A Chinese Success Going Global

1
A Chinese Success Going Global

• Eric Liang
• CEO, Longtop International

2
Outline

• Longtop overview
• Longtop, a market leader in China
• Longtops outsourcing strategy
• Summary QA

3
The Company

• Established in 1996
• A Leading Integrated Banking IT Service Provider
  in China ranked by IDC (2006) and CCID (2005)
• 700 Employees, 500 software engineers
• CAGR of 40 since 2001, 60 expected growth in
  2006
• Privately owned, major investments from
  high-profile US VC and PE funds

4
Global Presence

• Headquartered in Xiamen, China
• 3 RD and delivery centers in Beijing, Shanghai
  and Xiamen
• 33 regional sales and services centers in major
  cities of China
• Sales offices in Princeton, Atlanta, Toronto and
  Tucson

5
Qualifications and Credits

• Key Software Enterprise within the State Plan
• Key New High-tech Enterprise in the Torch Plan of
  the State
• Backbone Enterprises in the State-level Software
  Industrial Base
• Best Employer in Xiamen (2004, 2005)
• CMMI4 in October 2006

6
Third Party Evaluation Overall Competitiveness
in Banking IT Services
Overall Competitiveness of Key IT Service
Suppliers
7
Third-party Evaluation Banking Business Software
Overall Competitiveness Evaluation of Domestic
ATM Series Software Suppliers
Overall Competitiveness Evaluation of
Domestic Suppliers of Foreign Exchange-related
Software
Information source CCID Consulting Oct. 2005
8
Longtops Outsourcing Strategy
9
Longtops Go-to Market Strategy

• Fully leverage Longtops domestic market
  presence, vertical focus, and channel capability,
  to strive for 2-way partner-client relationships
• Focus on key verticals
• Financial services
• Software and high-tech
• Manufacturing

10
The Longtop Service Offering Stack
Sustaining Engineering (Maintenance)
QA and Testing
Application Development
Application Localization
ERP (SAP/Oracle) Business Intelligence CRM
DW
.NET (C, VB) J2EE/Java C/C
Windows UNIX (HP,AIX, Solaris) Linux
11
The Longtop Advantages

• Strong China domestic presence
• Strong North America presence
• Mature delivery methodology and processes
• Mature recruiting and training engine
• Low cost and low attrition rate
• Financial strength

12
Longtops Growth Strategy

• 30005000 by year end of 2008
• Building a strong NA sales marketing team
• Building a training school
• Aggressive growth via MA

13
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Longtop, Chinese IT Industrys Best-kept Secret