Foundations of Entrepreneurial Leadership

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Foundations of Entrepreneurial Leadership
Class 4 Industry/Context

• Industry/Context
• The state of the industry
• and how to work that into your pitch

MGT 190/290 Prof Frey Frey_at_gwu.edu
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Review - THYPO

• Under the topic THYPO
• Things I hope youre picking up on

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Review - THYPO

• YOU are the information filter
• Critical thinking skills enduring
• Make a list of YOUR top takeaways. Store it away.
• A winning approach
• Good people-oriented pitch (investors are people
  too)
• Numbers to back it up
• Networks/Mentors/Networks/Mentors
• People who support each other It can all start
  with Hey, do you know a good accountant?

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Review - THYPO

• Entrepreneurship a viable career path
• Small business 50 of the workforce
• Women starting businesses in record numbers
• The catch We vs. Me how to build a
  scalable VENTURE

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Review - THYPO

• Thinking Entrepreneurially we all have our own
  path
• Ted Thinking Big, Going Gangbusters
• Laura Lee Feeling her way from Fortune 500
• Examples from text and your women entrepreneur
  blogs
• ALL are DETERMINED, FOCUSED and SUCCESSFUL, WHY?
  They take EDUCATED RISKS.

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Review - THYPO

• Thinking Entrepreneurially Where does it come
  from? Where can we apply it?
• Misery (Office Space, Baby Boom)
• Surprises/ Serendipity (Legally Blonde)
• School, work, home
• Mind Mapping, rapid prototyping, opportunity
  journal/idea file, customers
• But, dont say I cant do that

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Review - THYPO

• Remember this?

Hey. Theres some good stuff in here.
Your brain on Mind Mapping.
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Review - THYPO

• You, The Entrepreneur
• Self Knowledge Strengths, Weaknesses
• Self Knowledge What I like vs. What Im good
  at.
• Fine line Between building weaknesses, and
  focusing on strengths
• Self awareness helps
• Building team
• Self-correction/regulation

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Review - THYPO
Together, they are the perfect manager/leader

• Remember this?

Mary Kay
Leadership
Team
Management
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In this Session

• Feasibility Plan Focus Industry/Context
• Introduction Market
• Concept Pitches

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Anatomy of a Feasibility Plan

• Executive Summary
• Concept
• Value Proposition
• Value Model
• Industry/Context
• Market
• General
• Specific
• Competition
• Direct/indirect
• Strategic Differentiation

• Financial Information
• Startup Costs
• Pro Forma Income Statements
• Balance Sheet
• Sources of Funding
• Management Team
• Operations
• Milestones
• Harvest Strategy

You are here
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Sample Visuals
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Industry/Context Analysis(Source Carrot Capital
Business Plan Model)

• General Overview of Industry/Context
• Historic look at industry
• Present industry environment
• Glimpse of future
• Identify market segments w/in industry
• Economic social trends
• Regulations, science/technology impact

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Feasibility Industry/Context

• Specific Industry/Context characteristics
• New or mature?
• Fast growing, stable, declining growth?
• Seasonality issues?
• How do general and specific industry
  characteristics relate to the potential success
  of your venture?

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Feasibility Context

• Other Industry/Context Issues
• Technology trends
• Social/cultural trends
• Political issues
• Regulatory climate
• Economy (??) impact

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Plan Industry/Context

• This section gives the setting within which
  your venture exists
• Describe your space
• How big? Who are the players?
• What are the hot trends?
• Describe environment economic, regulatory,
  political, technological, other. (See slides
  13-15)
• Defend Where/how does your venture fit?

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Plan Industry/Context

• A tip on how as you are doing the following
• Describe
• Defend
• 2 pages MAX.
• Most relevant, hard-hitting data only.
• Rest put aside for appendix.

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Anatomy of a Feasibility Plan

• Executive Summary
• Concept
• Value Proposition
• Value Model
• Industry/Context
• Market
• General
• Specific
• Competition
• Direct/indirect
• Strategic Differentiation

• Financial Information
• Startup Costs
• Pro Forma Income Statements
• Balance Sheet
• Sources of Funding
• Management Team
• Operations
• Milestones
• Harvest Strategy

You are here
Refer to Market Research Doc Session 3
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PREVIEW - Intro to Market

• Market
• General the big picture
• Target your customers/users
• Who are they?
• Demographic
• Psychographics
• Social
• How many exist? Are they accessible?

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PREVIEW - Demographics

• Consumer
• Income, Age, Gender, Occupation, Marital
  Status,Family size, Ethnic group, Education, Home
  Ownership,
• Business
• Industries, Sector, Years in Business, Revenues,
  Number of Employees, Number of Branches, Square
  Footage, Social (Values, Lifestyles)

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PREVIEW - Market

• Size of market
• Target users
• Psychographics
• Social Issues

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Concept Pitches

• 5 Minutes total handful of volunteers
• Concept Description
• Value Proposition Convince us we cant live
  without this idea
• Value Mode
• Industry/Context overview
• Class serve as skeptics What have you missed?

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For Next Session
For Next Session

• 1. Industry/Context Plan Draft
• DUE 2 pg max WEDS 9AM-in BOX _at_ 315 FUNGER
• 2. Skill Building Women Negotiation
• READ Negotiation PPT article
• BLOG About negotiation exercise
• 3. Reading
• Essentials 5 15 (Optional 6 franchise, 14
  layout)
• Warren case
• 4. Quiz Sessions 3 4
• 5. Provide online feedback Peer forum

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