Niklas Flyborg, Gunilla Rudebjer

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January - March 2007

• Niklas Flyborg, Gunilla Rudebjer
• April 26, 2007

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Highlights January - March 2007

• All regions report growth
• Strong growth in integrated services and
  evaluation services
• Growth in international client segment
• Restructurings proceed according to plan
• Number of employees reduced by 95 during the
  quarter.
• Stabilization and enhanced services in the UK
• Enhanced evaluation services and increasingly
  digital solutions improved sales in the Nordic
  Baltic region.
• Continued positive development in the US, Germany
  and Portugal
• New company name and brand launched
• CisionPoint increasingly common offering
• Sales offices established in Amsterdam and Hong
  Kong

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Cision new common corporate name and brand

• The Annual General Meeting 2007 resolved to
  change the companys name to Cision.
• The Group gets a common name and uniform profile
  across all markets
• CisionPoint increasingly common offering in all
  markets
• A common name that applies to every part of the
  Group allows Cision to
• Better leverage its international presence
• Be an obvious partner to large and international
  clients.
• Increase efficiency
• Move towards services that contain analyzed
  information

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Market

• Generally good market conditions, but tough
  competition in all service areas
• Growing importance of reputation and brands drive
  demand
• Rising demand for integrated services with
  value-added analyzed information
• Growing demand within international client
  segment
• New market roles as content becomes increasingly
  accessible
• Publishers seek new revenue streams as print
  media declines in relative importance
• Opportunities in mediating information
• Consolidation will continue and increase, mainly
  driven by technological shift (digitalization),
  internationalization of industry and lack of
  critical mass amongst regional competitors.

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January March 2007

• Restructuring expenses of SEK 20 (-) million

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Organic Growth Operating Margin (rolling 12
months)
Excluding write-down goodwill and restructuring
expenses
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Operating Cash Flow and EBIT (rolling 12 months)
Amounts in SEK million
Excluding write down of goodwill and
restructuring costs
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Balance Sheet March 31, 2007
Financial Assets, 189 Current receivables,
392 Other fixed assets, 258 Goodwill 1 959
Financial liabilities 924 Operating
liabilities 477 Equity 1 289
Working capital -85 Equity / Assets ratio
45 Debt / Equity ratio 57 Net
debt 735
Amounts in SEK million
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The Regions

• North America
• Solid earnings
• Organic growth amounted to 2 (5 excluding
  nonrecurring earnings in 2006)
• Healthy demand for integrated services
• Rest of Europe
• Improved earnings
• Organic growth amounted to 2
• Positive development in Germany and Portugal
• Stabilization and enhanced service offering in UK
• Nordic Baltic
• Improved earnings
• Organic growth amounted to 3
• Digitalization increases client value in Cisions
  software solution, CisionPoint

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Restructuring

• Restructuring expenses amounted to SEK 20 million
• Effects by the end of the year
• Irish operations closed in January.
• Costs reserved in 2006
• The action programs are expected to lead to
  yearly savings of SEK 200 million with a full
  effect by 2009. Restructuring expenses are
  expected to total SEK 170 million. The impact on
  earnings based on the 2006 expense level and
  exchange rates is
• estimated as follows
• Estimates of aggregate effects are preliminary
  and could be affected by outside circumstances,
  which
• could result in eventual changes in the time
  schedule.

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Cision today

• Strengths
• Global market leader with a common brand
• Unparalleled offering breadth and depth
• Large client base
• Prime position in North America the leading
  media market in the world
• Strong cash flow
• Opportunities
• Strong growth in international client segment
• Strong position within our client segment
• Effects from initiated cost reduction program
• Increased synergies within and between regions
• Expansions to new markets
• Cision is well positioned to capitalize on a
  growing market.

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