Communication Audits

1
Communication Audits

• Chapter 2
• Initiating and Planning an Audit

2
Phase 1 Initiating

• Meet with key people to
• Accommodate clients purposes get consensus
  about the project
• Define the scope of the audit
• Familiarize audit team with organization
• Familiarize management with audit concept

3
Phase 2 Planning

• Make financial arrangements
• Decide nature of final report
• Clarify auditor-client relationship
• Purchase model
• Medical model
• Process model
• Arrange liaison with organization

4
Phase 2 Planning

• Determine focal areas
• What do you need to know for the analysis?
• What would you like to know?
• What information is it possible to get?
• What are your priorities?
• Those of management?

5
Phase 2 Planning

• Select Audit Instruments
• Observations
• Interviews
• Questionnaires
• Critical Incidents
• Network Analysis
• Content Analysis
• Communication Diaries

6
Phase 2 Planning

• Choose Employees to be Audited
• Cost
• Audit Technique
• Expectations
• Sample Procedure stratified
• Size
• Key people
• Part-time employees

7
Phase 2 Planning

• Forecast Time Sequence
• Publicize Audit
• Formalize Audit Arrangements
• Contract
• Letter

8
Communication Audits

• Chapter 2
• End