SPACE for LIFE Georgia Tech Team

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SPACE for LIFEGeorgia Tech Team
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Our Team
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Introduction

• Communication Strategy
• PSA Content Development
• PSA 1 Presentation and Production
• Outreach Activities
• Promotion Plan
• PSA 2 Presentation and Production

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• Communication Strategy
• Don Changeau

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NASA Long-term Space Efforts as a Development
Strategy
Why direct policy toward space efforts?
Georgia Institute of Technology Space for Life
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BioSphere 2 in Arizona
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Important to People on Earth

• The techniques and technologies we employ to
  sustain a long-term human presence in space will
  be the same techniques and technologies we can
  use on Earth.

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Helping to Solve

• Sustainable Food Production

Materials Production and Management
Shelter (Construction)
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Solving
Sustainable Waste Management Techniques
Sustainable Air Quality
Water Purification Recycling
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Also Solving (last but not least)
Renewable Energy
Transportation
and
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Key Points

• ISS as a testing platform
• Solving problems individually and collectively.
• Need to view long-term space endeavors as a
  development strategy.

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Concluding Remarks

• Independent Research with VantagePoint
• Recommend that NASA communicate how its long-term
  space endeavors are related to each of the eight
  development areas mentioned.

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Concluding Remarks

• People do have a vested interest in seeing
  successful long-term space efforts.
• Some facts concerning these eight development
  areas

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• Content Development
• Thilini Rangedera

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People Just Like You
Georgia Institute of Technology Space for Life
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Road to Moon and Mars
Georgia Institute of Technology Space for Life
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Life In SpaceLife On Earth
Georgia Institute of Technology Space for Life
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Exploring Moon
Georgia Institute of Technology Space for Life
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Exploring Mars
Georgia Institute of Technology Space for Life
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Bringing Us Together As A World
Georgia Institute of Technology Space for Life
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Public Service Announcement 1Pavitra Srinath
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Themes and Ideas

• Themes
• - Inspiration
• - Exploration
• - Unity
• Ideas
• - Informative
• and entertaining
• - Upbeat
• - Inspiring

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First Cut

• 3 sections, one for each theme Inspiration ,
  Exploration and Unity
• Inspiration- We chose to go to the moon!
• Most memorable achievements of NASA launches,
  first moon walk

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First Cut.. Continued

• Exploration A Renewed Spirit of Discovery
• President Bushs 2004 speech
• Unity Unity through Innovation
• Images of school children from different
  countries
• Diverse people working together
• People working with new technology

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Second Cut

• Presentation of PSA to the team and external
  audiences.
• PSA modified based on comments and feedback.

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Second Cut

• Comments and changes
• Music relevant to mood?
• Unity too much poverty
• Connecting people with NASA
• Tribute to Columbia, Apollo, Challenger

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Progression Final Cut

• Addition of new clips
• Upbeat music
• Exploration Includes videos about the ISS and
  the astronauts onboard

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Progression Final Cut

• President Bushs New Vision For Space Exploration
• Animations of future Mars missions
• Unity more diversity

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• Outreach Activities
• Priya Gopalakrishnan

Georgia Institute of Technology Space for Life
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Outreach Activities

• Spreading the word with support from the Georgia
  Space Grant Consortium
• NMB 2003 PSA distributed at the National Space
  Grant Consortia meeting

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Outreach

• Presentation of NMB work at
• ATWG (Aerospace Technology Working Group)
  Meeting

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Outreach

• Georgia Tech Annual Report and Research Horizons
  magazines Spring/Summer 2003 Edition
• Reaching over 10,000 alumni and their families

• http//gtresearchnews.gatech.edu/reshor/rh-ss03/

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Outreach

• Testimony to the Presidents Moon, Mars and
  Beyond Commission Dr. Komerath

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Outreach

• Focus Group Sessions
• School of Public Policy
• School of Aerospace Engineering
• Small scale version of Space Conference

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Outreach

• Website Development
• NMB websites from all years 1999-2003
• NMB 2004 website under construction!

http//www.adl.gatech.edu/nmb/nmb2004/index.html
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Marketing Strategy
Build a coalition to support life in space
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Purpose of ISS

• Educational
• Scientific achievements
• Space Program

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Who benefits from the ISS?

• Commercial, non-profit, educational groups?
• Everyone benefits from ISS missions.

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The space station marketplace

• Includes public agencies, private companies and
  advocacy groups U.S. Space and Rocket Center,
  AIAA, aerospace corporations

• Leverage support of groups to extend ISS mission

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College market

• Significant portion of 18-35 year olds
• Product innovators The most wired group in the
  United States
• Represents 4,197 colleges and universities

Source SchoolsInTheUSA.com
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Promotion Plan

• Georgia Tech Space Conference
• Link between traditional space-related
  disciplines and other fields.
• Starting pointfocus groups with faculty and
  students.

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Sample Market
Source National Center for Education Statistics
2002
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Space conference
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Opportunities for expansion

• Future target groups tied to education Younger
  students
• College audience strengthens NASAs core
  educational mission

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Short PSA Development

• Bryan Li

Georgia Institute of Technology Space for Life
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Introduction

• Exploration, inspiration, unity
• Action and pace

• Contents covered
• Individual themes
• Approach
• Steps taken to create it

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Themes
You
Earth
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Approach

• Direction
• Radically different than longer PSA
• Raise interest and awareness of ISS

• Ideas
• Foundation Intensity
• Tailor this to message we aimed to communicate

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Making the PSA

• Main goals
• Mainstream delivery of content
• Gain acceptance from public

• Music is important!
• How it was chosen
• Effect on PSA

• Choice of scenes
• Stick to the main themes

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Summary

• Themes of inspiration, exploration and unity.
• Emphasis is on the synergy of different schools
  of thought to promote a forum which links
  research in traditionally NON- Aerospace
  disciplines to the Space Program.