Annual Viewing Trends Total Canada, English, and French*

1
Annual Viewing TrendsTotal Canada, English, and
French

• Men 18-34, By Daypart Average Minute Audience
  (000)
• Average Weekly Reach ()
• Average Weekly Hours Viewed

2
Annual Viewing Trends Men 18-34 AMA (000),
Total TVAll Day Mo-Su 2a-2a
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
3
Annual Viewing Trends Men 18-34 AMA (000),
Total TVMorning Mo-Su 6a-10a
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
4
Annual Viewing Trends Men 18-34 AMA (000),
Total TVDaytime Mo-Su 10a-4p
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
5
Annual Viewing Trends Men 18-34 AMA (000),
Total TVFringe Mo-Su 4p-6p
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
6
Annual Viewing Trends Men 18-34 AMA (000),
Total TVNews Hour M-Su 6p-7p
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
7
Annual Viewing Trends Men 18-34 AMA (000),
Total TVPrime Time M-Su 6p-11p
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
8
Annual Viewing Trends Men 18-34 AMA (000),
Total TVPrime Time M-Su 7p-11p
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
9
Annual Viewing Trends Men 18-34 AMA (000),
Total TVLate Night M-Su 11p-6a
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010 2004-2008 11p-6a
10
Average Weekly Reach

• Total Canada, English, and French

11
Average Weekly Reach Men 18-34 Av. Wkly. Reach
, Total TVAll Day M-Su, 2a-2a
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
12
Average Weekly Reach Men 18-34 Av. Wkly. Reach
, Total TVMorning M-Su, 6a-10a
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
13
Average Weekly Reach Men 18-34 Av. Wkly. Reach
, Total TVDaytime M-Su, 10a-4p
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
14
Average Weekly Reach Men 18-34 Av. Wkly. Reach
, Total TVFringe M-Su, 4p-6p
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
15
Average Weekly Reach Men 18-34 Av. Wkly. Reach
, Total TVNews Hour M-Su, 6p-7p
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
16
Average Weekly Reach Men 18-34 Av. Wkly. Reach
, Total TVPrime Time M-Su, 6p-11p
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
17
Average Weekly Reach Men 18-34 Av. Wkly. Reach
, Total TVPrime Time M-Su, 7p-11p
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
18
Average Weekly Reach Men 18-34 Av. Wkly. Reach
, Total TVLate Night M-Su, 11p-2a
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
19
Average Hours Viewed

• Total Canada, English, and French(Per Week, Per
  Capita)

20
Average Hours Viewed Men 18-34 Av. Hrs
Viewed/week, per capita, Total TV All Day M-Su,
2a-2a
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
21
Average Hours Viewed Men 18-34 Av. Hrs
Viewed/week, per capita, Total TV Morning M-Su,
6a-10a
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
22
Average Hours Viewed Men 18-34 Av. Hrs
Viewed/week, per capita, Total TV Daytime M-Su,
10a-4p
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
23
Average Hours Viewed Men 18-34 Av. Hrs
Viewed/week, per capita, Total TV Fringe M-Su,
4p-6p
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
24
Average Hours Viewed Men 18-34 Av. Hrs
Viewed/week, per capita, Total TV News Hour
M-Su, 6p-7p
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
25
Average Hours Viewed Men 18-34 Av. Hrs
Viewed/week, per capita, Total TV Prime Time
M-Su, 6p-11p
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
26
Average Hours Viewed Men 18-34 Av. Hrs
Viewed/week, per capita, Total TV Prime Time
M-Su, 7p-11p
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010
27
Average Hours Viewed Men 18-34 Av. Hrs
Viewed/week, per capita, Total TVLate Night
M-Su, 11p-2a
Source BBM Canada - broadcast yearsFrench data
is measured by Portable People Meter methodology.
Total TV and English switched from set-top box
measurement to PPM in 2009-2010