Principles of Design

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Principles of Design
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Principles of Design

• The ART ELEMENTS (line, shape, color, value,
  texture, form and space) combine to form the
  PRINCIPLES OF DESIGN

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Contrast

• Opposites - A large difference between two
  things for example, hot and cold, green and red,
  light and shadow, smooth and rough, organic and
  geometric

B L A C K
W H I T E
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Contrast
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Contrast
Richard Deacon
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Contrast
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Contrast
Ruth Duckworth
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Repetition

• an Element of art used over and over and over
  and over again

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Repetition
Louise Nevelson
Dale Chihuly
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Repetition
Andy Goldsworthy
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Repetition
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Repetition
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Repetition
Tony Cragg
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Repetition
Alexander Calder
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Repetition
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Pattern

• With repetition, a pattern can be created. Any
  element can be repeated to form a pattern line,
  shape, color, value, texture

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Kandinskys Concentric Circles
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MC Escher Tessellation
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Pattern
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Pattern
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Pattern
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Pattern
Aino Kajaiemi
Lauren Clay
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Pattern
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Movement

• To create the illusion of action and a sense of
  motion
• guides the viewer's eyes throughout the artwork

Barbara Hepworth
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Movement
Giacomo Balla
Umberto Boccioni
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Movement
EvolutionofGenius.com
Ruth Duckworth
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Movement
Jen Stark
Dale Chihuly
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Movement
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Movement
Sydney Opera House
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Movement
Tony Cragg
Jennifer McCurdy
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Balance

• Arranged elements so that no one part seems
  heavier or overpowers another
• Symmetrical Balance - one side duplicates
• or mirrors the other
• Asymmetrical Balance - one side differs from the
  other
• Radial Symmetry - similar parts regularly
  arranged around a central axis

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Symmetrical Balance
Su Blackwell
Ferry Staverman
Peter Beasecker
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Asymmetrical Balance
Scott Bennett
Tony Cragg
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Radial Balance
Angela O'Kelly
Richard Sweeney
Jen Stark
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Proportion

• the size relationship of one part to the whole
  of an object

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Proportion
Alberto Giacometti
Michelangelo
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Proportion
Anish Kapoor
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Proportion
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Proportion
Donald Lipski
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Variety

• The combination of different elements of art
• The opposite of variety is unity

Barbara Hepworth
Jen Stark
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Variety
Sol LeWitt
Louise Nevelson
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Unity

• the look of completeness or wholeness
• A totality that combines all of its parts into
  one complete, cohesive whole.

Alexander Calder
Richard Deacon
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Unity
Sol LeWitt
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Emphasis

• points of interest that pull the viewer's eye to
  important parts

Scott Bennett
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Emphasis
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Umberto Boccioni