Title: PowerPoint-Pr
1RATIONAL??? ??????? ? ?????????? ??????
30 ??? ????? ??????????RATIONAL ?????????
????????? ?? ???????????????? ?????? ????
1976 ??????????? ????????????????
- ???????? ?????? ??????? ?? ?????
1997 ???????????
ClimaPlus Combi - ClimaPlus
Control 2004 ???????????
??????? ? ???? SelfCooking Center
- ??????? ??????? ? ??????!
- ????? 200 ????????
2RATIONAL??? ??????? ? ?????????? ??????
- ???????? ???? ? ???????????? ?
??????????, ???????? - 700 ???????????
- 500 ?? ??? ? ????????
- 50 ? ?????? ???????
????????????
??? RATIONAL SelfCooking Center ???????????? ?
????????
3RATIONAL??? ??????? ? ?????????? ??????
RATIONAL ????? ??????????? ???????? RATIONAL
?????? ????? 250,000????????????????? ?? ?????
???? ?????????????? 85 ??? ???? ?????? ????
????????? ? ????????? RATIONAL
??????? ? ????? ??? 85 c?????? ???? ???????/o????
? ????????, ???????, ??????, ??????, ??????,
?????????, ???????????, ???????, ??????????????,
???, ??????????? / ???????, ?????, ??????,
?????????, ????????, ????? ? ??????.
4RATIONAL??? ??????? ? ?????????? ??????
- ????? Kempinski, ?????? ? ?.?????????
- ????? Mariott, ??????
- ????? Sheraton, ??????, ?.?????????
- ???????? ??????, ??????
- ???????? ??? ????????? ??????????, ?????????
- ???????? ??? ????????? Commerzbank, ??????
- ??????? ???????????? ???????? Eurest, ??????
- ???????? ? IKEA, ??????
- ???????? ????????? ??????? ?????, ??????
- ??????????? ???????????, ??????
- ??????????? ????, M?????
- ???????? ??????? ??????????????
- Hyatt - Regency
- Morgan Stanley Bank
- Hilton
- Novotel
- Robinson Club
- Rules Restaurant, London
- SAS Hamburg
- Club Aldiana
- Winklers Residenz, Aschau
- SAS, Hamburg
- Sheraton
- Sol Melia
- Hotel Atlantik, Hamburg
- OXO TOWER Restaurant, London
- Apetito
- ASTON VILLA Football Club
- Bertelsmann
- BMW
- Bundeswehr
- CATHAY PACIFIC
- Le Meridian, Hamburg
- COMPAS
- CORPOVEN, Mineralölgesellschaft, Südamerika
- Dresdner Bank
- Deutsche Bahn
- EUREST
- Hofbräuhaus, München
- Hamburg-Mannheimer
- HEW, Hamburg
- IKEA, Frankfurt a. Main
- Intern. Convent. Centre, Durban
- Klinikum Großhadern, München
- Lufthansa, LSG
- MAKRO,
- Supermarktkette Südamerika
- NANDOS, Südafrika
- Österreichisches Bundesheer
- Bay Arena, Leverkusen
- PLANET HOLLYWOOD
- QANTAS
- RED ROOSTER, Australien
- RWE, Düsseldorf
- Siemens
- Studentenwerk, Münster
- SWISSAIR
5RATIONAL??? ??????? ? ?????????? ??????
RATIONAL ????? ??????? ?????
Eloma 5
Hobart 2
Zanussi 8
Lainox 9
Convotherm 10
(??????? ?????????????????)
SourceHKI- Verbandsstatistik, RATIONAL Market
Research
6RATIONAL??? ??????? ? ?????????? ??????
???????????? ??????? RATIONAL
????????? ??????
3
????????
???????
????????? ??????
????
??????
7Sales in Units in the Russian and CIS Market
RATIONAL ?????????? ?? ????? ??????
8????????? ??? ????????????
9??? ??????
SelfCooking Center
CombiMaster
10SelfCooking Center
??????? ? ????????????? ?????? ????????? ??
- ?????????
- ?????????
- ?????? ??????? ??????
SCC 201 SCC 202 20
x 1/1 GN 20 x 2/1 GN
SCC 101 SCC 102 10 x 1/1 GN 10 x
2/1 GN
SCC 61 SCC 62 6 x 1/1 GN 6 x 2/1
GN
11CombiMaster
??????? ? ????????????? ?????? ????????? ??
- ?????????
- ?????????
- ?????? ??????? ??????
CM 201 CM 202 20x1/1
GN 20x2/1 GN
CM 101 CM 102
10x1/1 GN 10x2/1 GN
CM 61 CM 62 6 x 1/1 GN 6 x 2/1
GN
12????????? RATIONAL Combi-Duo - ?????????
??????????? ??? ?????????????? ????????
- ??? ?????? ????? - ?????????? ????????
- SCC ?? SCC
- CM ?? CM
- ?????????? ?? SCC ? CM
13??????????? ?????????? SCC
- ???????????
- ????????
- ?????????? ??????? ????? ????
- ?????????? AeroCat
14??????????? ?????????? CM
15????????????? ????? ??? ????? ??????? ??????
- ????????? ?????????????? ?????? ?????????
????????? ????? ? ????? ??????? ???????? ??????
????????-????? ???????????? (????????, ?????). - ??????
- 61
- 62
- 101
- 102
- 201
- 202
16Combi-Duo
17???? ?? ????? ????? ??????? ?????????? ?????
- ??? ?????? ????? - ?????????? ????????
- SCC ?? SCC
- CM ?? CM
- ?????????? SCC ? CM
18???????? ????????? SCC ? CM
??????????? ? ????????
??????????? - ??????? ??? ????? - 150 ??
????????? ????????? ????????? ??????
19???????????
1,60 m
- ??????? ??????? ???????? - ????. 1,60 ?
- ?????? ???????????? ??????????? ??? ????? ?????
20???????????
- ??????? ??? ????? 150 ??
- ????????, ???? ??? ???????? ????????? ? ????
- ??????? ??????? ???????? - ????. 1,65 ?
150 mm
21?????????
- ????????? ????????? ??????
- 2 ??????????? ??????
- 2 ?????? ?? ????????? ????????
- ??????? ??? ????? 200 ??
- ?????? ??????? ???????? - ????. 1,72 ?
22 CleanJet
23???????? ????????
1 ??????? ???????? ?????????? - 20 ???????? 1
??????? ???????? ?????????????? - 10 ????????
2 ??????? ???????? ?????????? ?? 20 ???????? 2
??????? ???????? ?????????????? ?? 10 ????????
SCC 102 SCC 201 SCC 202
SCC 61 SCC 62 SCC 101
????? ??????
24CleanJet
????? ?????? ? ????????? ???????
????????????? ??? ???????? ????????????? ????????????? ????? ?????? ??????????? ??????? ??????????? ??????? ???????????
61 11 ???. 51 ???. 38 ???. 1 ? 47 ???. 2 ? 22 ???. 3 ? 35 ???.
62 12 ???. 53 ???. 41 ???. 1 ? 51 ???. 2 ? 27 ???. 3 ? 41 ???.
101 12 ???. 52 ???. 40 ???. 1 ? 49 ???. 2 ? 25 ???. 3 ? 38 ???.
102 11 ???. 50 ???. 38 ???. 1 ? 46 ???. 2 ? 20 ???. 3 ? 33 ???.
201 10 ???. 48 ???. 35 ???. 1 ? 42 ???. 2 ? 14 ???. 3 ? 28 ???.
202 11 ???. 49 ???. 37 ???. 1 ? 45 ???. 2 ? 18 ???. 3 ? 31 ???.
25CleanJet
?????? ???????? ??????? ???????? ? ??????????????
26CleanJet
?????? ???? ? ??????
????????????? ??? ???????? ????????????? ????????????? ????? ?????? ??????????? ??????? ??????????? ??????? ???????????
61 10 20 25 30 50 55
62 10 20 25 40 55 60
101 10 20 25 35 55 60
102 10 20 30 45 60 65
201 12 30 35 55 70 75
202 12 35 40 60 75 80