Hofstede - PowerPoint PPT Presentation

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Hofstede

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Individualism/Collectivism. the strength of the relation between an individual and other individuals in a society ... how cultures seek to deal with an ... – PowerPoint PPT presentation

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Title: Hofstede


1
Hofstedes Cultural Dimensions
  • Power Distance
  • how a culture deals with hierarchical power
    relationships and unequal distribution of power
  • Individualism/Collectivism
  • the strength of the relation between an
    individual and other individuals in a society
  • Masculinity/Femininity
  • making money, achieving vs value on
    relationships, service
  • Uncertainty Avoidance
  • how cultures seek to deal with an unpredictable
    future (ambiguity)
  • Long-term/Short-term Orientation
  • how a culture balances immediate benefits with
    future rewards
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