The digital firm : Electronic business and Electronic commerce

1
CHAPTER 4 The digital firm Electronic business
and Electronic commerce
BlackWhite 200324004 ???
200324007 ??? 200324015 ???
2
1. Analyze GM using the competitive forces model
and value chain models.

• Competitive forces model
• new market entrance Ford, Honda, Toyota
• suppliers GM supply Power
• products and services GMBUYPOWER.COM
• - Value chain models
• EDS, The GM Owner Center, GMAC SmartAuction

3
2. Evaluate the current business strategy of GM
in response to its competitive environment. What
is the role of Internet technology in that
strategy? How successful is that strategy?
Online services (Onster)- original technology
than Honda
and Toyota
Using the internet
Build-to-order (Covisint) saving GM
20billion
Selling vehicles online (Gmbuypower.com) 2000
leads to dealers per day and over 20 of those
leads convert into auto purchase. (The GM owner
center) (GMAC Smart Auction)
faster than live auction, bid for leased
vehicles. (Dealer World) viewing vehicles.
Internal uses (EDS) cut the time to a full
mock-up of a car from 12 weeks to 2. (Socrates)
enables user to search all of GMs internal site.

4
3. Evaluate each of GMs e-commerce and
e-business initiatives described in this case.
How much value can they bring the company?
e-commerce
GM

• GMBuyPoewer.com ( 2000 leads to dealers per day
  and over 20 of those leads convert into auto
  purchase)
• The GMOwner Center
• Dealer World
• GMAC SmartAuction

Dealer
GMBuyPower.com
Customer
5
e-business
Finance and Accounting gt GAMC
Manufacturing and Production gt Teamcenter
Engineer 7
GMs Intranet
Human Resources gt using Socrates
Sales and Marketing gt GMBuyPwer.com
6
4. What management, organization, and technology
issues do you think GM has had to face and will
needs to solve in implementing its Internet
strategy?
M
Cooperation
T
Variety of contents
O
Application of team in GMs bureaucracy
7
5. How will GM have to redesign its business
processes to be able to compete successfully and
achieve a leading role in the new economy?
Making team by Improving GMs existing
bureaucracy partly. And increasing efficiency in
adjustment and control through each part of
Supply chain management, enterprise management,
customer management
8
6. In GMs drive to sell cars online and to
build-to-order, what are some of the problems
that technology cannot address?
The answer is address ltBlown to bitsgt, page
73. inverse proportion of information reachness
and richness.