Digital Brand Building - MITID Innovation

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Building Digital Brand
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About This Course
Learn how to gain a competitive edge in the
market for your offerings and build a brand that
your customers can connect with. Contrary to
belief, the responsibility of selling does not
lie only with the Sales Marketing team of an
organization. 
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Every employee has the power to build
relationships with customers, persuade them to
make purchases and generate repeat business.
Today, the world is at an exciting juncture where
business and technology cannot function without
merging seamlessly with each other, and the same
principle applies to Marketing too.
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In this module, you will learn how to gain a
competitive edge in the market for your offerings
and build a brand that your customers can connect
with. The different sessions, supported by
industry case studies and projects, will help you
achieve your business goals effectively in the
digital age.
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Meet Your Instructor
I am a Marketing and Communications professional
with more than 17 years of experience in various
IT companies including Infosys, Sungard and
TietoEVRY, where I have been responsible for
branding, marketing and selling their services
and products globally.
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I am passionate about devising marketing
strategies for business growth, conceptualizing
and orchestrating marketing campaigns which
effectively build/reinforce the brand and
development of sales-driving collateral.
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I am actively involved with various start-ups in
providing them consultancy encompassing brand
positioning and brand design, helping them right
from conceptualizing and shaping their identity,
launch marketing to reputation management.
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Before becoming a marketer, I have extensive
experience in software development, presales,
corporate communications, business development
and sales. I have a Bachelor of Information
Technology from Delhi University and
Specialization in Digital Marketing from MICA,
Ahmedabad. I moonlight as an author and have two
published fiction novels, numerous short stories
and blogs under my belt.
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Learning Outcomes

• Learn from Industry Experts
• Immersive learning experience focused on the
  latest business insights, trends and thought
  leadership
• Learn how to lead and deliver winning customer
  perspective in the times of change and
  uncertainty

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• Opportunity to fast track your learning with
  fresh perspectives and exposure to Learn, Think,
  Act, Reflect modelTurn strategy into action
• Gain insights on modernizing the operations,
  processes, organization, and technology to be
  more nimble
• Experience Case Studies Projects

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• Review options, develop different scenarios,
  discuss plausible responses and outcomes together
  with Industry leadersGet Energized
• Become a catalyst for fostering culture of
  innovation and agile processes to understand
  shifts in behavior

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• Offer a holistic approach of learning including
  mentoring daily mindfulness in parallel to
  learning sessions
• Leave inspired and full of bold new ideas for
  your future

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Learn how to build and launch a Digital Brand
Building for your business/products/services with
MITID Innovation. The different sessions,
supported by industry case studies and projects,
will help you achieve your business goals
effectively in the digital age
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Conclusion
MIT ID Innovation Programme curates knowledge and
experiences that challenge the very paradigm of
evolution. And that's why we have set out to
define the future of industries, communities,
cities and ecosystems. MIT ID Innovation offers
the best Innovation Courses
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Wed love to hear
from you.

• MIT INSTITUTE OF DESIGNRajbaug,, Loni-Kalbhor,
  Pune-412201

• 91-7038982225 / 91 9834092369

• innovation_at_mitid.edu.in