Why Your Business Needs Social Media

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Why Your Business Needs Social Media
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• Once upon a time, some people considered
  social media to be a simple fad that would
  eventually be phased out. However, its become a
  tour de force in all areas of life, especially
  in business and marketing. Today, social media
  platforms are marketing giants that businesses
  clamour to, as they offer the best means of
  collecting valuable data about customers, as well
  as the best means of reaching and understanding
  them.

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• In fact, its now impossible for a business to
  survive without having some sort of social media
  presence. This is a major reason why businesses
  need social media, but not the only one. Below
  are four more reasons why all businesses need
  social media.

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To Increase Brand Awareness

• Social media makes it easier for your
  customers to find, recognize and connect with
  your brand. This makes customer acquisition and
  retention easier, and inspires brand loyalty.

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• Brand loyalty is one of the most effective
  ways to build and maintain a reputation, as well
  as consistently grow your business and increase
  your bottom line. Not to mention, some
  interactions may lead to your brand being
  mentioned in social media posts, which increases
  business reach.

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To Provide Better Customer Experiences and Service

• Social media platforms are such a powerful
  tool that many people use them for customer
  service. Customers expect fast response times and
  24-hour support, and communicating via social
  media gives them those conveniences.

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• With customer service portals positioned
  there, communication is almost instantaneous,
  conversations are transparent and follow-up is
  easier. Besides, great customer experiences can
  inspire loyalty and provide financial benefits to
  your business.

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To Increase Search Engine Ranking and Website
Traffic

• Its difficult for customers to find your
  website if they dont know it exists, but social
  media ensures they know.

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• In fact, increased web traffic is the number
  one benefit of having a social media presence.
  It directs people to your site and helps increase
  your search engine ranking, because more social
  media shares equal a higher search engine ranking.

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To Get Real-time Results from Targeted Ads

• Thanks to social media, businesses have a new
  way of advertising. In fact, its opened a whole
  new world of business promotion, content
  distribution and marketing.

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• Plus, social media advertising is an
  inexpensive and powerful tool that offers
  targeted advertising. This means you can
  advertise right to the audience youre trying to
  reach.

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• You can run ads to specific demographics and
  locations or to consumers with certain behaviours
  and interests. Best of all, the performance of
  these ads can be tracked in real-time. However,
  to gather even more information from these ads
  and to impress your audience with your website,
  you need the help of a qualified web developer.
  Edmonton business owners should enlist the help
  of SOS Media.
• https//sosmediacorp.com/