Taco Tuesday

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Taco Tuesday
Dan Bianchini, Jessica Kanaan and Ben Lambert
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The man who made it happen

• JACOBY ELLSBURY

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Steal a Base, Steal a Taco

• Taco Bells promise any stolen base in the World
  Series free tacos for America.
• Jacoby stole second base in the fourth inning of
  game 2 in the 2007 World Series.
• Tuesday, October 30th, 2007 between 2 p.m. and 5
  p.m., local time.
• Only eligible taco was the crunchy seasoned beef
  taco, valued at 0.77.

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Why Taco Bell?

• Taco Bell had wagered that nobody would steal a
  base in the World Series, and if they lost the
  result would be free tacos for everyone in
  America.
• Taco Bell was known for its promotion in the
  2004 World Series between the Red Sox and
  Cardinals, Taco Bell Target.

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Strengths of Promotion

• No costs in advertising media took over after
  announcement
• Taco Bell aimed at brand recognition and good
  will with their customers, both existing and new.
  
• Promotion pays for itself

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Contributions

• The Taco Bell campaign also included donating
  20,000 to the Boys and Girls Club of America in
  Jacoby Ellsburys name.
• Soon after, T-shirts were being sold with the
  logo Tacoby Shellsbury for 16.00 each.
• Taco Bell had expected to give
• away millions of tacos nationally
• within the 3 hour span.

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Resources
http//www.youtube.com/watch?v5xYzsW_okMkhttp/
/www.boston.com/sports/baseball/redsox/articles/20
07/10/31/ellsbury_scores_with_fans_at_steal_a_taco
_promotion/http//tacobyellsbury.com/http//ab
cnews.go.com/Business/PersonalFinance/story?id378
0185page1http//www.qsrmagazine.com/articles/n
ews/story.phtml?id5799 http//blog.oregonlive.co
m/beavers/2007/10/jacoby_ellsbury_he_who_brings.ht
ml http//www.cafepress.com/aharm.180824709 http
//money.cnn.com/2004/10/25/news/fortune500/tacobe
ll_baseball/index.htm