Social Business ??

1
Social Business ??
2010. 11. 19.
??? twitter _at_sty77 facebook Song June
Yoo sjyoo_at_sejong.ac.kr
2
??? ??

• Social Business ?? ????
• Social Business Model ??

3
Biz Mind

• Social_Holic ????
• RT _at_sony2080 RT _at_braindevelop ??? ?? ??? 733??
  ????? ??? ??. ??1???,???? 3???? 4?????? 5????
  - lt????? ??gt
• taekjinkim TJ Kim???
• ???? ???? ? ???? ??? ??? ??.?? ????? ?? ? ??? ??
  ??? ????? ????.??? ??? ??? ???? ??? ?????? ???
  ??? ??? ????.?????? ??? ??? ??? ????? ?????.
• kecologist ???
• ??? ??? ????. ???? ??? ????? ? ?? ?? ? ? ??
  ??? ????. ??? ??? ?? ???? ???? ???? ???? ????. ??
  ?? ???? ????? ??? ??? ? ??? ????.

4
Biz Mind

• hiconcep Jihoon Jeong
• ???? ???? ??. ???? ?? ??? ????? ????, ???? ?????
  ??? ?? ???. ??? ???? ? ?????, ???? ???? - ??? ??
  ??
• hiconcep Jihoon Jeong
• ??? ???? ??? ??? ????. - ??? ?? ???? ????. ???
  ???? ??? ??? ?? ???. - ?? ??? ??
• josanku ???
• move fast. be bold. take risks - Zuckerberg w2s
  ???? ???? ??!
• josanku ???
• RT _at_Xtel Ideas are easy. Execution is
  everything. According to _at_johndoerr w2s

5
Startups

• josanku ???
• ?? 1,200?? ?? ??? ? 'telephony in the cloud'
  Twilio ? ?????? ??? ?????. ??? ???? ?? ???? ??
  http//yfrog.com/75j1wsj

6
Startups

• josanku ???
• Ustream? ngmoco ??? ?? ??? ? ???? ?? ?? ????
  ??? ?????? ??? ??? http//yfrog.com/mwku0lj
  http//yfrog.com/4540sbj
• josanku ???
• ????? ?? ??? ??? ?? ??, ??? ???? ? ??... ???
  ???? ???... http//yfrog.com/2m49621728j

7
Architects of the Social Web

• Architects of the Social Web
• http//www.focus.com/fyi/marketing/architects-soci
  al-web/

8
Social Business

• pcworld PCWorld
• Over the next five years every product vertical
  will be rethought to be social. Get on the bus. -
  Mark Zuckerberg

9
Twitter/Facebook? ??

• _at_think1more ???T1M
• ??? ???? ?? ?????? RT _at_josanku ???? ???? ??
  ???? ??? ?? ?? ?????? ??? ???? ?? ???? ?? ??? ??.
  ????, ????, ????? ????
• hongss ????(Hong,soonsung)
• ?? RT _at_Plan2F ?? ???? ???? ??? ??? ???? ?? -
  ???? ????? ??? ???? ?? ???? ???? ? ?????
  http//on.fb.me/9eSXcM ?????_
• Social_Holic ????
• ??(_at_dogsul), "???? lt????gt? ???? ?????, ????
  lt????gt? ???? ????" - http//j.mp/aYFO8g
  (????(_at_Social_Holic) ????)

10
?????

• josanku ???
• Twitter, a Information Network not Social Network
  - _at_johndoerr _at_w2s
• TechCrunch TechCrunch
• DST CEO Yuri Milner Facebook Will Help Power
  Artificial Intelligence In Ten Years
  http//tcrn.ch/bGnV3b by _at_jasonkinca

11
?????..

• GongByoungHo ???
• RT _at_lezo524 _at_GongByoungHo ?????? ??? ???? ???
  ??PR? ????? ??? ???? ????? ????? ?? ??? ??? ??? ?
  ???? ????????. ??? ??... http//dw.am/LEKUh
• GongByoungHo ???
• "?? ? ???? 75???? SNS???? ???? ???? ?? ???,
  70???? ??? ?? ????? ?? ??? ??? ???? ??."(MS ??,
  lt???? 2011gt ???) ??? ????? ?????

12
Why Social Business

• Social Network Service(SNS)? ??? ????
• ??? ??? ??? ??? ????? ??
• _at_josanku ???
• Social Business New paradigm of doing business
  http//j.mp/btv5K8 by _at_dhinchcliffe socbiz\
• hiconcep Jihoon Jeong
• 2015?? ?? ?? ????? ????? SMS ? ??? ?? ??? ????? ?
  ???? ?? - http//goo.gl/V4qHy

13
???? SNS

• ??
• me2day
• ?? ??
• cyworld
• ?? ??
• ??
• Twitter
• Facebook
• ?? ??

14
TWITTER? FACEBOOK ??

• Social Computing

15
Twitter? Facebook
Twitter Facebook
?? ?? ?? ??? ????? ??? ??? ?? ????? ???
?? ?? /???????????? ?? ??-???? ?? ??? ??? ??? ?? ??-???? ?? ??? ??? ??? ??
???????Readerbility Facebook? ?? ?? ???. ??? ??? ?? ? ???? ??? ?? ??? ???? Readerbility? ????? ??.
??? ???? ??? ????? ??? ??? ???? ??. ?? ??? ??? ???? ?????? ??? ???? ??? ?? ?? ??.(? ??? ??? ????) ???(Wall)? ?? ???? ??? ???? ?? ??? ????? ?? ???? ????? ???? ?? ? ??. ????? ??? ??? (??)??? ??? ? ??.
16
???? ??

• _at_Social_Holic ????
• ?? ??? ???.... ??? ????? ???? ?? ? ???? ?? ??? ??
  ????. ? ?? ??? ??? ????? ???? ?? ???? ???. ?? ???
  ? ? ?? ??? ???. (?.. ?? ??? ????..?)

17
Facebook ????? ???..
?? ?? ????? ????
??? ? ?? ??
? ??? ? ? ?? ??? ??
???? ? ??? ??? ?? ?? ?? ??
? ??? ?? ?? ?? ?? ??? ??
? ??? ???? ? ? ? ????? ?? ? ??? ????? ??. ???? ??? ????? ??. ??
?? ?????/????? ?? ? ? ????? ?? ??? ?????? ??? ?? ??
?? ???, ??? ?? ?? ?? ?? ?? ?? ??? ???? ?? ????? ?? ??? ?? ??? ?? ?? ??? ?? ???? ???(?, ??, ??) ?? ??
18
Facebook Twitter? ??

• ????? ????? ???? facebook
•  1? ???(???? follower? facebook? ???? ?? ??? ??)-
  ???? ?? ??, ??? ??? ???? ?????(?? ??? follow ???
  ???)
• facebook? ??? ?? ??? ???? ???? ??? ?? ??????
  ???.(facebook? ??? ??? ????? ???.) ?
• Twitter/facebook  ? ??? ??? ??
• '??'??? ??? ??, '????' ?? '?????'? ??? ??? ? ???
  ?????? ??.
• ???? ? ????? ??? ?? ??? ???? ??.
• facebook ? ??? ??
• ?? ??? ??? ?? ??? ?? ?? ????? ??.
• ??? ??? ?? ?????? ???? ???? ??.
• ???? ?? ?? ?? ?? ??? ???? ?????. ?? ?????
• ?

19
Facebook Twitter? ??

• ???????? ?? 
• ????? ??? ?? ??? ? ??? ??? ??? ?? ???, ???? ?, ??
  ???? ?? ??? ?? ???? ??? ????.
• ????? ?? ?????? ??
• ????? ?? ??? ?? ??? ???? ???? ????. ?? ??? ??????
  ?? ????? ????? ?? ??? ??? ? ????? ??? ???.
• ???? ??? ?? ??? ??? ???? ?? ?????.
• ?? ?? ??? ??? ? ?? ??? ??? ??? ???? ??? ? ? 5???
  ??? ?? ?? 510? ??? IT ?? ??? ???? ??????.
• ???? ??? ??? ???? ???? ???? ??? ? ????? ??? ???
  ??? ??? ?? ??????.
•  
• ??? ??? ?? ??? ??
•  ???? ?????? ????? ????? ?? ?? ?? ???? ??? ???
  ??????? ????? ??? ????. ?, ? ???? ??? ?? ??? ???
  ??? ??????. ? ??? follow??? ??? ????? ???? ?? ???
  ??? ? ??? ??? ???? ??????.??? ???? ????? ??????
  ?? ???? ??????.

20
Facebook Twitter? ??

• ???? ?? ??
• ? ??? ??????? ?? ?????. ???? ?????? ????? ?????
  ??? ???? ????. ?? ???? ??? ??? ?? ?? ?? ????? ?
  ???? ??? ? ????. ??? ??? ??? ?? community??
  privacy? ???? ??? ??????, ?? ??? ?? ?? ? ???? ???
  ???? ?? ???????.
• ?? ?? ??
• Follower? ?? ????? ?? ???? ???? ????. "RT? ?????.
  Rh ???? O? ??..." ? ?? ??? ? ?? ????.
• ?? ???? ???, TV ?? ???? ???? ???? ??? ??? ????
  ???? ??? ??? ?? ???? ?????
•  
• ?? ??? ? ??? ??? ?? ??
• ??? Dell? ??? ?? ????? ?? ?? ???? ??? 13??? ???
  ????? ??? ????.
• ???? ?? ?? ??? ?? ??? ?? ???? ??? ?? ??? ???..
• ???? ???? ??? ? ?? ???? ???? ???? ?? ????.
• ???? ? ???? ??? ???? ??? ???? ?? ???? ?? ?? ?????
  

21
?? ? ??? ????
Media
e-mail
Relationship
Diffusion / Viral
22
SNS ?? ??

• Social Computing

23
Why Facebook?
Worldwide Facebook stats Worldwide Facebook 535
300 320 users                                   
                               

• http//www.facebakers.com/countries-with-facebook/
  

Worldwide Facebook stats Worldwide Facebook
535,300,320 users
24
Why Facebook? ?? ??

• ??? facebook ??? ?? ?? 47?
• ?? ??
• http//www.facebakers.com/countries-with-facebook/
  KR/
• ????, ???? ?? ??? ???? ?? ?? '??? ??'?? ?? ???
  '????'
• http//itnews.inews24.com/php/news_view.php?g_seri
  al523295g_menu020300
• ??? Weblog
• http//www.hitwise.com/us/datacenter/main/dashboar
  d-10133.html

25
Why Facebook? ?? ??
26
SNS ?? ????

• estima7 Jungwook Lim
• ???? ?? RT _at_sheknown SNS ??? ??. ???? ????? ????
  ??? http//yfrog.com/g0k8qj
• hollobit Jonathan Jeon (???)
• SNS ??? 4.6?? ??..??? 2? - http//is.gd/gN5es

27
SNS ?? ????

• think1more ???T1M
• ???? ??, ?? 2?5???? ????? ?? Web 2.0 Summit ??
  ?? ????? ??? ?? ????? ??? ?? ?? Game, Music,
  TV, News, Messaging
• pletalk HwanJin 'David' Choi
• ??(???,??,??)? youtube, facebook ??? 1000?? ????
  ???? ?? ???? ?? ???????. ???? ??? ??? ??? ? ? ???
  ?????. - http//slidesha.re/cNBcR6
• kwang82 ???
• ??/?? ???? ?? 1??? ??? ???? ???? ???? ?? ?? 39,
  ??? ?? 30, ??? ???(???) ?? 27. ?? ? ?? ??.
  http//goo.gl/wlvza

28
SNS ?? ????

• K_internet ???_??
• ?????? ??SNS ??? ??? ????... 1?? ????
  http//j.mp/aJIZBE ??? ??? ??? ?? ??? ? ??? ????
  ???? ??? ??? ??? ?????.
• hongss ????(Hong,soonsung)
• ????? RT _at_falnlov ????? ???? ???? ???.
  http//bit.ly/dwImxl ??? ?????? Mixi? ?? ?. ?????
  ??? ???.
• hongss ????(Hong,soonsung)
• RT _at_kwang82 ???? ????? ??? ?? 130?. ???? ?? ??
  ??? ??? ???? http//goo.gl/ceW9m

29
Viral Marketing

• ?? ????
• Twitter
• ????
• retweet??
• twitter? ???
• twitter? ?? ??(?? follow)
• facebook
• ??? newsfeed? ??
• facebook connect? ???
• facebook?? ?? ??(?? ?? ?? ???? ??? ??)
• Open Platform? ?? Twitter? Facebook ??? ??

30
Facebook Twitter ?? ??

• ? ??? ??? ????? ?? ???? ???,"A Life On Facebook".
  ????? ??? ???? ??? ???, ???? ???? ?????.
  http//j.mp/9HOvZw
• Facebook Guide
• http//mushman.co.kr/category
• 10,000 Websites Integrate with Feacebook
  Everyday.
• http//mashable.com/2010/10/26/10000-websites-inte
  grate-with-facebook-every-day/

31
?? ??? ???

• VentureBeat
• foursquare
• Mashable - Social Media
• ???? ????
• Social City
• HubSpot
• Social Media Examiner
• ????????
• Facebook Ads
• Guide to Business Planning
• SERI org
• InsideFacebook.com
• Facebook for Influencers
• Social Times
• StartupDaily
• Mashable
• Mobile Apps

• PsyBlog
• HCIKOREA
• CHI 2010
• Facebook Live
• Crzyfish (??????)
• ???
• Facebook ????
• SocialDialog
• Facebook Marketing Solutions
• Social Media Games
• Mashable - Business
• ????
• ???
• ??
• ??

32
Apps

• _at_hiconcep Jihoon Jeong
• ???????? ???? ??? ?????. ????? ?? ????? ??? ???.
  _at_twitonair ????? ??? - http//goo.gl/6f3pi

33
Apps

• facebook??? ?? ?? ?
• _at_bloter_news ???? ???? ??? ????
  http//bit.ly/aktboM
• http//www.slideshares.com
• http//www.touchgraph.net

34
Twitter ?? ????

• 5 Terrific Twitter Research Tools
• http//mashable.com/2009/05/03/twitter-research-to
  ols/
• twtkr
• Who to follow
• http//twtkr.com/find_people.php
• ???? ?? ??? ?? ???
• http//barryspost.net/twitterlectureseries
• _at_pcworld PCWorld
• How to Print a Twitter Feed http//bit.ly/9fva7O

35
Facebook ?? ??

• _at_think1more ???T1M
• ????? ???? ??? ?? ?? RT _at_Social_Holic ????? ??
  ??, ?? ??? - http//j.mp/cRXaNE

36
?????
37
Category of Social Shopping

• Group Buying / Daily Deals
• Reviews and Recommendations
• Real-Time Online Shopping
• Charity-Based Shopping
• Geo-Location Based Social Shopping
• http//www.socialtimes.com/2010/10/social-shopping
  -complete-guide/

38
Group Buying / Daily Deals

• Groupon
• LivingSocial

39
Group Buying / Daily Deals

• TechCrunch TechCrunch
• ??? ?? ?? ??? JumpOnIt? ?? ?? ??
• LivingSocial Spends 5M For Controlling Stake In
  Social Shopping Site JumpOnIt http//tcrn.ch/aSPdF
  i by _at_robinwauters

40
??? ??? ????

• kwang82 ???
• ??? ???? ????? ?????? ?? ?? ??? 30?40??? 4??.
  ???? ??? ?? 2??? ? ??? ????. 2??? 4??! ??.
  http//goo.gl/2QCTm

41
??? ???
42
??? ???
43
Groupon MetaSearch
44
Reviews and Recommendations

• Review ? ??? ???? ????? ??
• ThisNext
• StuffPit

45
Real-Time Online Shopping

• ???? ??? ????? ???? ??? ?? ??
• Wet Seal
• DoTogether

46
Charity-Based Shopping

• ??? ?? ???? ???? ??
• ???? ???? ??? ???? ??? ???
• ????? ???? ???? ?? ??? ??
• Endorse for a Cause
• iGive

47
??? ?? ???

• ???? ??? ?? ??? ?? RT _at_zdnetkorea zdk SKT
  ?????? ???? ?? http//bit.ly/b84rh7
• http//issuu.com/plan2f/docs/1010
• ???? ???
• http//docham.com/
• twitter _at_docham08
• ???? ??? ?? ??
• http//docham.com/docham/1/130?PHPSESSIDfd08c6e80
  637902f781cbfc7336a15e0

48
???? ?????? ?? 10?? ??
49
???? ?????

• http//socialcommercelab.com/66

50
LOCATION BASED SERVICE
51
Geo-Location Based Social Shopping

• Upon entering, you are usually given some points
• or are directed to in-store deals from within the
  geo-location app on your smartphone.
• Users can also look up product information and
  interact with other shoppers, all via their
  smartphones.
• Shopkick
• rewards-based system that gives users points when
  they enter participating stores and even visit
  particular aisles within these stores.
• The points can be redeemed for gift certificates
  at that stores.
• myShopanion
• deal-hunting shopper, giving users access to a
  large database of reviews and ratings from other
  shoppers by scanning barcodes in store.

52
Geo-Location Based Social Shopping
53
Location Based Service

• 5 Important New Trends in Location
• http//mashable.com/2010/09/19/important-location-
  trends/
• - HOW TO Make Your Small Business
  Geolocation-Ready- 5 New Ways Small Business Can
  Offer Location-Based Deals- Why Entertainment
  Will Drive the Next Checkin Craze- How
  Non-Profits Can Maximize a Foursquare Account-
  Beyond the Checkin Where Location-Based Social
  Networks Should Go Next

54
Location Based Service

• ????? ????? ??? ??
• ??????????????(?? ???)? ???? ??????(?? ?)
  ????? ?? ?? 5? ????? ??? ?? ???? ?? ?? ???? ?
  ?? ??? ???? ????? 12? ???. http//bit.ly/cMaeEB
• ?????? ???????(LBS)???, ???? ?? ????
  http//tln.kr/1pko5 ?? ???????(LBS) ???? ???? ???
  ????? ??? ????. ?? 4? ??? ??...
  http//dw.am/LDOiC

55
???? ?? ????? 4??

• http//www.facebook.com/note.php?note_id156358531
  070016!/note.php?note_id150564348316101
• ????? ?? ??/??? ??- ????? ??? ?? ?? ??? ???? ???
  ??/????? ?? ? ??. 10? ??? ?? "?""?" 20? ??? ??
   "?""?" ?? ?? ????? ?? ? ??? 10? ??? ?? ???? ??,
  20? ??? ??? ?? ???? ?? ?? ???. ??? ?? ???? ????
  ??? ????.
• ??? ??? ? ??/??? ??- 1??? 3? ??? ??? ?? ? ?? ???
  ??? ???. ?? ?? ?? ??? ? ??? ?? ?? ???? ?? ? ????.
  ???? ????? ??? ?? ???. ?? ?? ?????? ?? ??? ? ??
  ???? ????? (??, ???? ??? ??? ?? ?????.) ?? ??????
  ?? ? ????.

56
???? ?? ????? 4??

• ???? ?? ??/???- ???? ?? ? ??? ??? ???? ???. ??
  ???? ?? ?? ???? ?? ??? ??? ?? ????. ??? ??? ?????
  ????. ?? ??(Real) ??? ??????? ?? ?? ??? ? ????.
  ?? ?? ?? ????????. ??????.
• ???? ?? ?? ??/???- ???? ???? ?? ???? ???? ?? ?
  ????. ?????? ????? 10?? ?? ??. ??? ????? ??? ??
  ??? ?? ???? ?????

57
????(foursquare)? ????

• http//www.facebook.com/home.php!/note.php?note_i
  d156358531070016
• http//www.weeplaces.com/ratiofinder/

58
Context Aware Mobile Recommendation

• (Video) Context Aware Mobile Recommendation On a
  trip to Silicon Valley last month, I had
  http//goo.gl/fb/vtaHE

59
GPS ???

• think1more ???T1M
• ????? ?? GPS ???? ???? ? ? GPS ?? ??? 78??, ?
  ??? ? ???? ?? ??? ?? ?? ??? ????? ??? ???
  http//ht.ly/3cdfe
• think1more ???T1M
• ????? 3?? ?? ?? Suggestions, ?? Ratings, ????
  Location - ??? ?? ??? ??? ?????? '????'? ??
  ????? ?? http//j.mp/963fzq

60
Charity LBS

• mockingbirdsta Mockingbird Station
• In Dec, for each Foursquare check-in at our
  official venue, we'll donate 1 (up to 5,000) to
  a local charity. Vote http//ow.ly/3bygB
• VentureBeat VentureBeat
• Walt Disney Parks and Resorts check-in to Gowalla
  http//ow.ly/1a2Bns

61

• TechCrunch TechCrunch
• Shopkick Brings In-Store Mobile Coupons To
  Android Phones http//tcrn.ch/bWZs0z by _at_leenarao
• trendbird TRENDBIRD !
• There Is More To The Local Movement Than Just
  Food According to a study commissioned by
  http//goo.gl/fb/6zxAu
• josanku ???
• yo!! RT _at_marcelotripoli why location based
  marketing? because conversion rates are 20-95
  off line vs. 1-2 online w2s

62

• gigaom GigaOM
• Want to Make Your Location App Hot? Add a
  Discount. http//dlvr.it/8hlb2
• sengineland Search Engine Land
• Google Hotpot Local Recommendations From Your
  Friends http//selnd.com/bD3K9U

63
Hotpot

• Hotpot uses Google Places data and overlays
  reviews and ratings from you and your friends.
• It recommends places based on how youve rated
  similar things.

64
Hotpot

• The more items you rate, the better Google can
  predict what you might like and recommend it to
  you.

65
???? ?? ????

• ????? ?? ??? ???? Business photo???? ???? ??? ???
  ????? http//goo.gl/HSjR
• EveryScape, a startup working to create visual
  guides for local search, is today rolling out its
  Eats application for iPhone and iPad to users in
  the Seattle, San Francisco and SoHo areas.
• http//mashable.com/2010/11/11/everyscape-eats/

66
??

• ?? ?? ?? ???? ??? ???? http//bit.ly/cGKPrU
• think1more ???T1M
• ????? ???? ???? ? ??? Stylefeeder, Kaboodle,
  Bizzy, ConsumerSearch - ?????? ??? ?????? ???? ?
  ?????? ???? ? ?? http//j.mp/963fzq
• trendbird TRENDBIRD !
• Top Trends of 2010 Social Shopping In 2010,
  we've seen the rise of so-called "social
  http//goo.gl/fb/CLXdg
• RWW ReadWriteWeb
• Poll Best Social Shopping Products of 2010
  http//rww.to/9vBh3f

67
??? 2.0
68
????
69
???? ??

• _at_think1more ???T1M
• ???? 6?? ??. ????? ? ???? ? ??? ??. ????? ????
  ?? ?? Minecraft, Cut the Rope, Nightclub City ?
  http//fb.me/KYboOx3f
• _at_minist ??? / Soo Min Park
• ?? ??? ? ???? RT _at_elighten Zynga,PlayFish,Playdom,
  DigitalChcolate,Kabam,Booyah,6wave,RockYou ? ???
  ? ????.CrowdStar ? ??? http//j.mp/a4yPnA

70
SundayToZ

• ?? ?? ??

71
?? ?? ??

• http//www.appdata.com/

72
???? ??

• _at_minist ??? / Soo Min Park
• PopCap? Taito? ??? ?? ???? ??? ?? ?? ??? ??? ??.
  ??? Pop Tower? GREE? ??? ?? ???? ????,Zuma ??
  ???,????? ?? ??? ?? http//j.mp/bNW69h
• _at_minist ??? / Soo Min Park
• ??? ?????? ??? ???? ??????. ??? ?? ?? ????? ????
  ?? ????? ?? ??? ???? ????,???? ??? ?? ???? ?? ??
  ??? ??? ? ?? ? ???. ??? ? ???? ? ? ?? ?
• 79k ???('Kay' Jeein Kim)
• NHN-MS, ?? ???? ?? ????? MSN ?? ???? ?? ????? ??!
  100???? ????? ???????? ?? ???? ??? ?????? NHN?,
  ?????? MS? ????! Gree? DeNA? ????? ??! )

73
?? ???
74
??? ????? ?? ??

• jacelee.com/272

75
?????? ?? ??? ??? ??? ??

• jacelee.com/272

76
Discover more music on Twitter

• http//www.youtube.com/watch?vcWdtz9tURX0feature
  player_embedded

77
????? ??? ????

• ????, ??????? ?? ??? ????? ??????? ?? ????? ??
  ????, ???? ???? http//j.mp/9Am4dv
• ??? ????? ??? ????? ?? ??, ??? ??, ??? ??, ROI
  ??, Bounce Rate ? ? ???? ? ?? ??
  http//j.mp/bQi7rh http//fb.me/DMA2xVRL
• ?????, B2B ??? ????? ?? ??, B2C ? ??, 32 B2B
  ???? ?? ????? ??. ? ?? ?? B2B ?? ???
  http//j.mp/dokUSd http//fb.me/JJaNuQrL

78
Social Media Monitoring Tools

• http//j.mp/a9JEzv http//fb.me/KX1Y6Z25
• Review Analyst
• ??? ??? review mining tool
• Review mining
• Review? sentiment ???? report? ?? ???? ??? ???
• ??? ??? ??? ?? ??? ? ??? ??? ?? ???
• Nielsen
• ?? ??? ??? ??? ?? ??? ?? ?? ?????.
• ??? facebook? ???? facebook ?? ???? ????? ???
  ???? ?????.
• ????? ????? ??? ???? ??? ?? ??? ??? ???????.

79
????? ??? ????-Diesel CAM
80
????? ??? ????-Coca Cola
81
??
82
???? ??? ????

• _at_minist ??? / Soo Min Park
• ?? ?? ???? ?? ?? ????? ? Waze. ???? ????? ???
  ????-??? ??,??,?? ?? ????? ????? ????,??? ??? ?
  ??? ???? ?. ???,??,4sq?? ?? http//j.mp/d7N6xZ
• Waze ????? ?? ??? ???? ???. ?? ????? ??? ??? ??
  ??? ?? ???? ?????. ? ? ???? ?? ??? ???? ??.
  http//j.mp/aYr4wM ??? ? ??? ???? ??.
• Waze? ?????? ?? Bratislava,?? ???,????? ? ??? ???
  ???? ?? ?? 6???? ?? ?????? ???? ??. ??? ??? ???
  ??? ???? ?? ??? ?? ??! http//j.mp/97U4lH

83

• minist ??? / Soo Min Park
• ?? CES?? ? ??? ???? ?? ?? ???? Copia? ??? RC ????
  ??? ??? ??? ??. ??? ?? ??? ???? ????? SNS? ?????
  ???? ???? ???? ???. ?? http//j.mp/aIdOYS
• socialmedia2day Social Media Today
• Social Intelligence Defined for the Enterprise
  http//goo.gl/fb/que3j sm

84
Social Classified Ads

• TechCrunch TechCrunch
• Yakaz launches real-time social classified ads in
  50 languages http//tcrn.ch/bIAQyy by
  _at_RoxanneVarza

85
TOOLS
86

• think1more ???T1M
• Gnip, Social Media API ???, ????? ?? ????? ??? ?
  ???? ? ???, Trial ???? ?? ??? ?? ??? ?? ??? ???
  ?? http//ht.ly/3cdDu
• think1more ???T1M
• ???????, ?????? ???? ??. ??? ????? Crowdbooster
  ???? ?? ?? ?? (T1M) ??? ???? ???, ??? ?? ??? ??
  http//ht.ly/3ccyI

87

• estima7 Jungwook Lim
• ???? Analytics?? ??? ??? http//on.mash.to/cIXA93
  ? ???? ??? Fav, RT, Mention???? ???? ???? ???
  Best, Good?? ????. ???? ??.
• jinto jinto
• facebook app ??? ?? ???? ? http//developers.faceb
  ook.com/docs/best-practices (?? API? ???? ?? ??)
• latte4u latte4u
• BLOG.SNS? ????. ??? ??? ??? ??? Momento.
  http//latte4u.net/909

88

• estima7 Jungwook Lim
• ??????? Path? ????? http//bit.ly/dBZElU ?? ????
  ? ????. ???? ????? ??? 50?????? ????? ??? ??? ?.

89
??
90
?????? ??? ???

• _at_josanku ???
• SNS ??? ??? ????? ?? ??????. T _at_hyunwook SNS
  ?????? ??? ???. http//bit.ly/bKBxAs
• kwang82 ???
• ???? ???? 410?, ??? ???? 30?. ??? ????? ?????
  1/10? ??? ??? ???? http//goo.gl/TmqFw
• think1more ???T1M
• ??? ? '???? ??(???)? ???', ????? ? '???? ???
  ???, ? ??? ? ?? ?? ???' - ? ??? ?? ?? ???, ????
  ???? ??? ?? ?? ???? ????

91
Social Media Connect

• New blog post Firefox Embeds Share Button for
  Facebook, Twitter, Gmail http//mbist.ro/deYvg1

92
Social Media Life

• _at_bloter_news ?? ??? ??, ???? ?? ??? ?
  http//bit.ly/cbtf9E
• ?????? ??? ? ?? ??? ???? ??????? ???? ??????.
  ???..http//t.co/RtZs21h via _at_mashbusiness
  _at_mashable

93
?? ??

• Social Business Report -by NETPROSPEX
• http//www.netprospex.com/np/system/files/NetProsp
  ex_Social_Report_Fall2010.pdf

94
????

• _at_bloter_news Bloter
• ??????, ??? ??? ?? ???, ?????
  http//bit.ly/cbyxmn
• 10 Nov via twitterfeed Unfavorite Retweet Reply
• _at_minist ??? / Soo Min Park
• ??? ????? ?? ???? ???? ??????? ???? ????? ?
  ??????. ?? ??? ??? ?? ? ???,??? ?? ???? ??? ??
  ??? ????. ?? ????? ????? ?? ?? ????? ???? ??? ???

95
Trend

• _at_estima7 Jungwook Lim
• 1?? 35????? ???? ?????? ???????
  http//bit.ly/9QAOrd ????????? ?? ???4? ?? ??
  ???? ? ??? ??? ??.
• ?????? ????? ?? WSJ?? http//on.wsj.com/cd3lps
  ?????????? ?? 2?? ??? ???? ???? ??.
• _at_hollobit Jonathan Jeon (???)
• ?? ???? "2013?? ??? ??? ? Golden Age"? ???? ???
  ?? ?? ?? ? RT _at_hollobit ??? ????? ???? ??? ?,
  ??? ?? ???? - http//bit.ly/bExiCt

96
Trend

• _at_minist ??? / Soo Min Park
• ????? ??? ???? ??? ? ?? ?? ???? ??? ?. ?? ??? ?
  ??????? ?? ??? ? ????,????? IM ??? ???? ???? ?
  ??? SMS?? ? ??? ? ???? http//dlvr.it/8LvhD
• _at_K_internet ???_??
• ???? ???? "API ?? ?? ????" http//j.mp/bK74GT
  ?????? ???? ?? ??? API(?????? ?????)? ??? ????
  ???? ????? ????? ?? ?? ??? ??.

97
Trend

• ZDNet ??????, ?? ????? ??? http//tln.kr/1pksn
  ?? ?? ?? ?... ? ??? ??? ????? ???? ????. ??
  ????? ?? ??? ?? ?... http//dw.am/LDOmx
• _at_hyunwungjae webplantip.com(??)
• ???? ??? 300? ? ?? ??? ?? http//2u.lc/vQY
• _at_channyun ???(Channy Yun)
• ??, ???? ??? ? ??? http//bit.ly/9hbgmA 1?? 1???
  ?? ?? 2?? 1? ????? ??? ??? ??? ??? ??. ???? ???
  ???? ?? ??...

98
Trend

• _at_minist ??? / Soo Min Park
• ?? ??? ?? 1/3? ?? ?? ? ?? ?? ??? ???? ???. ??? ??
  ?? ????? 30? ??? ??? ???? ????. ??? ? ? ??? ?? ?
  ????? ??? ??? ?? http//j.mp/dvjBMO
• _at_think1more ???T1M
• ??TV, ?? ?? ???? ?????? ??? ???? ??. ? ??? ??TV?
  ??? ??? ???? ?? ? ?? ?? ??
  http//j.mp/bjAowB http//fb.me/G946EYSh

99
Trend

• _at_kwang82 ???
• ??? ??? ??? ??? ????. ??? ?? ????. ??? ?? ??? ???
  ? ??? ??? ??? ?????. ??????? ???? ?? ??.
  http//goo.gl/ff4xW
• _at_hiconcep Jihoon Jeong
• ???? YouTube ??? ????? ?? ??. ????? ?????? ???
  ???? ?? TV? ???? ?? - http//goo.gl/0oCjU

100
SNS? ?? ???

• _at_chanjin ???
• ?????. ????? ? ???. __ RT _at_estima7 "?? ????
  ?????!" http//nyti.ms/bQTLE5 ?? ??? NYT??????
  ???? ?? ???. ? ???.

101
SNS? ?? ???

• RT _at_hiconcep ???? ?? ??? ???? ? 10????. ?? ? ?
  ??? ??? ???? ? ???? ????? - http//goo.gl/NLYY
• 100 Examples of Mind Blowing Birds Eye View
  Photography Photography instantShift
• www.instantshift.com

102
SNS? ?? ??

• _at_Comm_Love ??? Comm Love
• ?? ??? ??? ?? ??? ?? ???? ??? ?? ??. ??? ??? ???
  ????? ??? ??? ??? ?? ???? ??? ?????. ????? ?? ???
  ??? ??? ?? ??? ??? ??? ?? /???/??