Mobile managers

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M-EXTRA
Mobile managers retail chain monitoring and
management system
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M-EXTRA

• Omnitel and its partners Blue Bridge and Alna
  have implemented a mobile managers system unique
  in Lithuania.
• The system is aimed at increasing performance
  efficiency of a retail chain. Implemented
  solutions allow planning, control and analysis of
  the work of mobile managers, assessment of their
  performance quality, and have unique features for
  this system type they provide an opportunity to
  monitor managers movement routes, receive photos
  from sales outlets, etc.

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Main goals of implementing m-EXTRA

• improve service quality of a retail chain
• reduce service costs of a retail chain
• apply modern work tools in providing service to
  the retail chain
• improve control and efficiency of managers work.

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Implementation partners and system components

• Blue Bridge mobile managers system m-partner used
  via Internet and palmtops.
• Alna-developed interface with moving objects
  monitoring system Seklys
• Sending photos by MMS messages from visited sales
  outlets
• Databases updated by EXTRA distribution partners.

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m-EXTRA operation scheme
Retail partners
Sales outlets
E-mail
m-partner
WWW
GPRS
Managers coordinator
Seklys
Manager
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m-EXTRA operation scheme
Retail partners
Sales outlets
MMS
m-partner
WWW
GPRS
XML
SMS
WWW
Managers coordinator
Seklys
Manager
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Technologies used on m-EXTRA system

• m- EXTRA system solution employs nearly all
  mobile data communication technologies
• GPRS,
• MMS,
• GPS,
• SMS
• WWW,
• E-Mail

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Seklys interface with external applications
GPS

• Data exchange in XML format
• Functions
• Initiate request of position (coordinate) of
  object with Seklys controller
• Provide a list of object positions within a
  defined period of time
• Depict positions (coordinate) on the map with a
  possibility to draw the route

XML
XML
XML
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Cooperation development

• New m-partner functionality
• Relating order formation with geographical
  location
• Adjusting order form to surveying by using the
  score and coefficient system
• Forming multi-day routes and routes for objects
  of selected category
• Opportunity to be closer to new technologies

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Manager functions

• Control of commodity range
• Control of positioning promotion materials
  (possibility to download MMS
• on advertisement status)
• Analysis of sales data of the retail outlet
• Analysis of retail chain needs
• Evaluation of sales outlet
• Rapid analysis of service quality at sales
  outlets in the designated region

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Coordinator functions

• Planning tasks for managers
• Controlling managers work
• Task performance quality
• When and where the manager is located
• Managers working route
• Rapid analysis of service quality at retail
  chains
• Exchanging information with the company providing
  service to the retail chain

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m-EXTRA benefit

• - saves 1,5 h of managers working time per day
  
• - allows more rapid obtaining of more
  comprehensive information on service quality at
  the retail chain
• - double work efficiency with twice as few human
  resources
• - up to 20 per cent lower costs of monitoring
  and managing the retail chain
• - increased sales turnover.

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m-EXTRA benefit

• By adding new possibilities, the system
• can be easily applied in
• various business sectors
• retail chains
• order takers
• commodity distributors
• services
• taxi
• engineers/constructors. Etc..

Omnitel and partners will offer to implement it
also for their customers.
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m-EXTRA application possibilities

• The system can be
• easily integrated with ordering, warehousing and
  billing systems
• supplemented with information provision to
  partners and customers via WWW and WAP
• adjusted and circulated to customers (especially
  those using Seklys or m-partner).