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PowerPoint-Pr

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Title: PowerPoint-Pr sentation Author: mi Last modified by: BEL Created Date: 6/5/2003 7:15:12 AM Document presentation format: On-screen Show Company – PowerPoint PPT presentation

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Title: PowerPoint-Pr


1
RATIONAL??? ??????? ? ?????????? ??????
30 ??? ????? ??????????RATIONAL ?????????
????????? ?? ???????????????? ?????? ????
1976 ??????????? ????????????????
- ???????? ?????? ??????? ?? ?????
1997 ???????????
ClimaPlus Combi - ClimaPlus
Control 2004 ???????????
??????? ? ???? SelfCooking Center
- ??????? ??????? ? ??????!
- ????? 200 ????????
2
RATIONAL??? ??????? ? ?????????? ??????
  • ???????? ???? ? ???????????? ?
    ??????????, ????????
  • 700 ???????????
  • 500 ?? ??? ? ????????
  • 50 ? ?????? ???????
    ????????????

??? RATIONAL SelfCooking Center ???????????? ?
????????
3
RATIONAL??? ??????? ? ?????????? ??????
RATIONAL ????? ??????????? ???????? RATIONAL
?????? ????? 250,000????????????????? ?? ?????
???? ?????????????? 85 ??? ???? ?????? ????
????????? ? ????????? RATIONAL
??????? ? ????? ??? 85 c?????? ???? ???????/o????
? ????????, ???????, ??????, ??????, ??????,
?????????, ???????????, ???????, ??????????????,
???, ??????????? / ???????, ?????, ??????,
?????????, ????????, ????? ? ??????.
4
RATIONAL??? ??????? ? ?????????? ??????
  • ????? Kempinski, ?????? ? ?.?????????
  • ????? Mariott, ??????
  • ????? Sheraton, ??????, ?.?????????
  • ???????? ??????, ??????
  • ???????? ??? ????????? ??????????, ?????????
  • ???????? ??? ????????? Commerzbank, ??????
  • ??????? ???????????? ???????? Eurest, ??????
  • ???????? ? IKEA, ??????
  • ???????? ????????? ??????? ?????, ??????
  • ??????????? ???????????, ??????
  • ??????????? ????, M?????
  • ???????? ??????? ??????????????
  • Hyatt - Regency
  • Morgan Stanley Bank
  • Hilton
  • Novotel
  • Robinson Club
  • Rules Restaurant, London
  • SAS Hamburg
  • Club Aldiana
  • Winklers Residenz, Aschau
  • SAS, Hamburg
  • Sheraton
  • Sol Melia
  • Hotel Atlantik, Hamburg
  • OXO TOWER Restaurant, London
  • Apetito
  • ASTON VILLA Football Club
  • Bertelsmann
  • BMW
  • Bundeswehr
  • CATHAY PACIFIC
  • Le Meridian, Hamburg
  • COMPAS
  • CORPOVEN, Mineralölgesellschaft, Südamerika
  • Dresdner Bank
  • Deutsche Bahn
  • EUREST
  • Hofbräuhaus, München
  • Hamburg-Mannheimer
  • HEW, Hamburg
  • IKEA, Frankfurt a. Main
  • Intern. Convent. Centre, Durban
  • Klinikum Großhadern, München
  • Lufthansa, LSG
  • MAKRO,
  • Supermarktkette Südamerika
  • NANDOS, Südafrika
  • Österreichisches Bundesheer
  • Bay Arena, Leverkusen
  • PLANET HOLLYWOOD
  • QANTAS
  • RED ROOSTER, Australien
  • RWE, Düsseldorf
  • Siemens
  • Studentenwerk, Münster
  • SWISSAIR

5
RATIONAL??? ??????? ? ?????????? ??????
RATIONAL ????? ??????? ?????
Eloma 5
Hobart 2
Zanussi 8
Lainox 9
Convotherm 10
(??????? ?????????????????)
SourceHKI- Verbandsstatistik, RATIONAL Market
Research
6
RATIONAL??? ??????? ? ?????????? ??????
???????????? ??????? RATIONAL
????????? ??????
3
????????
???????
????????? ??????
????
??????
7
Sales in Units in the Russian and CIS Market
RATIONAL ?????????? ?? ????? ??????
8
????????? ??? ????????????
9
??? ??????
SelfCooking Center
CombiMaster
10
SelfCooking Center
??????? ? ????????????? ?????? ????????? ??
  • ?????????
  • ?????????
  • ?????? ??????? ??????

SCC 201 SCC 202 20
x 1/1 GN 20 x 2/1 GN
SCC 101 SCC 102 10 x 1/1 GN 10 x
2/1 GN
SCC 61 SCC 62 6 x 1/1 GN 6 x 2/1
GN
11
CombiMaster
??????? ? ????????????? ?????? ????????? ??
  • ?????????
  • ?????????
  • ?????? ??????? ??????

CM 201 CM 202 20x1/1
GN 20x2/1 GN
CM 101 CM 102
10x1/1 GN 10x2/1 GN
CM 61 CM 62 6 x 1/1 GN 6 x 2/1
GN
12
????????? RATIONAL Combi-Duo - ?????????
??????????? ??? ?????????????? ????????
  • ??? ?????? ????? - ?????????? ????????
  • SCC ?? SCC
  • CM ?? CM
  • ?????????? ?? SCC ? CM

13
??????????? ?????????? SCC
  • ???????????
  • ????????
  • ?????????? ??????? ????? ????
  • ?????????? AeroCat

14
??????????? ?????????? CM
  • ???????????
  • ????????

15
????????????? ????? ??? ????? ??????? ??????
  • ????????? ?????????????? ?????? ?????????
    ????????? ????? ? ????? ??????? ???????? ??????
    ????????-????? ???????????? (????????, ?????).
  • ??????
  • 61
  • 62
  • 101
  • 102
  • 201
  • 202

16
Combi-Duo
17
???? ?? ????? ????? ??????? ?????????? ?????
  • ??? ?????? ????? - ?????????? ????????
  • SCC ?? SCC
  • CM ?? CM
  • ?????????? SCC ? CM

18
???????? ????????? SCC ? CM
??????????? ? ????????
??????????? - ??????? ??? ????? - 150 ??
????????? ????????? ????????? ??????
19
???????????
1,60 m
  • ??????? ??????? ???????? - ????. 1,60 ?
  • ?????? ???????????? ??????????? ??? ????? ?????

20
???????????
  • ??????? ??? ????? 150 ??
  • ????????, ???? ??? ???????? ????????? ? ????
  • ??????? ??????? ???????? - ????. 1,65 ?

150 mm
21
?????????
  • ????????? ????????? ??????
  • 2 ??????????? ??????
  • 2 ?????? ?? ????????? ????????
  • ??????? ??? ????? 200 ??
  • ?????? ??????? ???????? - ????. 1,72 ?

22
CleanJet
23
???????? ????????
1 ??????? ???????? ?????????? - 20 ???????? 1
??????? ???????? ?????????????? - 10 ????????
2 ??????? ???????? ?????????? ?? 20 ???????? 2
??????? ???????? ?????????????? ?? 10 ????????
SCC 102 SCC 201 SCC 202
SCC 61 SCC 62 SCC 101
????? ??????
24
CleanJet
????? ?????? ? ????????? ???????
????????????? ??? ???????? ????????????? ????????????? ????? ?????? ??????????? ??????? ??????????? ??????? ???????????
61 11 ???. 51 ???. 38 ???. 1 ? 47 ???. 2 ? 22 ???. 3 ? 35 ???.
62 12 ???. 53 ???. 41 ???. 1 ? 51 ???. 2 ? 27 ???. 3 ? 41 ???.
101 12 ???. 52 ???. 40 ???. 1 ? 49 ???. 2 ? 25 ???. 3 ? 38 ???.
102 11 ???. 50 ???. 38 ???. 1 ? 46 ???. 2 ? 20 ???. 3 ? 33 ???.
201 10 ???. 48 ???. 35 ???. 1 ? 42 ???. 2 ? 14 ???. 3 ? 28 ???.
202 11 ???. 49 ???. 37 ???. 1 ? 45 ???. 2 ? 18 ???. 3 ? 31 ???.
25
CleanJet
?????? ???????? ??????? ???????? ? ??????????????
26
CleanJet
?????? ???? ? ??????
????????????? ??? ???????? ????????????? ????????????? ????? ?????? ??????????? ??????? ??????????? ??????? ???????????
61 10 20 25 30 50 55
62 10 20 25 40 55 60
101 10 20 25 35 55 60
102 10 20 30 45 60 65
201 12 30 35 55 70 75
202 12 35 40 60 75 80
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