AD POWERPOINT

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VZones Communities by Avaterra.com
Changing the Face of the Internet
www.vzones.com
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Agenda
History
Business Model
Revenue Examples
Road Map
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History Virtual Communities
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1870 1968 1973 1976 1984 1985 1994 1998
Telephone (and party line) First nodes of the
ARPANET First mail list servers set up CompuServe
is established Howard Rheingold writes Virtual
Community Lucas Arts conceives Habitat (launched
as QuantumLink) evolves into Fujitsus
WorldsAway Dreamscape The WELL is founded by
Stewart Brand Netscape creates first graphical
browser GeoCities, Tripod, TheGlobe, Xoom,
iVillage, TalkCity, etc
Source The Emergence of Telecommunities, IFTF,
May 1999
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History Fujitsu WorldsAway
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1996 1997 1998 1999
Reached 17,000 subscribers in 3 months Reached
10 million run rate in subscription
revenue Secured marketing partnerships with
Virtual Vineyards, Xoom, CompuServe, Reel.com,
Barnes Noble, Digital River others Went from
0 to 33,000 visitors within 4 months Average user
session reaches 3.1 hours Purchased division from
Fujitsu began trading publicly Changed name from
inworlds.com to Avaterra.com
Opened first virtual zone (Dreamscape) First of
several patents issued Opened second virtual
zone (Club Connect) Debuted first commercial
AdObject on the Internet Opened third virtual
zone (New Radio World)
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History Avaterra.com, Inc.
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Fujitsu grants exclusive license of
patent First Frontiers Sneak Peak in Hollywood
(Hilary Clinton there) Scottish Telecom (worlds
4th largest Web Host) to introduce VZones/Web
Room to U.K. VZsci-fi is launched with UFO event
Fujitsu sells WorldsAway (inworlds.com) Computer
Currents launches virtual newsstand Avaterra.com
stage demo at WebAttack! (name changed from
inworlds.com) Avaterra.com makes radio history
May 5 May 26 June 1 June 3 June 17 July 1 July
6 July 22
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What we are Community building tool

• Technology promotes community activities
• Token-based economy
• Ownership of objects places
• Unique Permanent identity

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Building Communities with Avatars
Avatars provide visual community badge

• Groups form almost instantly
• Permanence of identity sense of belonging
• Recognize friends
• Token economy stimulates group involvement
• Promotes shared exploration

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Business Model Revenue Matrix
Advertising Sell screen real estate plus user
interaction with the branded AdObjects
Sponsorship Content sponsorship have custom
areas integrated sponsorship of branded
environments
Subscription Partners drive traffic and share in
the revenue
E-Commerce Lease space or share in the revenues
created
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Market Potential
U.S. Internet economy 45.5 billion in 2002
Advertising (17) 7.7 billion in 2002
E-Commerce (82) 37.5 billion in 2002
Subscriptions (0.7) 359 million in 2002
Source Jupiter Communications
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CONTENT SPONSORSHIP
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One of our content sponsors, Astrology.net, has
their in-house expert astrologer, Kelly Fox,
holding an event in their customized suite.
Branded object
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INTEGRATED SPONSORSHIP
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Avatars are immersed in a completely branded
environment. Shelves are linked to wine reviews
real-time wine tasting event is being hosted by a
top sommelier avatars buy bottles and share
comments or purchase information with others.
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INCENTIVE ADVERTISING
Jukebox dispenses CDs, which are linked to audio
files at Allegro web site.
Advertisers can entice avatars to click on
branded objects which demonstrate a product,
invite them to an event, or give them a coupon
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PERPETUAL IMPRESSIONS
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Companies can sponsor vendo dispensers where
avatars can get branded objects. The avatars can
wear the objects, trade them, or give them to
other avatars they meet in-World. The objects
remain linked to the company website, and can be
rejuvenated automatically to reflect the newest
style or flavor.
Both the Object (sunglasses) and the Vendo are
linked to the company website.
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E-COMMERCE
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Avatars can visit a merchant, participate in
events and promotions, review their products, and
link directly to the merchants web site to
conduct e-commerce when they are ready.
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Road Map Web Room New Face of the Internet
Have a private chat with your friends inside your
Web Room
Favorite music linked to URL and .wav files
Collectible objects are often sponsored or branded
Send instant ESP messages, or leave mail if not
available
Mood gesture buttons
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Road Map
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END SLIDE