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Digital Frontier Innovative Korea
2006.11
Korea e-Learning Industry Association (KELIA)
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Agenda
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e-Learning, Hopeful Energy
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Status of Korea e-Learning Industry
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Best Practice in China
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About KELIA
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I. e-Learning, Hopeful Energy
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1. Korea, Think Much of Valuable Talent
Since long time ago, Koreans regarded Human as
the most valuable asset. Amazing Han River
miracle is from the extra-ordinary passion for
studying. We are now living in the
knowledge-oriented society. Human Resources and
Knowledge decide personal and corporate destiny.
Further more, a nations future is decided by
Human Resources and Knowledge! Its time to be
reborn as new Korea through the best Human
Resources Development and Technology
Innovation based on the fully developed IT
Infrastructure !
Worlds Number 1 Human Resource Nation, Korea
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2. Value Chain of e-Learning Industry by u-IT839
Infra
HSDPA/W-CDMA
Mobile Communication/Telematics Equipment
WiBro
Broad-band/Home-Networking Equipment
Broad-band Convergence Service
Digital TV/ Broadcasting Equipment
DMB/DTV Service
Next Generation Computing and etc.
u-Home Service
Brainy Robot
Telematics/Place Foundation Service
IT SoC/Convergence/Parts
RFID/USN Service
RFID/USN Equipment
IT Service
Embedded SW
Digital Contents/SW Solution
3 Infra
broadband convergence network(BcN)
u-Sensor Network(USN)
Soft Infra-ware
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3. Digital Frontier, Innovative Korea !
Korea is outstanding! - Alvin Toffler (a world
famous futurist) Korea is an international IT
superstar, has future of innovation. - Ballmer,
Steven A. (CEO, Microsoft Corporation, U.S.) In
Korea, we can meet our future. - Jacobs, Paul
(CEO, Qualcomm, U.S.)
Now, we will realize advanced Korea with global
competitiveness by promotion industry of service
and high-technology.
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4. Being intelligent the Next Digital Evolution
Entertainment as Games and Movies play
important roles as spearheads in PR but is
limited in spreading the power of u-Korea
Now, we need to spread the power of u-Korea by
productive contents as e-Learning and not
unproductive contents like games
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5. e-Learning is New Hopeful Energy
e-Learning, Growth Industry with Leading Human
and Knowledge HR Power Korea
e-Learning, New Generation Growth Industry for
Global IT Service Market
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e-Learning, Leading Innovation of National HR and
Leading Technology
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e-Learning, Leading Industry for Improvement of
Life-Long Education Ability of Whole Nation
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II. Status of Korea e-Learning Industry
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1. Korea e-Learning in the World
Every year, World E-Learning Market grows over
68.9. By 2014, total E-Learning will be up to 80
billion dollars.
? Economist Intelligence Unit (2003)
Country Rank (of 60) Score (of 10) Country Rank (of 60) Score (of 10)
Sweden 1 8.42 Taiwan 16 7.47
Canada 2 8.40 Germany 17 7.45
US 3 8.37 New Zealand 18 7.37
Finland 4 8.25 Hong Kong 19 7.34
South Korea 5 8.24 Belgium 20 7.19
Singapore 6 8.00 Italy 21 7.07
Denmark 7 7.98 Spain 22 6.98
UK 8 7.93 Japan 23 6.53
Norway 9 7.91 Greece 24 6.52
Switzerland 10 7.72 Malaysia 25 6.48
Autralia 11 7.71 Israel 26 6.34
Ireland 12 7.60 Portugal 27 6.33
Netherlands 13 7.59 Chile 28 6.13
France 14 7.51 Czech Republic 29 6.11
Austria 15 7.49 Hungary 30 6.09
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2. Status of Korea e-Learning by Numeral
Supply Volume
Including Televised Remote education, E-Learning
Market Volume now grows by 9.95 every year and
it will become 6 trillion 800 billion dollars by
2010.
Business Area Business Area of e-Learning Corp. of e-Learning Corp. of e-Learning Corp.
Business Area Business Area 2004 2005 Variation
Total Total 258 381 123(47.7)
Solution Solution 68 74 6(8.8)
Contents Contents 101 126 25(24.8)
Services Services 89 181 92(103.4)
Corp. 36 36 -
Private Academy 19 104 85(447.4)
School Education 34 41 7(20.6)
Business Area Revenue of e-Learning Revenue of e-Learning Revenue of e-Learning Revenue of e-Learning Revenue of e-Learning
Business Area 2004 2004 2005 2005 2005
Business Area Revenue Rate Revenue Rate Variation
Total 1,352.58 100.0 1,532.10 100.0 13.3
Solution 232.24 17.2 255.01 16.6 9.8
Contents 299.47 22.1 350.33 22.9 17.0
Services 820.86 60.7 9,267.75 60.5 12.9
? the Ministry of Commerce, Industry and Energy
(2005)
(Unit USD mn, )
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Additional Information Comparing with 1999,
Internet Training Students are explosively
increased by 43.3 growth ratio by the end of
2004. (Ministry of Labor, 2005)
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3. e-Learning Policies
Government Policies
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The Master Plan of e-Learning
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4. Status by e-Learning Business Part
Contents Market
33 billion won Market Volume. Language/Corporate/H
igh School Educations are main items.
Increasingly, Contents Market is expanding into
Cyber University, University/Undergraduate School.
Competency Diagnosis Result Analysis
Providing of e-Learning Program on Competency

• Ability based E-Learning Program in the various
  fields, like Leadership, Management Abilities,
  Information Skill, Languages, Financial Abilites
• Self-Directed Study
• Study result will be reflected on promotion.

• Analyzing Students ability between As-Is stage
  and To-Be stage, it recommends programs and
  consulting on the career.

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Solution Market
Including Televised Remote Education, Market
Volume is up to 24 billon won. Diagnostic
Service for Students and Evaluation Service,
Course Knowledge Pool, Editing tool in the
basis of Simulation, Study through mobile tool.
Educational Informantion System
Administration
Personnel Service
Community Solution
Learner
Direct Program
Information Push
Video Lecture
Video Conference
Internal Manager
Portal HP
Teacher
Integrated Mgmt. System
LMS (Learning Management System)
Related Institute
Log-in
Code
User
e-Test System
Data
System
Charger
e-Test System
e-Test System
HRM
Learner
Connected System
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Service Market
The biggest Market Size is 89 billion won. Step
by step, Tarket Market is shifting from Corporate
e-learning to Elementary/Middle/High School, and
University Education, Life-long Education. e-HR
Consulting is becoming a necessity.
Job Analysis
Cause Analysis
GAP Analysis
Non-Educational Choice
Credu ConsultingSystemic Systematic Approach
Educational Choice
Change Mgmt. for Solution Taking and Action
Organization Development
Analysis of Educational Effect
Strategy of HR Promotion

• HRD Strategy and Law
• DACUM by Job Description
• CBC by Competency Modeling

• Analysis of Employee Satisfaction
• Diagnosis of Organization Culture
• Mgmt. of Innovation

• Valuation of Satisfaction and Achievement
• Valuation of Application to the Job
• Valuation of ROI

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5. New Issues of e-Learning Market
Jumping to the 2nd Stage
Market tends to prefer outstanding quality based
and result-guaranteed e-learning system to
simple e-learning system.
Beyond e-Learning
Rapid e-Learning
Workplace Learning
Ubiquitous Tech.

• Ability-based ability development centered,
  Learner directed, Knowledge centered
• Actual Situation reflected Contents (Scenario
  type)
• KMS, EPSS, HRM Linked
• Blended Learning Support
• Storytelling Contents Design

• Using Convergence Device
• Leaner Centered Service
• Actual Situation Simulation Technology
• One source Multi Use
• Knowledge Sharing by Movie Centric
• Provide Self Study Blog

• Since SME make by themselves, Learner can get
  various information and knowledge at the right
  time.
• Contents Development Tool
• Development Method by LCMS
• Video Lecture Solution

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III. Best Practice in China
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1. About CREDU
Revenue MS
Name Credu Co., Ltd. CEO Kim, Young-Soon
Foundation 2000. 5 Capital Stock KRW 2,164mn
Address 6th Fl., Soonhwa Bldg., 5-2 Soonhwa- Dong, Chung-Gu, Seoul, Korea Group Affiliate of Samsung Group
URL www.credu.com Person in Charge Kim, Se Jong / Senior Manager Tel. [phone] Fax. [phone] Mobile. [phone] E-mail. sejong.kim_at_credu.samsung.com
Revenue by Annual
KRW 500 bn
KRW 419 bn
KRW 307 bn
KRW 20.7 bn
KRW 3.3 bn
KRW 8.1 bn
KRW 3.2 bn
Jumping Period (2005 ) 2006.11 Providing
e-learning service and blended
learning solution for 1,000 domestic
corp., government, school and public
institutions 2006.09 Launched e-learning solution
for university named
CREsys-U 2006.07 Passed KOSDAQ listing
procedure 2006.01 Opened Credu CBT Center 2005.09
Advanced into D (Digital)-Book and
Publishing Business 2005.03 Established HR
Leaders Club, HR development
conference 2005.01 Opened Credu Campus for the
expansion of On/Off Blending
Learning
Growth Period (20032004) 2004.11 Selected as
1st grade institution from Labor
Dept's " e-learning institute
evaluation in 2003'' Opened
e-learning center in China for
consecutive years 2004.07 First to build up
Super-dome and CTI system in the
industry 2003.11 Opened e-learning center in
China 2003.10 Jointly developed SL II Blended
Learning Course with American Ken
Blanchard Company 2003.03 Took on iMBA of
Sungkyunkwan Univ's Graduate school
of business
Foundation Period (20002002) 2002.11 Awarded
with grand prize at e- learning
competition 2002.09 Merge Wealth Management part
of GacciNet 2002.02 Signed package
supply contract with Japan's
Matsushita group on Learning
Management System and contents 2000.05 Founded
independent corporation of Credu
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1. About CREDU
Business Domain
e-HR Total Solution Provider
NHRD (National HRD)
Training for Teachers - By e-Learning

• Blended Learning
• On/Off Connected Learning
• Multi-Communicated Learning

• U-Learning
• MOBISTA
• Smart Book

M-kiss - Military Personnel Family
Specialized Nurse, kindergartener

• HR Consulting
• HR Strategy, Human Resource Development
  System
• Diagnosis on organization, Job Ability
  Modeling

UHRD (University HRD)

• e-Learning
• Consulting
• Service
• Contents Development Delivery
• System Development Lease

• iMBA
• Sungkyunkwan Univ's On-line MBA

• Financial Specific Education
• Financial Certificate, PB/IB

Univs Solution - CREsys-U

• HRO
• Human Resource Outsourcing

CHRD (Corp. HRD)

• Global Business
• Advanced to Asia as China, Japan
• Global corporate,
• Oversea Korean corporate

• Language Business
• OPI / OPIc Examination
• Talking Training

• Publishing/Knowledge
• Mgmt./Self-Development
• One Source Multi Use

GHRD (Global HRD)
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2. Samsung China Cyber University
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START in Samsung
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Excel 2000 Fundamentals
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(No Transcript)
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IV. About KELIA
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1. Outline
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2. Organization
Korea e-Learning Industry Association (Secretariat
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Advisory Committee
Subcommittees
Policy Promotion
e-Learning Technology
International Cooperation
To support technology development and RD,
Organize study groups To monitor and
introduce international standards
To support formulating e-Learning policies
To promote e-Learning businesses
To build international networks To
hold participate in international
e-Learning affairs
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4. Activities