National Construction Week

1
National Construction Week

• Paul Bower
• Senior Project Manager
• 10 September 2002

www.ncw.org.uk
2
NCW 2002 - WHY BOTHER?

• Brings industry together to talk to its future
  workforce
• Sell the product not the process
• Celebration Time - Come On!
• An antidote to Dodgy Bulders and Wobbly Bridges
• Builds capacity - Raises Morale
• A free test bed
• Its fun
• Because we know that inaction is not an option

3
NCW 2001 - A SUCCESS

• 419 events - More than twice as many as NCW 2000.
  Six million watch Blue Peter construction
  special from National Construction College at
  Bircham Newton.
• More Industry Involvement - Big names and smaller
  companies volunteering to join
• Events in every part of the UK
• 91 positive, 9 neutral reaction in trade press.
  Extensive regional coverage.
• Support and thanks from Minister Brian Wilson MP,
  and major industry players.

4
WHY WAS IT A SUCCESS?

• Because we presented it as a business proposition
  rather than a voluntary sector appeal
• Because we made it easy to take part

5
NCW - BENEFITS

• All companies can position themselves as an
  employer of choice
• Larger companies can draw attention to their
  community initiatives - Shepherd case study
• Smaller companies can demonstrate the
  contribution they take to the local economy and
  raise their profile.
• Colleges and universities can use NCW 2002 to
  attract students.
• Federations and other trade bodies can use NCW
  2002 to demonstrate to stakeholders, including
  Government, what they are doing to help close the
  skills gap.

6
NCW - ITS SO SIMPLE

• Event organisers register live on website
• Consistent branding - Regional sub brands
• Assistance required
• Wanted Industry Support - E Community
• Big campaign - Local Ownership
• Comic Relief Model
• A toolkit approach not a command and control

7
NCW 2002 - A FEW HEADLINES

• Website - 5, 037 Sessions 120,699 Hits in
  August
• Events - 500 days
• Industry Involvement - 400 companies/organisat
  ions
• Geographic Spread - Shetlands, Skye, Belfast,
  Penzance, North Wales.
• Youth Participation - Major public
  participation events of 500 children/young
  people
• NCW News - Going to press now.
• TV - BBC Learning Zone, Regional News
• NCW Review - November 2002

8
NCW - THE FUTURE

• Does it have one?
• When?
• How is it organised?
• How is it funded?
• How do we measure it?
• How do we engage PR Marketing Professionals?
• How do we communicate a positive message to young
  people?