My project for this quarter

1
My project for this quarter

• By Abel Fissahye
• For Marketing 490
• Content Marketing plan

2
Project Goals

• Increase Profit
• Market research
• - SWOT Analysis
• - Focus group
• Operational study
• - Stream line operations
• - Change inventory system

3
Team/Resources

• BEDC
• Business School faculty
• Mentors
• Alumni advisors
• Consultant team

4
Schedule

• Here are high-level schedule milestones

There is a more detailed project plan...
5
IS 300 Comm. 300

• Build a web site
• Create power point presentation
• Hyperlink the presentation to the web
• Have pod cast presentation on SEO
• Search engine optimization

6
Current Status

• Primary research
• Held a focus group
• Gave us insight into their customers mind
• Competitors strength
• Surveys
• Web site up and running
• Created power point and hyperlinked it