSSBSS Methodology Overview - KT

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Digital Business Video Overview
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Time2Market Overview

• Strategic Business Consulting and Systems
  Integration firm focused on helping our clients
  deliver Prescriptive Solutions
• Offices in Stamford, CT, Denver, CO, Washington
  DC, Los Gatos, CA
• World class practitioners have deep backgrounds
  in strategy through implementation from leading
  firms such as Apple Computer, AT Kearney, EDS,
  GTE, IBM, KPMG Consulting and Qwest

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Prescriptive Solution Lifecycle

• Bundled services that include people, process and
  integrated systems to achieve a business result

• Products that work together and provide
  predictable system performance / added value

• Best in class products

• Lifecycle services to plan, design, implement ,
  operate and optimize

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Time2Market Clients

• Microsoft
• Apple Computer
• Merrill Lynch
• Citigroup
• Korea Telecom
• Qwest Communications
• Cisco Systems

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Business Video Industry Projections

• According to the Gartner Group, streaming media
  in the corporate sector is projected to be a
  5.9b industry by 2005
• By 2006, 80 of the top 2000 businesses
  worldwide are expected to deploy video
  applications to employees desktops, also
  according to Gartner Group
• According to Jupiter Research, 90 of companies
  having implemented Digital Business Video, have
  increased effectiveness and reach of corporate
  communications and learning programs
• Yankee Group cites return on investment of
  digital business video to typically be 12 18
  months.

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Business Video Effectiveness
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Cisco Digital Business Video Solution

• Comprehensive, turnkey solution with hardware,
  software and documentation for a world-class
  video implementation
• Enables the creation, management and delivery of
  high impact, live broadcasts or on-demand content
  for executive communications, product
  introductions, market updates and e-learning
• Provides clear, consistent, accessible
  communications with two delivery options
  on-demand and live
• Based on more than 8 years of
• Ciscos own internal video use and best practices

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Cisco Business Video Solution Components
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Portal

• Integrated Portalprovides repository for best
  practices, authoring guides and system
  scheduling
• Primary interface for searching, retrieving and
  viewing available VoDs
• Portal delivered as a complete system with
  ability for client to easily make modifications
  (XML).
• Portal environment based on IIS but can be
  integrated into standard corporate portal
  environment

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Content Management and Authoring

• Solution integrates IVT MediaPlatform and IVT
  Media Platform Studio for content management and
  authoring
• MediaPlatform Studio is a PC based video and
  audio capture and synchronization application
• MediaPlatform is a server based application that
  provides content authoring, asset management, and
  content distribution
• Reporting component delivers metrics for
  management and ROI evaluation
• Provides straight-forward management of live
  events

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Content Creation

• VoD Work Station provides a comprehensive and pre
  integrated solution for self-authoring content
  packages
• Specification provides for recommended computers,
  cameras, microphones, lighting and
  teleprompters
• Video recording studio for high end video
  development
• Remote Studio - includes all necessary equipment
  to capture events at remote locations.

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Content Delivery Network

• Application and Content Network System (ACNS)
  preconfigured and optimized for the efficient
  distribution of live and on-demand video assets
  to remote locations
• Select rich media assets are replicated at non
  business hours to minimize impact on network
  performance
• Streaming media may be streamed across the local
  area network using multicast
• Time sensitive information can be replicated
  immediately

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Video on Demand Interface
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Case Study Cisco Media Network

• Cisco has the capability to communicate,
  collaborate, and educate employees, partners and
  customers worldwide, via IP media streaming, at a
  tremendously lower cost than using more
  traditional means.
• 50-55 Live Webcasts per month
• More than 500 Video on Demand (VOD) created per
  month
• Production Studios in CA and London
• Numerous self-serve Video on Demand production
  stations
• Annual savings 133m FY02
• Studio returned investment for itself within 13
  months (at 60 capacity).

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Digital Business Video Adoption

• Executive Communications Reach
• Executive Communication Programs
• Employees, and agents will want to hear from
  executives
• Opportunity to productize executives
• Professional Development Leverage
• Drive efficiencies within employee/professional
  development delivery
• Scale the delivery of new hire and foundation
  training/ skill development with video enabled on
  demand learning
• Enable career development
• Corporate Communications Consistency Integrity
• Capture, create, standardize, share drive
  consistent messaging brand integrity
• Marketing Communications Differentiation
  Impact
• Differentiate product promotions and agent
  communications with compelling, engaging, and
  memorable new product announcements marketing
  promotions

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Value Integration

• Developed the Cisco Digital Business Video
  Solution from strategy to integration to
  implementation
• Selected by Cisco to lead initial implementations
  in North America and Europe, Middle East, Africa
  (EMEA)
• Total expertise in the solution

• Cisco known for 100 product reliability and
  customer support excellence
• Leading supplier of corporate network
  infrastructures which easily integrate with video
  technology products

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Demonstrations
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Time2Market Contact Information

• John Mazan
• jmazan_at_time2marketllc.com
• [phone]

• Hugh Oakes
• hoakes_at_time2marketllc.com
• [phone]

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