4.04 PowerPoint

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4.04 PowerPoint

• 4.04 Understand activities and careers in
  marketing.

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Marketing

• Marketing is not an event, but a process . . .
  It has a beginning, a middle, but never an end,
  for it is a process. You improve it, perfect it,
  change it, even pause it. But you never stop it
  completely. - Jay Conrad Levinson

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Marketing Mix (The 4 Ps)

1. Product
2. Place (Distribution)
3. Price
4. Promotion

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Product

• What are products?
• How are new products developed?
• How are existing products improved?

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Place

• Where are products available for sale?
• How do the products get distributed to stores and
  consumers?

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Pricing

• How do sellers know what price to charge?
• What factors influence prices?

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Promotion

• How are customers made aware of products?
• How does the seller entice the buyer to purchase
  the product?

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Marketing Careers

• Fashion Merchandising
• Travel and Tourism
• Marketing Management
• Market Researcher

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Marketing Careers

• Salesperson
• Sports and Entertainment Marketing
• Sales Manager
• Telemarketer

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Marketing Careers

• Buyer
• e-Marketing