Growing Your Business Through Social Media

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Growing your business through Social Media
Episode 85 with Travis Lane Jenkins and Ian
Cleary

• Spending too much time on social media channels?
• Ever wonder is it worth it ?

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Heres to know

• Social media can take your business to the next
  level
• Know the most useful tools to use for social
  media
• Building meaningful relationships on social media

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How to use social media effectively in your
business

• Know the key people in the social media industry
• Start building relationships
• Know your niche

4
Perseverance is the key

• With Perseverance you will keep going and going
• Produce a lot of content
• Contents drive a lot of traffic
• And traffic generates sales.

5
Lack of Perseverance

• Its very easy to get up in the morning and
  go, Well, I wont produce today. or I wont
  produce tomorrow but thats not going to grow
  your business. You have to be persistent and
  constantly produce, constantly deliver.

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The Key to Success

• Relationships is the key to success
• The most important key to achieving great
  success is to decide upon your goal and launch,
  get started, take action, move.
• Brian Tracy

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Building meaningful relationships on social media

• Meeting up with like-minded entrepreneurs make a
  lot of difference
• Connect with lots of great people and built lots
  of great relationships
• Its just meeting friends, connecting with
  people, and getting to know them.
• Have great fun networking.

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Create strategic media content

• When you write content to your website then you
  start interacting and building relationships with
  the right people in the industry that have
  websites, have been around for years and are
  highly ranked then your content starts moving up.

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Having a good content

• If you have some great content then you can
  bring them onboard with a paid traffic and then
  it will really start scaling. You can keep them
  by quality of your content.

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Is social media a good advertising channel?

• Everythings all connected. If people get to know
  you through Twitter, overtime then when theyre
  searching for something they might see you in
  search results in Google, or they might type in
  your name in Google. So Google, Facebook,
  Twitter, its all connected.

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How does social media affect your business

• One of the best things of the social area is when
  people here about your content, then they go off
  and start writing about the content, then they
  link back to your content. And then thats a big
  thumbs up from a Google point of view if people
  are linking to you.

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Big mistakes in Social Media

• The 1st biggest mistake is treating social media
  a sales channel.
• Its not for advertising its for building
  relationships, building awareness of your
  products or services, building up your network

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Big mistakes in Social Media

• The 2nd big mistake is the mistake of creating
  content for the sake of content
• It needs to be much more strategic and takes
  people down a path.

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Big mistakes in Social Media

• The 3rd big mistake is going in for the kill
  immediately.
• build the relationship and trust first
• before they want to do business with you

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Big mistakes in Social Media

• The 4th big mistake is hiring an intern and
  having them handle the social media.

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Big mistakes in Social Media

• The 5th mistake Not everyones strategy is the
  same.
• tools are fantastic but get your strategy down

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• In entrepreneurship, youre going to make lot of
  mistakes so you might as well make them earlier.
  Get them out of the way and learn lots because
  its a big learning experience. And the only way
  of doing it is just get stuck in. The thing is,
  theres no perfect idea, just waiting for that
  perfect idea, its never going to happen. It
  started.
• Ian Cleary
• Award-winning blogger

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• listen to the full interview at
• theEntrepreneursRadioShow.com

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• the entrepreneurs radio show
• Conversations with Self-made Millionaires
• High-level Entrepreneurs that
• Grow Your Business
• a production of
• Rock Star Entrepreneur Network
• www.rockstarentrepreneurnetwork.com