Understanding Global Cultures

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UnderstandingGlobal Cultures

• Belgium

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Scaling

• chocolates
• Belgium best
• Godiva better
• Ghirardelli better
• Cadbury good
• Whitman good
• Brachs good
• Hershey fair
• Nestle fair

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Scaling

• chocolates
• Belgium 70 cacao
• Godiva 70 cacao
• Ghirardelli 40 cacao
• Cadbury 08 cacao
• Whitman xx cacao
• Brachs xx cacao
• Hershey 10 cacao
• Nestle 10 cacao

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http//www.mrkland.com/fun/xocoatl/barlist.htm
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Scaling

• chocolates
• Belgium 1.62 each
• Godiva 1.08 each
• Ghirardelli .69 each
• Cadbury .41 each
• Whitman .29 each
• Brachs .28 each
• Hershey .24 each
• Nestle .23 each

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Cultural Metaphors

• Cleft National Cultures
• Ch. 15 The Malaysian Balik Kampung
• Ch. 16 The Nigerian Marketplace
• Ch. 17 The Israeli Kibbutzim and Moshavim
• Ch. 18 The Italian Opera
• Ch. 19 Belgian Lace

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Cultural Metaphors

• four generic types of cultures, plus
• Cleft National Cultures
• one in which the subcultures of the diverse
  ethnic groups are difficult to integrate

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Cultural Metaphors

• Unit of analysis in the book the nation or
  national culture
• Other units of analysis may include
• one person (e.g., Paul Buffalo)
• the family (e.g., Strodtbeck)
• the community
• a region
• a culture

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• Culture Counts
• and it counts quit a bit

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• Geert Hofstede (1991)
• IBM study demonstrated that national culture
  explained 50 of the differences in attitudes in
  IBMs 53 countries (p. 5)