ReFrame

1
ReFrame

• Design Review 2 May 11, 2006
• William Croisettier, Sarah Stein Greenberg,
  Gustavo Romero, Jin Tsubota

2
Big Idea Build a Better Pump Frame

• This is an important design challenge we have.
  Frames are crucial to every single user!
  Jim Taylor, IDEm

BAMBOO
WOODEN
IDE FRAME (METAL)
3
Early Design Directions

• Mobility

Height
4
Current User Complaints Workarounds

• Too expensive
• Not adjustable
• Treadles too short
• Handle too far forward
• Counterweights
• Height of pump
• Unstable

5
The Customer
Stavros
6
Customer Choice
Buy wooden frame 8 15 OR
Buy metal frame 15
OR Make my own frame
The majority of pump users do NOT buy IDEs metal
frame 50 wooden 30 IDEs metal frame 20
bamboo or other
7
Value Proposition

• Introducing
• Core Principle improved frame at an equal or
  better price than current options that allows the
  customer to choose the right mix of cost and
  convenience
• More stable than any existing option
• More customizable than any existing option
• Efficiency upgrade for people who are making
  their own frames
• Cheaper alternative to carpenter-made wood frames
  IDEs metal frames

8
Design Concern The DIY-OTS Continuum

• Customers skills
• Customers access to tools
• Customers access to materials
• Price sensitivity
• Perception of durability

Issues
9
Prototypes
10
Prototypes
Central Design Problem
How to connect bamboo or wood pieces with the
steel frame components?
11
Organizational Plan
No separate organizational structure Be a pilot
project for establishing the Extreme
Affordability class as a feeder for new IDE
products Obtain seed capital for additional RD
costs from philanthropic sources Sarah goes to
Myanmar this summer to support this process

• Add the MyanMyFrame to IDEs product line by
  October 2006

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Financial Organizational Considerations

• We are obtaining detailed cost information on
  materials (steel, wood, bamboo, ropeetc.)
• 50 of cost of current pump is from steel angle
  irons and square tubes what can we eliminate
  while retaining or enhancing structural
  stability?
• The MyanMyFrame will (hopefully) replace local
  carpenters frames will there be an effect on
  vendor/dealer relationships?
• Materials are not uniformly available throughout
  the country should IDE sell the wood/bamboo
  inserts?
• IDE workers are welders, not carpentersif the
  MyanMyFrame requires wooden parts, not metal,
  will it be difficult to start this new product
  line?

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Next Steps Timeline
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• Questions Feedback