Product Innovation

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Product Innovation
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Product Innovation
Do you know what this is?
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Product Innovation

• Its not easy being green
• - sustainability.

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Product Innovation

• We will
• Recognise the urgent need for sustainably design
  products the development and adoption of green
  technology solutions
• Learn some key environmental concepts
• Learn about Product innovation in the multiple
  retail environment design for a sustainable
  future? using a case study on MS packaging

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Product Innovation

• We will
• Apply analytical and creative problem solving
  skills to An Environmental Dilemma?
• Develop an overview of the wide range of graduate
  opportunities available.
• Develop an awareness of the variety of
  environment-related course options available in
  higher education.

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Product Innovation

• An Increasingly Fragile Earth!

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Product Innovation

• A Rapidly Changing World
• CYCLONE AND HURRICANE INTENSITY
• NEW ORLEANS
• TORNADOS
• ANIMAL SPECIES EXTINCTION RISK
• DROUGHTS
• IN DEVELOPING WORLD
• REST OF THE WORLD
• FLOODING
• POLLUTION ACROSS THE WORLD

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Product Innovation

• UK 2007 Floods and tornados wettest June since
  records began in 1766

Front page of The Independent 23/7/07
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• Scientists have calculated that volcanoes emit
  between 145-255 million tons of CO2 into the
  atmosphere every year (Gerlach, 1999, 1991).

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• CO2 and Climate Change
• Emissions of CO2 by human activities, amount to
  about 30 billion tons (Marland, et al., 2006)
• Human activities release more than 130 times the
  amount of CO2 emitted by volcanoes (Gerlach et.
  al., 2002)
• Although there are many environmental issues
  (e.g. ozone depletion and acid rain), global
  warming/climate change is the no.1 threat.

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Product Innovation

• Global Water Availability

SOURCE WORLD ECONOMIC FORUM
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Product Innovation

• Global Population Growth

Source World Economic Forum
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Product Innovation

• An Ageing World Population
• important implications for design of products and
  services

SOURCE UN
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Product Innovation

• What is sustainable development?

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Product Innovation

• Rio 1992, Johannesburg 2002.
• Definition of Sustainable DevelopmentMeeting
  the needs of the present generation without
  compromising the ability of future generations to
  meet their own needs.
• Brundtland Commission

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Product Innovation

• Rio 1992, Johannesburg 2002.
• Sustainable development growth 3 elements
• economically
• ecologically
• socially
• A challenge is to break the relation between
  economic growth and increased waste
• Social responsibility
• Global trade

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Product Innovation

• Sustainability in simple terms

Sustainable Resource supply
Sustainable processes
Sustainable demand
Sustainable recovery
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Product Innovation

• Sustainable Solutions
• Malavalli Power Plant, India
• Crop residues (cane trash/coconut fronds) and
  other biomass fuels for the generation of
  electricity.
• Renewable energy displaces fossil fuels, reducing
  emissions by 20,000 tonnes per year
• Creates 650 direct jobs, collecting biomass,
  operating the power plant
• Contributes approximately 1m. to the rural
  economy, creating value for previously worthless
  crop residues
• Waste from the power plant is an organic
  fertiliser

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Product Innovation

• Ora nuclear future?

Ora nuclear future?
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Product Innovation

• Corporate Social Responsibility (CSR)

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Product Innovation
What is Ethical Consumerism?
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Product Innovation
What is Ethical Consumerism? Any occasion that
the choice of personal consumption has been
influenced by a particular ethical issue e.g.
Environmental, human rights, animal welfare
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• Modern retailing has become a global trade
  involving a high carbon footprint

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Product Innovation

• Carbon Footprint
• The carbon footprint is a measure of the amount
  of carbon dioxide emitted through the combustion
  of fossil fuels in the case of an organization
  or enterprise, as part of their everyday
  operations or a product, in reaching market.
• A carbon footprint is often expressed as tons of
• carbon dioxide emitted, usually on an annual
  basis.
• Source Wikipedia

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Product Innovation

• Retailers and Sustainability
• A tool for competitive advantage?
• A cost saving exercise?
• A genuine, environmentally beneficial response?
• The customer may be king, but the retailer
  holds the keys to the kingdom

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Product Innovation

• Carbon Labelling
• In early 2007, Tesco, the UK's biggest retailer,
  promised to put carbon labels on its 70,000
  products.
• Tesco, BQ, Marks Spencer and BT will work with
  green experts and academics to decide how to
  measure
• emissions in the "whole life cycle" of a product
  from its manufacture to packaging, distribution
  and disposal.

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Product Innovation

• Consumers Packaging and Sustainability
• 3 common perceptions about packaging
• Theres too much of it
• It wastes our resources
• We have a problem getting rid of it
• Activity (1 minute)
• Write down 2 positive points about packaging

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Product Innovation
50 of household waste from retail
Packaging waste 4.6 million tonnes
75 of UK Household Waste (29.1 million tons)
goes to landfill
70 of 9 billion UK packaging market used on
grocery products
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Product Innovation

• Is the media focus on packaging over-egged?
• The UK throws away 1/3rd of all food purchased
  (WRAP 2006)
• 1/5th of domestic waste is food
• Avoidable food waste has eight times the
  environmental impact of packaging
• 75 of consumers surveyed agreed that discarded
  food packaging is a greater environmental issue
  than food thrown away

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• Case Study MS Packaging initiatives

r-PET drinks bottles containing c.30 post
consumer recycled PET
r-PET trays containing c.50 post consumer
recycled PET
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Product Innovation

• Case Study MS Packaging initiatives

Easy open/use FSC approved carton board tray with
compostable boplastic film (Polylactic Acid or
PLA) derived from corn starch
Clear labelling -
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Product Innovation

• Activity
• Buying a drink An Environmental Dilemma?

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Figure 1 Transformation from source to use
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Product Innovation

• Table 1 Typical energy costs of common materials
  (MJKg-1)

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Figure 2 Waste Management Cycle
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Figure 3 The Waste Hierarchy
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Product Innovation
Material Feature Aluminium Glass PET
Raw materials
Energy cost of manufacture (MJ/kg)
Energy cost of container manufacture (MJ/container) refer pack wts. in Q.3
Predict level of distribution costs relative to aluminium
List likely disposal option(s) and summarise key issues/ considerations.
List any other considerations you may have regarding environmental impacts in manufacture and distribution. Also, consider the level of market demand for recycling the packaging waste.
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Product Innovation

• A World of Career Opportunity!
• Environmental management (industry-wide)
• Environmental Law
• Sustainable Product Design/Consultancy
• Environmental Engineering
• e.g. water, renewable energy technologies
• Central (e.g. Defra, Environment Agency, DTi) and
  local government (e.g. Recycling Managers)
• Waste Management Industry
• Research and Trade Organisations (e.g. WRAP)
• Ethical Auditing e.g. financial investment
  services banks
• Utility suppliers electricity and water
• Construction/civil engineering
• Transportation industry
• Environmental pressure groups
• etc

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Product Innovation

• Environment-related courses www.ucas.co.uk
• Impressive range of courses available! refer to
  handout
• UCAS Listing

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Product Innovation

• We have
• Recognised the urgent need for more sustainably
  designed products services and green
  technologies
• Learnt some key environmental concepts.
• Learnt about recent product innovation and design
  in the multiple retail environment

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Product Innovation

• We have
• Applied analytical and creative problem solving
  skills to an environmental dilemma.
• Developed an overview of the wide range of
  graduate career opportunities available.
• Developed an awareness of the wide variety of
  course options available in higher education.

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Product Innovation

• End Global Warming

by consuming differently and consuming less