Myths of Mobile Application Management

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Title
Tanmay Seth Marketing KNOWARTH Technologies
Pvt. Ltd.
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Overview
It is a fact that every organization wants
to take the benefit of mobile marketing. As
the penetration of handheld devices increase
worldwide, they become a great source of
revenue. However, it is also equally true that
companies still have old-fashioned concepts
about mobile application development. They feel
that it is kind of Ad-Hoc approach that doesnt
need extensive planning.
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Myths
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Dont need a mobile app development strategy
In reality, it is not true at all. Mobile app
development should be part of a well-planned
mobile strategy. Right from platform selection
to appearance and from program logic to the user
interface, it needs coordinated and meticulous
efforts.
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• Statistics reveals that the percentage of
  companies that have mobile app strategy doesnt
  even touch two figures.
• The primary reason behind it is the failure in
  calculating the productivity gains and return on
  investment. As a result, the majority of
  entrepreneurs feel that they dont need it.

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Mobile app takes a lot of time for development

• You would wonder that in the modern world of
  modular programming and cloud computing, many
  people think that mobile app development needs at
  least six months to develop, and the application
  loses its relevance because of similar products
  prevailing in the market.
• In reality, an efficient development company can
  give a full-fledged app in merely two months.

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In-house development is better instead of
outsourcing

• It is another surprising thing about mobile app
  development. In the modern world where
  entrepreneurs find innovative ways of shedding
  burdens of operating expenses by outsourcing
  various activities, they are quite conservative
  about mobile app development.
• Top managers want to keep it in-house. In
  reality, it is the best thing to outsource the
  task to a crisp and smart development company

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You need to incur recurring cost for upgrade
Since mobile technology changes incredibly fast,
entrepreneurs think they will need recurring
investment to keep it up to the mark. It is true
up to some extent. However, the investment is not
huge. In the majority of the cases, the
alterations are needed in the front end only.
Back-end data integration and other things remain
the same.
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My legacy systems will not support it

• It was true in the previous era of mobile app
  development.
• Modern mobile apps have a seamless integration
  with a wide variety of databases and legacy
  applications. Thus, entrepreneurs need not worry
  about it.

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Outsource your Mobile App Project Now!
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THANK YOU!
KNOWARTH Technologies Pvt. Ltd. Address 11,
Aryan Corporate Park, Nr. Shilaj Railway
Crossing, Thaltej, Ahmedabad 380059, Gujarat,
INDIA Email marketing_at_knowarth.com Website
www.knowarth.com
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