E-Commerce Environments as 3D Electronic Institutions

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E-Commerce Environments as 3D Electronic
Institutions
Anton BogdanovychUniversity of Technology
Sydneye-Markets Group
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Outline

• Drawbacks in contemporary E-Commerce Systems
• Objectives
• 3D experience in E-Commerce
• 3D Virtual Worlds
• Electronic Institutions
• 3D Electronic Institutions
• Vision

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Drawbacks in contemporary E-Commerce systems
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Drawbacks in contemporary E-Commerce systems

• Lack of Social interactions
• Awareness of others
• The needs of emotional customers are not
  addressed
• Inconsistency throughout different interfaces
• Information overload
• Poor product presentation and advertisement

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Objectives

• Allow social networking in E-Commerce
• Develop Immersive and Consistent Business
  Experience
• Achieve Reliability and Security
• Create Information-rich Environment
• Address the Needs of Emotional Customers
• Establish Trust

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3D Experience in E-Commerce

• Mainly focused on product presentation
• 3D product presentation can be richer than 2D
  (but not always)
• Technology centered
• Sellers are never considered

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3D Store Example
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3D Virtual Worlds

• Space is designed and arranged according to
  human everyday experiences
• Space and objects in space produce animmersive
  environment
• Construct a virtual representation of a
  particular domain

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3D Virtual Worlds

• A convenient and alternative interface for user
  interaction
• Social experience already through the simple
  presence of others
• Versatile ways of Interaction
• The interactions are not structured

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Electronic Institutions

• A Framework and Methodology developed by a
  Research Group led by Prof. Carles Sierra at the
  Artificial Intelligence Research Institute
  (IIIA), Barcelona, Spain
• Electronic Institutions are regulated Virtual
  Environments which allow Agents to interact
  autonomously

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Electronic Institutions

• Natural extension of the social concept of
  institutions as regulatory systems shaping human
  interactions
• Software systems inhabited by autonomous entities
  software agents
• Agents interact according to predefined
  conventions on language and protocol
• Conventions guarantee that certain norms of
  behaviour are enforced

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Electronic Institutions

• Conventions
• on Language Dialogical Framework
• on Activities Performative Structure
• on Behaviour Norms

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Electronic Institutions Development Environment

• Common Ontology and
• language
• Agent Roles
• Multi-agent Protocols
• Network of protocols
• Norms

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3D Electronic Institutions

• Combination of 3D Virtual Worlds and Electronic
  Institutions

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3D Electronic Institutions
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3D Electronic Institution Architecture
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Generating 3D Electronic Institutions
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Runtime Architecture
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Runtime Architecture
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The Vision
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Conclusion

• 3D Electronic Institutions
• Are based on Electronic Institutions and Virtual
  Worlds
• Provide immersive environment for E-Commerce
• Bring humans into Electronic Institutions
• Are social and secure at the same time
• Can be semi-automatically generated from the
  Electronic Institution specification

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Future Work

• Further implementation of the system
• Co-learning aspects
• User modeling
• Utilization of gestures