The Principles of design Fashion strategies

1
The Principles of designFashion strategies
2
The basic principles of design include

• Proportion (Scale)
• Balance
• Emphasis
• Rhythm
• Harmony

3
Proportion (Scale)
4
proportion

• Proportion is the spatial, or size, relationship
  of all parts in a design to each other and to the
  whole. It is sometimes called scale.
• Determined by how the total design is divided and
  the inner lines arranged.
• Most pleasing when garment areas are divided
  unevenly and coordinate with the structure and
  proportion of the person wearing the outfit.

5
Examples of proportion
Standards of proportion change with fashion
cycles along with the evolution in silhouette and
line. The length and size of design features
like pockets, trimmings, or parts of garments
within the silhouettes should compliment the
whole.
6
Balance
7
balance

• Balance gives equilibrium to a design, with all
  sides appearing equal in weight or power of
  attraction.
• Formal (symmetrical) balance is the most common,
  with identical details arranged the same distance
  from the center.
• Informal balance is asymmetrical, with parts
  placed unequally from the center.

8
Examples of balance
The design composition is same on both side of
the garment, which is known as formal
(symmetrical) balance.
Informal (asymmetrical) balance, involves
placement of objects in a way that will allow
objects of varying visual weight to balance one
another.
9
Emphasis The Focal Point of Fashion
10
emphasis

• A dominant focal point or center of interest in a
  garment or an outfit created by the use of line,
  shape, color, texture, and/or pattern.
• A point for the eye to rest on for a period of
  time.
• An outfit without a dominant point of interest
  appears uninteresting, boring, and unfinished.

11
Examples of emphasis
Emphasis is up at the neckline, created by the
light-colored shirt and bright necktie.
Emphasis is seen at the design detail added to
the front of the jacket, specifically the clasp
in the center of the design.
12
Rhythm
13
rhythm

• Rhythm produces a feeling of continuity of
  movement through the lines and spaces of a
  design.
• The main ways to create it are by repetition,
  gradation, or radiation.

14
Examples of rhythm
Rhythm is a sense of movement and is necessary to
create interest in a design and carry out the
central theme. Rhythm can be achieved by the
repetition of lines, shapes and color to get
direction.
15
harmony
16
harmony

• Harmony is pleasing visual unity of a design
  created by a tasteful relationship among all
  parts within the whole.
• Garments that have harmony are pleasing to the
  eye and suit the wearer.
• When a total design is good, the overall effect
  is harmonious.

17
Examples of harmony
A successful design is achieved when all the
elements and principles of design work together,
creating harmony, as seen here.
18
Principles of design assignment

• Choose a picture from the magazines that
  demonstrates each principle of design
  (proportion, balance, emphasis, rhythm, and
  harmony).
• Attach it to the worksheet and write a paragraph
  below describing each principle of design.