Intercultural Competences

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Intercultural Competences
How to behave in an international
environment Jan Bollen / j.w.bollen_at_saxion.nl
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Agenda

• Competences, 3 levels
• Stereotypes
• Good wrong ?
• Gestures
• Onion model
• The cultural iceberg
• See 20 Judge 80, useful skills
• Hofstede cultural dimensions
• Conclusion

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Intercultural competence is
having the knowledge, skills, behaviour and
attitudes to communicate effectively with
cultures other than your own
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3 levels Mind, Skills and Heart
A Mind set Knowledge A Skill set Abilities A
Heart set Attitudes
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Stereotypes
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Left Right, what is good6 / 9 what is real
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Gestures 1
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Gestures 2
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Opening a meeting
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Onion model, peel off
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The Cultural iceberg
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The Cultural iceberg
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See 20 Judge 80
Example Curacao road What you see is a bad
road 1 Liter Petrol 1,00 ( 1,70 NL) Average
salary 0,5 ( 1,0 NL) Conclusion ???
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Earring
At what age do girls get earring wholes in their
ear? Age Year / Week / Day 2 reasons Proud to
have a GIRL Pain (less)
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Useful skills
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Hofstede Cultural dimensions
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Power distance index
The Power Distance Index (PDI) is the cultural
dimension who looks at how much a culture does
or does not value hierarchical relationships and
respect for authority
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Power distance
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Power distance
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Individualism
Individualism is the cultural dimension who looks
at how much a culture respects the rights of the
individual versus those of the group (whether
family or company).
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Individualism
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Individualism
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Individualism - Collectivism
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Individualism - Collectivismand Power distance
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Masculinity
Masculinity is the intercultural dimensions who
looks at the degree of Masculine Feminine aggre
ssive responsive hard / rough soft /
gentle sequential spatial one task multi
tasking hide emotions show emotions not
talkative very talkative result process forcefu
l loyal competitive co-operation dominant foll
ower materialistic relationship left
brain right brain
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Masculinity
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Masculinity
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Uncertainty Avoidance
Uncertainty avoidance is the cultural dimension
what measures culture's preference for strict
laws and regulations over double meaning and risk.
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Uncertainty Avoidance
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Uncertainty Avoidance
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Long term orientation
Long-term versus short terms orientation cultural
dimension deals with time horizon differences
between societies. long-term orientation
societies focus on the future, they follow
cultural trends. short-term orientation, focus
on  immediate gratification and are
money-orientated
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Long term orientation
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India Spain UK
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Conclusions and Thank YOU